Haley Morris-Cafiero

Morris-Cafiero was working on another project when she was inspired to begin the "Wait Watchers" series. A chance picture captured the amused expression of a passer-by as he looked at her. When she noticed that she had again accidentally captured the expression of a random passer-by who was observing her, she worked to capture more reactions. She started this project in 2010 when she began travelling to places such as Paris, Barcelona, and even Times Square. Although she had heard critical comments about her weight, she is not disheartened and instead feels empowered because she has the courage to face these situations.[5] Morris-Cafiero sets up the camera first, then enters the shot as the camera takes continuous pictures. She is not aware of the reactions of the people around her at the time of the picture.[6] People respond more naturally when she seems distracted, so she attempts to perform actions that would give that impression; otherwise, she acts normally and does not draw attention to herself.[5]

People magazine called the series "powerful",[1] and Life & Style called the pictures "heartbreaking".[7] New York magazine wrote, "The frequency with which Morris-Cafiero succeeds at documenting passersby's visible disdain for her body seems pretty depressing".[3] The Commercial Appeal called the reactions "alternately humorous and disturbing".[8] Morris-Cafiero was not aware of the existence of the fat acceptance movement at the time she took the pictures, but she received a positive reception from those blogs.[3] After several high-profile blogs highlighted her work, The Huffington Post in the US and The Daily Mail in the UK ran stories, which caused the series to go viral;[8] it eventually became a worldwide phenomenon.[9] Online trolling resulted in many negative comments.[10] In The Daily Mail's comment section, most of the 4000 comments were negative.[8] Morris-Cafiero said that while the negative comments initially bothered her, as the series went viral and the negative comments became more personal, she found them amusing and a source of creative inspiration.[10] Following the viral popularity of her work, she was asked to appear on television news programs and provide commentary on fat shaming and other obesity-related topics.[8]

Morris-Cafiero does not interpret the photographs herself and prefers to leave that to the viewer; she says that, as an artist, she is more interested in starting a conversation.[9] She says the theme is "identity being determined based upon an image".[11] Many negative online comments have speculated on the onlookers' reactions, including criticism of Morris-Cafiero's attractiveness and her fashion sense. Other comments suggest that taking self-portraits in public places have drawn the ire of onlookers.[12]

In the series "Self Improvement", Morris-Cafiero responded to both positive and negative commentary about "Wait Watchers". In the negative comments, people complained that she would have a more positive reaction from onlookers if she exercised or got a makeover. The new series shows her in situations like this. She said that she was still met with "criticism and mockery".[3] The photographs were set in what she called "the most-vain cities in America", such as Venice Beach, Canifornia. She also targeted areas that her research told her had a high degree of eating disorders.[4] The project continued through April 2015.[10]

Morris-Cafiero solicited donations on Kickstarter to publish her work in a book.[13] The book, which includes both positive and negative online commentary interspersed with the pictures, was published in December 2015.[4] She said the book is "about how we look at one another and judgments".[14] Other projects include a series where she dresses up as her critics to demonstrate the false personas used online.[14]