Honk (website)

Honk was a social automotive website developer headquartered in San Francisco, California. The company was co-founded by Tom Taira and Stephanie LaCrosse in 2009 to develop web and mobile solutions that enabled consumers to choose a car.

Honk
TypePrivate
HeadquartersSan Francisco, CA
Key people
Tom Taira Stephanie LaCrosse
Websitewww.Honk.com

Honk operated Honk.com, a website that featured user-generated car reviews, new car pricing information, and several social shopping features.[1] A beta version of Honk.com was launched in November 2009.[2]

Honk’s “social recommendation engine” enabled consumers to find recommendations on cars based on their demographic and psychographic backgrounds.[3][4] Using its social search tool, Honk users could input their age, sex, favorite hobbies, etc. and the social recommendation engine then looked to see which car models were most preferred by other people with the same characteristics. The Honk database featured anonymous data from several hundred thousand automobile shoppers and buyers in the United States.[5][6]

Honk.com was acquired by TrueCar in May 2011.[7]

References
  1. Thrillist, 2009-11-20, Honk: Using who you are to pick your next car, Retrieved 2010-07-28
  2. Linda Roeder, About.com, 2009-11-18, Tell Your Car Stories on Facebook, Retrieved 2010-07-19
  3. FHM.com, 2010-02, Honk.com helps us decode women Archived 2010-12-30 at the Wayback Machine, Retrieved 2010-07-19
  4. Roger H, Killer Startups, 2009-11, Honk.com – Finding the Right Car for You, Retrieved 2010-07-19
  5. Christina Warren, Mashable, 2009-12-02, Honk: Car Shopping with a Social Twist, Retrieved 2010-07-19
  6. Mary Fetzer, SheKnows.com, 2010-05, Top 21 Best Cars for Teens, Retrieved 2010-07-19
  7. Robin Wauters, Techcrunch, 2011-05-03, TrueCar Acquires News Corp-Backed Automotive Social Network Honk.com, Retrieved 2013-07-03
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