Grace Beverley

Grace Beverley is a social media influencer (as GraceFitUK now gracebeverley) and founder of the direct-to-consumer fitness brands TALA and Shreddy.[1] Having amassed a considerable following on personal social media accounts as a student under the name GraceFitUK, Beverley's involvement in TALA and Shreddy began when she was an undergraduate at St Peter's College, Oxford.[2] Both companies' visibility has benefitted from Beverley's position as a former influencer with an existing fanbase.[2]

Grace Beverley
Born
Grace Margaret Beverley

(1997-02-16) February 16, 1997
London, England.
Occupation
  • Influencer with a brand
Known for
  • Youtube
  • TALA
  • Shreddy
Honours

Early life and education

Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria, a curator (daughter of multimillionaire property developer Sir Nigel Broackes),[3][4][5] and Peter Beverley.[6] She is the third of four daughters.[6]

Beverley attended St Paul's Girls' School in west London,[7] and as a teenager was Dean's Chorister (head chorister) at Salisbury Cathedral.[6] She went on to gain a choral scholarship at St Peter's College, Oxford,[7] where she studied music as an undergraduate, graduating in 2019.[8]

Career

Social media influencer

Beverley's social media accounts- as a "lifestyle vlogger", under the name of GraceFitUK- with a focus on fitness and veganism,[9] enabled her to sell workout and diet guides to her fanbase, as well as led to her working with fitness companies such as Gymshark; this merchandising success and the support of Genflow, an influencer brand-building company,[10][11] allowed Beverley to establish two companies, TALA and Shreddy, which she started using money made from her previous activities.[12][13][14]

TALA and Shreddy

TALA is a clothing brand that markets itself as providing sustainably made and ethically produced activewear and athleisure clothing.[15] According to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts,[15] and it promotes itself as a transparent and affordable option for sustainable and high quality activewear. It was launched in 2019 (as Beverley was finishing her final university exams) and turned over £5.2 million in its first year.[16] Beverley is the founder and CEO.[17]

Shreddy is a fitness app and equipment brand. Users pay a monthly fee to access exercise classes and meal plans on the app, and can buy branded equipment required to complete the classes.[18] Beverley is the founder and CEO.[19]

Some equipment now sold under the Shreddy umbrella brand was originally designed for one of Beverley's previous businesses, B_ND, which focussed on retailing resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[20][21]

Publications

Beverley's first book, "Working Hard, Hardly Working: Redefining Productivity in the Modern World," was announced by its publisher Penguin to be scheduled for publication in April 2021.[22]

References
  1. "Founder Focus: Grace Beverley of Shreddy, TALA and B_ND - BALANCE". balance.media. Retrieved 2021-01-08.
  2. "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com. Retrieved 2021-01-03.
  3. https://webcache.googleusercontent.com/search?q=cache:T8cCmEfseHIJ:https://twitter.com/gracebeverley/status/975483738757869568+&cd=2&hl=en&ct=clnk&gl=uk
  4. https://www.oxforddnb.com/view/10.1093/ref:odnb/9780198614128.001.0001/odnb-9780198614128-e-72953
  5. New York Times Biographical Service, vol. 30, New York Times, Arno Press, 1999, p. 1595
  6. "SALISBURY: The Beverley sisters". www.churchtimes.co.uk. Retrieved 2021-01-03.
  7. Chandler-Wilde, Helen (2020-01-30). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 2021-01-03.
  8. "Grace Beverley: The 22-year-old taking on the gym wear world". BBC News. 2019-12-29. Retrieved 2021-01-03.
  9. https://www.bbc.co.uk/news/newsbeat-50732940
  10. https://techcrunch.com/2021/01/20/genflow
  11. https://www.glossy.co/fashion/why-influencers-continue-to-launch-bikinis-and-sundresses-mid-lockdown/
  12. https://row.gymshark.com/pages/gracefituk
  13. https://www.telegraph.co.uk/tv/0/meet-30-famous-youtube-instagram-stars-never-heard/grace-beverley-21gracefituk870000-instagramfitnessveganismthis
  14. https://www.bbc.co.uk/news/av/uk-politics-45522594
  15. Campbell, Maeve (2019-07-08). "EXCLUSIVE: Grace Beverley on her game-changing sustainable activewear". living. Retrieved 2021-01-03.
  16. Pavlova, Victoria. "Grace Beverley: Ethical Fitness Influencer On The Path From Founder To CEO". Forbes. Retrieved 2021-01-03.
  17. "WE ARE TALA LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 2021-01-03.
  18. "5 home workout apps for your socially-distanced exercise". BBC Science Focus Magazine. Retrieved 2021-01-03.
  19. "Grace Beverley: Young, Female and Super Successful". CEO Today. Retrieved 2021-01-03.
  20. Mills, Sasha (2020-11-17). "In Conversation with Grace Beverley". Cherwell. Retrieved 2021-01-03.
  21. "@gracebeverley • Instagram". www.instagram.com. Retrieved 2021-01-03.
  22. Beverley, Grace. "Working Hard, Hardly Working". www.penguin.co.uk. Retrieved 2021-01-03.
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