Heritage Makers

Heritage Makers is a party-plan direct selling company—similar to Pampered Chef or Tupperware—that sells personalized published Storybooks.[1][2] The business was founded in 2000 by a mother and daughter team: Dr. Sharon Gibb Murdoch, and Candace A. May. Shortly other key members joined the team: Chris Crandall, Lisa Nelson, Heidi Aarve, and Merry Strahan. Later, the company was bought by MyFamily.com in September 2005.[3] In 2014, Heritage Makers merged with Youngevity International, under the leadership of Steve Wallach (CEO and owner) and Dave Briskie (President). Heritage Makers is now a memory vertical within YGYi and expanding its services beyond North America.

Consultants are paid commissions and bonuses to conduct home party "workshops" where they sell a variety of products, including custom hard-bound storybooks, greeting cards, and other printed novelties. The company provides an online service, called Heritage Studio, which allows customers to upload 2GB of photos and choose from many layouts and over 100,000 pieces of digital art to create their own projects.[1]

Heritage Makers became a member of the Direct Selling Association in 2006 [4]

References
  1. "All in the Family" (PDF). Photo Marketing Magazine. October 2006. p. 26. Archived from the original (PDF) on 2006-10-23. Retrieved 2006-10-25.
  2. "Provo digital storybooking company gets $1.15M funding". The Daily Herald. 2007-07-28. Archived from the original on 2007-09-28. Retrieved 2007-08-16.
  3. "MyFamily.com, Inc. Acquires Heritage Makers". MyFamily.com. PR Newswire. 2005-09-21. Archived from the original on 2006-01-27. Retrieved 2006-12-26.
  4. "DSA member companies directory". Direct Selling Association.

General references


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