Groundswell (organization)

Groundswell is a 501(c)3 nonprofit whose mission is building community power. Groundswell's programs focus on clean energy and energy efficiency, and the organization engages economically diverse communities by helping them to switch to clean power and participate in local energy efficiency incentives. Groundswell develops community solar projects and subscriber management programs that connect solar power with economic empowerment for marginalized communities. Today, across the U.S., the poorest 20% of Americans[2] are paying 10% or more of their total income for electricity and more than half of America can’t access solar.[3]

Groundswell
Typenon-profit
Founded2009
FoundersWill Byrne, Max Harper, Marcus Ryan, John Lauer, Kristen Psaki, Tony Ficarotta
HeadquartersWashington, D.C., United States
Key people
Michelle Moore (CEO) , Bartees Cox[1] (Director of Communications & Marketing)
Websitewww.groundswell.org

According to the organization's annual report, since its founding in 2009, Groundswell's work has resulted in the procurement of more than 180 million kilowatt-hours of clean energy for nearly 4,000 families and small businesses and reduced greenhouse gas emissions equivalent to taking 27,500 cars off the road.[4]

History

Groundswell was founded in 2009 by a group of field organizers who had previously worked together on the 2008 Barack Obama Presidential Campaign. Groundswell co-founder Will Byrne served as the organization's CEO through 2014. The organization operated under two previous names, The DC Project and Weatherize DC, before becoming Groundswell.[5] Groundswell chose Washington, D.C. as its hub because it is one of a small but growing number of places where residents are able to choose their energy suppliers.[6]

Since then, Groundswell has grown to serve the Mid Atlantic region including Georgia, Maryland, North Carolina, New York and Illinois. It is led by CEO Michelle Moore,[7] a social enterprise entrepreneur and former White House official who helped build the global sustainability movement. [8]

Launched in November 2015, Groundswell’s community solar programs[9] enable neighbors to share power, cutting electricity bills in half for Low to Modderate-Income households. Groundswell currently has more than 3 MW of projects in development in Washington DC and MD.[10] In addition, Groundswell has implemented education-focused demonstration projects in Illinois,[11] North Carolina,[12] and Georgia[13] with corporate sponsors.

Clean Energy

Groundswell develops community solar projects and programs that connect solar power with economic empowerment, enabling people and community-based businesses to work together to switch to solar energy.[14]

Groundswell works with other a non-profit organizations to reach out to economically diverse local communities.[15]

Groundswell’s SharePower subscription model was designed to help neighbors share power with neighbors. When subscribers join Groundswell, their subscription makes solar savings available to low-income neighbors who struggle with the burden of high energy bills. Under SharePower, for every 3–5 households who subscribe to a Groundswell community solar project, an Empowered household is enrolled at no cost and is able to cut their electricity bill by about 50%.[16]

See also

References
  1. "Staff". Groundswell.org. Groundswell. Retrieved 5 June 2020.
  2. "Groundswell Study Finds that Working Families Pay the Most for Electricity Despite Lower Price Trends and Affordable Clean Energy Alternatives". Groundswell. Retrieved 5 June 2020.
  3. "Report: Solar Empowers...Some". Groundswell. Retrieved 5 June 2020.
  4. "2015 Annual Report" Groundswell Annual Report, Retrieved 7 August 2015
  5. "One on One: Going Green with Your Friends" Urban Turf, Retrieved 1 June 2012
  6. "Business Report June 22 2014" Washington Business Journal, Retrieved 22 June 2014
  7. "Michelle Moore". Greenbiz. Retrieved 5 June 2020.
  8. "Groundswell Hires Former White House Official Michelle Moore as CEO" Generosity
  9. "Community Solar | Groundswell". Groundswell. Retrieved 5 June 2020.
  10. "Community solar projects". Groundswell.org. Retrieved 5 June 2020.
  11. "SMARTFLOWER SOLAR SYSTEM UNVEILED IN SOUTH CHICAGO". Groundswell.org. Retrieved 5 June 2020.
  12. "NORTH CAROLINA SMARTFLOWER, ROOTED IN EDUCATION". North Carolina. Groundswell. Retrieved 5 June 2020.
  13. "SOLAR BLOOMING AT THE LAGRANGE HOUSING AUTHORITY". Groundswell.org. Retrieved 5 June 2020.
  14. “When it comes to energy prices, small business, nonprofits find there’s power in numbers” Washington Post, Retrieved on 25 March 2012
  15. "Community Groups Join Forces to Support Clean Energy and Saved Money" Good Magazine, Retrieved on 10 April 2012
  16. "SUBSCRIBE AND SHARE POWER". Groundswell. Retrieved 11 June 2020.

www.groundswell.org

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