Haden (appliances)

History of the company

Haden Appliances, formerly a British motorcycle brand from Birmingham, A.H. Haden Motorcycles became “Haden Bros” after Donald William Haden and Denis Howard Haden, took over the business after 1937.[1] Haden, as the appliance brand was founded in 1958[2] after Denis Howard Haden founded his own, separate company, D.H. Haden Ltd. to focus his efforts on manufacturing kettles, which continued production until 2000 when the brand was sold to Russell Hobbs. The Haden brand was sold and brought back to life by homewares business company Sabichi.[3]

International sales

Haden products retail in the UK and in 2019 product launched for the first time in the USA.[4]

Haden Appliances Logo

References
  1. "The Haden Story". haden.com. Retrieved 2020-01-30.
  2. Haden, Donald, 1941- author. A bumpy ride : one hundred and fifty years of Haden manufacturing in the West Midlands. ISBN 978-1-908832-84-9. OCLC 941068743.CS1 maint: multiple names: authors list (link)
  3. "Sabichi acquires SDA brand Haden". Housewares. Retrieved 2020-01-30.
  4. "Haden To Launch Kitchen Electrics In The U.S." HomeWorld Business. 2019-06-04. Retrieved 2020-01-30.
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