House Party, Inc.

House Party, Inc.
Industry	Word of mouth marketing, Social media marketing, Experiential marketing
Founded	2005
Headquarters	50 South Buckhout Street, Suite 301; Irvington, New York
Key people	Chris Maher, CEO
Number of employees	80
Website	"www.houseparty.fun".

House Party, Inc. is an experiential, word of mouth marketing company based in Irvington, New York that enables immersive hands-on interactions between consumers and brands. Founded in 2005, the company facilitates brand-sponsored “House Parties,” in-home events through which consumers and their invited guests can experience new products, television shows, software, books etc. Each House Party also features an online community where partygoers can access exclusive content, share photos and videos, and blog about their parties.[1]

House Party, Inc. has been featured in The New York Times,[2] USA Today,[3] Forbes,[4] The Wall Street Journal,[5][6][7] and on CNBC.[8] It has also won numerous industry awards, including Forrester Groundswell awards for its "Hershey Bliss" and Microsoft Windows 7 campaigns.[9]

References

"What's The Deal?".
Elliott, Stuart (2008-04-04). "Show and Tell Moves Into Living Rooms". The New York Times. Retrieved 2010-05-04.
Howard, Theresa (2008-12-22). "Ad Track: Microsoft wants you to throw a party for its Xbox". USA Today. Retrieved 2010-05-04.
Burkitt, Laurie (2009-08-19). "Marketers Break Into Homes By Sponsoring Parties". Forbes. Archived from the original on 2012-09-18.
Jargon, Julie (2009-01-29). "Velveeta Gets Ready to Party". The Wall Street Journal.
Colchester, Max (2009-04-24). "French Recipe for Launching 1,000 Parties". The Wall Street Journal.
"News Roundup: Yes, Relevance Matters; Tupperware Parties for Cars". The Wall Street Journal. 2008-04-04.
"Building Buzz: It's Not Just About Free Pizza".
"Hershey's Bliss House Party".

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[1] "What's The Deal?".

[2] Elliott, Stuart (2008-04-04). "Show and Tell Moves Into Living Rooms". The New York Times. Retrieved 2010-05-04.

[3] Howard, Theresa (2008-12-22). "Ad Track: Microsoft wants you to throw a party for its Xbox". USA Today. Retrieved 2010-05-04.

[4] Burkitt, Laurie (2009-08-19). "Marketers Break Into Homes By Sponsoring Parties". Forbes. Archived from the original on 2012-09-18.

[5] Jargon, Julie (2009-01-29). "Velveeta Gets Ready to Party". The Wall Street Journal.

[6] Colchester, Max (2009-04-24). "French Recipe for Launching 1,000 Parties". The Wall Street Journal.

[7] "News Roundup: Yes, Relevance Matters; Tupperware Parties for Cars". The Wall Street Journal. 2008-04-04.

[8] "Building Buzz: It's Not Just About Free Pizza".

[9] "Hershey's Bliss House Party".