Gulal

In earlier times, Gulal powders were prepared from flowers coming from trees, such as the Indian coral tree and the flame of the forest, that had medicinal properties, beneficial to the skin. After the advent of synthetic dyes in the middle of 19th century, the disappearance of trees in urban areas and the pursuit of higher profits led to the abandonment of natural colours.[2]

The new industrial dyes have been manufactured through chemical processes with non-standard parameters and hence the resulting colours are sometimes toxic for face and skin, causing problems such as eye irritation, allergies, skin infection and asthma.[3] Unsafe products have often been sold on the road by small traders, in boxes with labels saying "for industrial use only".

Indigofera tinctoria

Recently, the various harmful effects and concerns for the environment (synthetic powders caused temporary wastewater pollution, too) generated awareness and encouraged people to celebrate an eco-friendly Holi. For the preparation of Herbal Gulal, a variety of safe dyes can be used, such as turmeric (Curcuma longa), Indigo (Indigofera) or annatto (Bixa orellana), which are all ingredients easily available on the market at moderate prices.

In the new natural processes to make Herbal Gulal, no salts of any heavy metal have been used and the combination of ingredients provides a powder having soft and supple touch with good sticking capacities to skin. The production profile of dry colour composition is eco-friendly as no toxic ingredients are released under the preparation. In this way, it has been possible to replace synthetic colours with natural ones. Herbal Gulal can be manufactured at higher scale and people who were concerned about synthetic powders can now enjoy rituals without restrictions.

Gulal powder has always had an important role in Hindu culture and has always been used for religious purposes. Besides Holi festival, the use of coloured powders appears in other ceremonies, such as funerals. In this case, in some populations, a particular ritual occurs when the deceased is a married man. The widow puts on all the ornaments she possesses and takes leave of her husband adorning him with all her jewels. Holding a small brass plate with coloured powders, she lets the men participating at the ceremony paint the face of the deceased. This ritual is associated with the one of marriage, in which the bridegroom and the bride anoint themselves with coloured powders for four days before the wedding. This ointment, indeed, is meant to prepare their bodies for conjugal life.[4] Beyond the religious sphere, the consumption of Gulal powder is spread for different uses.

One interesting use of this powder has been developed in the field of latent fingerprints. A study by Punjabi University of Patiala shows that the application of Gulal or food colours to latent fingerprints can give clear results. During this study, few grams of dry colours were taken and sprinkled over different surfaces, such as normal paper, top of CDs, aluminium foil, and aluminium sheet. It has been concluded that commonly and easily available agents are a useful substitute for the decipherment of latent prints.[5]

A celebration of Holi Festival in the United States.

Gulal consumption related to Holi festival has been taken out from the Hindu context and desacralized. The desacralization consists in a distortion of the original meaning of the cultural elements at the base of the Holi ceremony, which has often suffered from a disrespectful treatment. Indeed, in the contemporary Western society, Holi festival has become a phenomenon of consumerism, with no longer religious aspects. Throwing Gulal powder has become something cool and fashionable: everybody can buy this powder online and use it to give to its own party an extra point.

The main reason why Holi is now so well known outside the Asian continent is the birth of many Holi remakes for commercial purposes. From the beginning of the 2000s, Europeans, Americans, and Australians started to follow the trend of going to parties that involved throwing coloured powders at each other, in a relaxed and peaceful atmosphere. Best examples of these remakes are ‘Festival of colors’ and ‘The Color Run’. The latter one, also known as “The Happiest 5K on the Planet” and born in 2012, is a further alteration of the original festival, since it consists in a five kilometre paint race.

The Color Run, Grand Prix Edition (Melbourne 2014)

This desacralization led to criticisms by natives, because of the over-simplification of one of their most meaningful religious rituals. Moreover, they bemoan the misuse of Holi, the fact that their culture has been profited off, the sexualisation coming from a very inappropriate outfit and the devaluation on social networks.[6] Participants to Holi festival remakes, indeed, generally share their coloured pictures on Facebook or Twitter, using hashtags which can remind of the original meaning of the celebration, but that paradoxically blurs it more and more.