Guadalupe Rosales

Guadalupe Rosales (born 1980) is an artist and educator, best known for her archival projects, “Veteranas and Rucas” and “Map Pointz,” found on social media. The archives focus on Latinx backyard party scenes and underground subcultures in Los Angeles in the late-twentieth century and early-twenty first.[1]

Guadalupe Rosales
Born1980 (age 40–41)
EducationSchool of the Art Institute of Chicago
Known forArtist, Educator and Archivist
Websitewww.veteranasandrucas.com

Early life and education

Guadalupe Rosales was raised in East Los Angeles and Boyle Heights, Southern California. She is the daughter of Mexican-American immigrants from Uruapan, Michoacan and Jerez, Zacatecas. She was educated at the SAIC and received an MFA in 2016[2]

When she was only 16 years old when she lost her cousin to gang violence. As an adult and artist, she uses her personal story to encourage others to use their voices as a powerful tool for self-representation.

Career

Guadalupe Rosales's started collecting vernacular photography in 2015. She crowd sourced a digital archive. Her Instagram accounts are Veteranas & Rucas and Map Pointz.

In her studio practice, Guadalupe works with sculpture, photography, video, sound, drawing, and community based projects and collaborations, and the archive, centering on the creation of immersive and sensorial spaces to activate memory and evoke a collective experience and embodiment.

Guadalupe’s studio also houses and preserves a physical archive of Chicano/Latinx ephemera from the 1970s to the late-1990s, including but not limited to magazines, prison art and letters, posters and flyers from the Los Angeles underground backyard-party and rave scenes of the 1990s.

"Her projects is to deepen and re-contextualize the narrative of Latinos often stereotyped and profiled as gangsters or “cholos[3].”

In 2016, Rosales took over the New Yorker Magazine's social media account for a week. It was one of the top-rated takeovers of the year.[4]

"She creates counter-narratives and tells the stories of communities often underrepresented in public record and official memory.[5] "

She showed her Installation "Guadalupe Rosales : Echoes of a Collective Memory" at the Vincent Price Art Museum September 2018 - March 2019.[6]

Work

Major exhibitions

Guadalupe Rosales: El Rocío sobre las madrugadas sin fin. (2019) [7]

Guadalupe Rosales: Echoes of a Collective Memory

Guadalupe Rosales: Legends Never Die, A Collective Memory (2018), Aperture.[8]

Haverford College[9]

Awards and nominations

Publications
  • Map Pointz A Collective Memory, 2019[10]

References
  1. "Guadalupe Rosales used Instagram to create an archive of Chicano youth of the '90s — now it's an art installation". Los Angeles Times. 2018-10-19. Retrieved 2020-03-06.
  2. "SAIC Alum Guadalupe Rosales Celebrates '90s Latin Culture". School of the Art Institute of Chicago. Retrieved 2020-03-06.
  3. Bahloul, Marla (2019-01-17). "These Photos Tell the Forgotten Story of LA's Latinx Rave Scene in the 90s". Vice. Retrieved 2020-03-06.
  4. "New Yorker Photo on Instagram: "Hello this is Guadalupe Rosales, founder of the Instagram feed @veteranas_and_Rucas. A digital archive that is mostly driven by followers…"". Instagram. Retrieved 2020-03-06.
  5. "About". Guadalupe Rosales. Retrieved 2020-03-06.
  6. "Vincent Price Art Museum | Exhibitions | Guadalupe Rosales: Echoes of a Collective Memory". vincentpriceartmuseum.org. Retrieved 2020-03-06.
  7. El Rocío Sobre las madrugadas sin fin, Museo Universitario del Chopo
  8. "Guadalupe Rosales: Legends Never Die, A Collective Memory". Aperture Foundation NY. Retrieved 2020-03-06.
  9. "Guadalupe Rosales: Legends Never Die, A Collective Memory (traveling exhibition)". Haverford College , Cantor Fitzgerald Gallery. Retrieved 2020-03-06.
  10. Rosales, Guadalupe; Serrato, Stephen; Haymes, Nick; Little Big Man Books (2019). Map pointz: a collective memory : take a trip through the eyes of Guadalupe Rosales. ISBN 978-1-947346-07-9. OCLC 1083112251.
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