Great Singapore Sale

The Great Singapore Sale (often abbreviated as GSS or Malay: Jualan Raksasa Singapura, Chinese: 新加坡热卖会, Tamil: மாபெரும் சிங்கப்பூர் விற்பனை) is a shopping event that happens annually in Singapore.[1] Although it is called a sale, the Great Singapore Sale is in fact an event that is organised by the Singapore Retailers Association,[2] and co-organised by stores and malls to promote the tourism industry in Singapore.

The Great Singapore Sale
FrequencyAnnually
Location(s)Island-wide
Years active1994-present
Next event24 August 2020 - 30 September 2020 (Virtual e-GSS)
Websitewww.greatsingaporesale.com.sg

In 2013, MasterCard Singapore launched the Princess Singapore Campaign where they collaborated with famous Singapore bloggers[3] to promote the initiative. That year, over US$1.5 billion was spent by MasterCard Cardholders during the Great Singapore Sale 2013.[4]

In 2020, due to the circuit breaker measures as a result of COVID-19 pandemic in Singapore, the Great Singapore Sale was cancelled on 3 May and moved online as e-GSS from 24 August, making it the first online GSS in its 26-year-run.[5]

References
  1. YourSingapore.com - Great Singapore Sale
  2. Singapore Retailers Association Archived 2007-07-15 at the Wayback Machine
  3. Great Singapore Sale Shopping Trail with FEVO – the Prepaid MasterCard Archived 2014-01-01 at the Wayback Machine
  4. US$1.5 Billion Spent By MasterCard Cardholders During Great Singapore Sale 2013 Archived 2014-01-01 at the Wayback Machine
  5. Tay, Tiffany Fumiko (4 May 2020). "Great Singapore Sale cancelled this year amid Covid-19 outbreak". The Straits Times. Retrieved 23 May 2020.
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