House of Hackney

House Of Hackney is a luxury interiors label with a flagship store on Shoreditch High Street, based in the East London shopping district of Central London. The brand specialises in British-made goods and reinvents traditional designs.[1]

House Of Hackney
TypePrivate company
IndustryRetail
GenreBrand
Founded2010
FounderJavvy M Royle and Frieda Gormley
HeadquartersLondon, United Kingdom
ProductsLuxury British goods
ServicesFashion and homeware made in England
Websitewww.houseofhackney.com

History

House of Hackney was founded in London in 2011 by husband-and-wife team Frieda Gormley and Javvy M Royle, a former buyer for Topshop and product designer respectively.[2]Their interiors brand, conceived and launched in the midst of the Nineties predilection for bland minimalism, is the very definition of riotous colour and print, a paean to Victorian ornamentation and William Morris.[3] Products include wallpaper, bed linen, dressing screens and lampshades, made in the United Kingdom where possible.[2]

Having started off as an interiors brand, House of Hackney took its signature prints into the fashion realm with a clothing collection for Opening Ceremony,[4] followed by capsule ranges for ASOS (retailer) in 2013 and & H&M Other Stories in 2018.[5]

Along with a permanent space in Liberty (department store), House of Hackney opened its flagship store in the heart of Shoreditch in 2013. It was described by Time Out as "one of the most gorgeous retail establishments to land in London in years".[6]

In October 2015, House of Hackney partnered with Eastpak on a collection of backpacks.[7] That year, House of Hackney was also chosen as one of Walpole’s Brands of Tomorrow.[8]

House of Hackney opened a new store space next to the Elizabeth Street Garden in New York in 2019.[9]Frieda Gormley and Javvy M Royle were listed as two of Walpole’s 50 Most Influential People in British Luxury, recognised as highly creative individuals bringing something new to British luxury.[10]

In 2020, Gormley and Royle opened an exclusive B&B at Trematon Castle in Cornwall, transforming the estate’s Georgian house and Gate Lodge with their own designs and those of high-end heritage brands.[11]

In January 2021, it was announced that House of Hackney had been certified as a B Corporation for meeting the highest verified standards of social and environmental performance, transparency and accountability.[12]

See also

References
  1. Redstone, Elias (Jul 28, 2011). "London Underground | House of Hackney".
  2. Acharya, Dipal (Apr 30, 2011). "Hackney empire". the Guardian.
  3. "See Every Piece In The & Other Stories x House Of Hackney Collection". British Vogue.
  4. Dunbar, Hawley. "House of Hackney for Opening Ceremony | Sidewalk Hustle".
  5. Uk, Elle (Dec 9, 2013). "House of Hackney for Asos". ELLE.
  6. "House of Hackney". Time Out London.
  7. "Eastpak x House of Hackney capsule collection - interview with Frieda Gormley". nss magazine.
  8. "House of Hackney | Walpole 100". Walpole 100.
  9. Taylor, Elise. "The New House of Hackney Nolita Store Is a Maximalist's Fever Dream". Vogue.
  10. "House of Hackney | Walpole 100". Walpole 100.
  11. Olley, Cat (Jul 23, 2020). "Here's how to book a stay at House of Hackney's revamped Cornish castle". ELLE Decoration.
  12. Wightman-Stone, Danielle (Jan 8, 2021). "House of Hackney announces B Corp certification". fashionunited.uk.

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