Guy Degrenne

Guy Degrenne (3 August 1925 – 7 November 2006) was a French businessman who specialised in cutlery and silverware. He has founded the Guy Degrenne group, since 1987 a subsidiary of holding 'Table de France'.[1]

Guy Degrenne
Born(1925-08-03)3 August 1925
Tinchebray, France
Died7 November 2006(2006-11-07) (aged 81)
Granville, France
NationalityFrench
EducationESSEC Business School
OccupationIndustrialist

Biography

Guy Degrenne was born in Tinchebray (Orne). He attended Collège Saint-Joseph in Caen, then studied at ESSEC Business School, and took up his father's steel factory (at Sourdeval) in 1948.

Guy Degrenne first has war-left steel parts collected, and turns them in stainless steel dishes, with instant commercial success. By 1958, Guy Degrenne sets up a tableware business, then by 1963 ushers in the luxury tableware business, in copying the standards of Parisian goldsmiths.

In 1967, part of the production is moved to a new factory in Vire (Calvados). His business then employs about 600 workers. In 1978, Degrenne meets national recognition with a popular advert reminiscent of his school years : a headmaster catches young Degrenne drawing dishes in his notebooks margin, and then warns him against ill-success (Ce n'est pas comme cela que vous réussirez dans la vie).

References
  1. From "La nouvelle stratégie de Guy Degrenne, marque symbole". Entreprendre. 8 April 2015. Retrieved 14 April 2016..


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