I'm a Celebrity...Get Me Out of Here! (British series 10)

I'm a Celebrity...Get Me Out of Here! returned for its tenth series on 14 November 2010. It ran for 3 weeks.[1] Ant & Dec returned as the presenters for the main show, and its spin off show Get Me out of Here... Now returned,[2] with Caroline Flack and Joe Swash as main presenters.[3] On 4 December 2010, singer Stacey Solomon won the show.[4]

I'm a Celebrity...Get Me Out of Here!
Series 10
Presented byAnthony McPartlin
Declan Donnelly
No. of days21
No. of castaways13
WinnerStacey Solomon
Runner-upShaun Ryder
Companion showsI'm a Celebrity...Get Me Out of Here! NOW!
Country of originUnited Kingdom
No. of episodes19
Release
Original networkITV
Original release14 November (2010-11-14) –
4 December 2010 (2010-12-04)
Series chronology

Celebrities

On 10 November, ITV officially confirmed the 10 celebrities taking part.[5] Dom Joly, Gail Porter and Alison Hammond, initially reported to be joining the show, were not on the list, but Joly and Hammond were later reported to be in Australia on standby for a possible late entry to the show.[6] Playboy model Kayla Collins has been added to the list to complete the lineup.[7]

At the beginning of the series the contestants were divided into separate camps, Camp Bruce (males) and Camp Sheila (females). The contestants entered the jungle either by skydiving into camp or paddling in on canoes. Those facing a watery entrance had to canoe across a lake before crawling through a damp and dark tunnel. The first five-part trial "Terrovision" rewarded the winners with one last night of luxury and punished the losers with a premature entrance into the jungle. The first four tasks earned the winning team one point each, the fifth and final task deciding which group makes their way into the bush.

Gillian McKeith became the second contestant in the history of the show to refuse a task (Kerry Katona was the 1st as she refused her trial in series 3) As the contestant for the task is chosen by a public vote using a premium rate phone number, ITV must refund anyone who asks the cost of their telephone vote.[8]

Dom Joly and Jenny Eclair entered the jungle on 18 November,[9] with more celebrities to enter the show later in the series. Alison Hammond was revealed as the 13th contestant to enter the jungle on Day 6 in I'm a Celeb NOW! she arrived in the jungle in a crate, but the others did not know who was inside.[10]

Celebrity Known for Status
Stacey Solomon The X Factor contestant Winner
on 4 December 2010
Shaun Ryder Former Happy Mondays singer Runner-up
on 4 December 2010
Jenny Eclair Comedian & novelist
Third place
on 3 December 2010
Dom Joly Comedian
Eliminated 9th
on 2 December 2010
Kayla Collins Playboy model
Eliminated 8th
on 2 December 2010
Aggro Santos Rapper
Eliminated 7th
on 1 December 2010
Linford Christie Former Olympic sprinter
Eliminated 6th
on 30 November 2010
Gillian McKeith Nutritionist, author, & television presenter
Eliminated 5th
on 29 November 2010
Britt Ekland Stage & screen actress
Eliminated 4th
on 28 November 2010
Alison Hammond Television presenter & former Big Brother contestant
Eliminated 3rd
on 27 November 2010
Lembit Öpik Former Liberal Democrat politician
Eliminated 2nd
on 26 November 2010
Sheryl Gascoigne Author & ex-wife of footballer Paul Gascoigne
Eliminated 1st
on 25 November 2010
Nigel Havers Coronation Street actor
Withdrew
on 22 November 2010

Results and elimination
  Indicates that the celebrity was immune from the vote
  Indicates that the celebrity received the most votes from the public
  Indicates that the celebrity received the fewest votes and was immediately eliminated (no bottom two)
  Indicates that the celebrity was in the bottom two
  Indicates that the celebrity received the second fewest votes and were not named in the bottom two
Daily results per celebrity
Celebrity Day 12 Day 13 Day 14 Day 15 Day 16 Day 17 Day 18 Day 19 Day 20 Day 21
Final		 Trials
Round 1 Round 2
Stacey 1st
55.94%		 1st
53.86%		 1st
52.65%		 1st
50.59%		 1st
55.26%		 1st
53.95%		 1st
63.0%		 1st
66.64%		 1st
74.08%		 1st
78.67%		 Winner
80.07%		 7
Shaun 2nd
26.73%		 2nd
19.36%		 2nd
19.81%		 2nd
21.23%		 2nd
15.77%		 2nd
19.79%		 2nd
16.48%		 2nd
18.73%		 2nd
15.07%		 2nd
16.97%		 Runner-up
19.93%		 5
Jenny Immune 5th
2.73%		 8th
2.66%		 5th
4.28%		 3rd
10.60%		 3rd
8.58%		 4th
5.93%		 3rd
6.44%		 3rd
6.29%		 3rd
4.36%		 Eliminated
(Day 20)		 5
Dom 3rd
6.98%		 3rd
8.16%		 3rd
7.78%		 4th
5.64%		 4th
6.86%		 4th
5.77%		 5th
5.32%		 4th
4.21%		 4th
3.92%		 Eliminated
(Day 19)		 4
Kayla Immune 4th
2.81%		 9th
2.59%		 3rd
9.92%		 5th
3.88%		 5th
4.75%		 3rd
6.05%		 5th
3.99%		 Eliminated
(Day 19)		 3
Aggro Immune 7th
2.44%		 5th
3.01%		 8th
1.88%		 7th
2.66%		 6th
4.08%		 6th
3.22%		 Eliminated
(Day 18)		 3
Linford Immune
 10th
1.89%		 6th
3.00%		 6th
2.89%		 6th
2.79%		 7th
3.07%		 Eliminated
(Day 17)		 2
Gillian 4th
6.75%		 6th
2.67%		 4th
3.62%		 7th
2.66%		 8th
2.18%		 Eliminated
(Day 16)		 7
Britt Immune
 8th
2.27%		 7th
2.82%		 9th
0.91%		 Eliminated
(Day 15)		 1
Alison Immune
 9th
2.06%		 10th
2.05%		 Eliminated
(Day 14)		 2
Lembit Immune
 11th
1.76%		 Eliminated
(Day 13)		 2
Sheryl 5th
3.60%		 Eliminated
(Day 12)		 2
Nigel Withdrew
(Day 9)		 1
Notes 1None2None3
Bottom two
(named in)		 Dom,
Sheryl		 Lembit,
Linford		 Alison,
Kayla		 Britt,
Gillian		 Aggro,
Gillian		 Aggro,
Linford		 Aggro,
Dom		 None Dom,
Jenny		 None
Eliminated Sheryl
3.60%
to save		 Lembit
1.76%
to save		 Alison
2.05%
to save		 Britt
0.91%
to save		 Gillian
2.18%
to save		 Linford
3.07%
to save		 Aggro
3.22%
to save		 Kayla
3.99%
to save		 Dom
3.92%
to save		 Jenny
4.36%
to save		 Shaun
19.93%
to win
Stacey
80.07%
to win

Notes

^1 In order to win immunity from the first public vote all the celebrities took part in a task called "Kangaroo Court". The two losers from each round would then go to Jungle Jail (located in camp), in the end the celebrities left in jail at the end of the task would face the first public vote.
^2 Alison and Kayla were made to do a trial to decide who was eliminated. However, the trial came to a draw and both refused to take part in the final section. To break the tie, the elimination was decided based on the votes, which meant that Alison was eliminated.
^3 The public were voting for who they wanted to win rather than to save.

The Camps

For the first three days of the show, the group of celebrities were split between two camps: "Camp Bruce" (the boys), and "Camp Sheila" (the girls). The celebrities in each group were:

  • Camp Bruce: Aggro, Lembit, Linford, Nigel, Shaun
  • Camp Sheila: Britt, Gillian, Kayla, Sheryl, Stacey

Both camps were supposed to be as good as each other, although there were some differences between the camps. Camp Sheila contained a pink and white recliner, a picture of a shirtless man holding a baby and the beds were pink. Camp Bruce contained a black leather recliner, a picture of a woman scratching her bottom in tennis clothes and the beds were blue, Camp Bruce also was slightly bigger.

On 18 November 2010, the two camps merged. The celebrities in the Camp Sheila moved into the Camp Bruce, as it was bigger.

Bushtucker trials

The contestants take part in daily trials to earn food

  The public voted for who they wanted to face the trial
  The contestants decided who did which trial
  The trial was compulsory and neither the public nor celebrities decided who took part
Trial
number		 Air Date Name of trial Celebrity
participation		 Public
vote %		 Winner/Number of Stars Notes
1 14 November Terrorvision Hell Holes Kitchen Kayla
Lembit		 N/A Lembit 1
Not The Ten O'Clock News Gillian
Shaun		 N/A Shaun
The Bug Factor Nigel
Sheryl		 N/A Sheryl
Who Wants To Eat A Willy On Air? Aggro
Stacey		 N/A Stacey
Disastermind Britt
Linford		 N/A Britt
2 15 November Crate Escape Gillian
Lembit		 63.07%
3.79%		 Lembit None
3 16 November School Dinners Gillian
Shaun		 63.06%
3.72%
None
4 17 November The Australian Job Stacey 39.09% 2
5 18 November The Shack Dom
Jenny		 N/A None
6 19 November Aquatic Strife! Gillian 63.97% None
7 20 November Calamity Cave Gillian 62.00% 3,4
Sheryl N/A
8 21 November Dreaded Digger Gillian 56.71% 5
9 (Live) Unfairground Linford 12.17% 6
10 23 November Fisherman's Fiend Dom
Gillian		 6.50%
53.70%
None
11 25 November Super Scario Stacey
Aggro		 16.26%
18.05%		 7
12 26 November Starbugs Alison
Jenny		 N/A 8
13 27 November Creepy Crawley Aggro N/A None
14 28 November The Dentalist Alison
Kayla		 2.05%
2.59%		 Kayla 9
15 29 November Dreaded Digger Jenny N/A 10
16 30 November Savage Garden Centre Dom N/A None
17 1 December Stars in Their Pies Stacey N/A None
18 2 December Celebrity Cyclone Dom
Jenny
Kayla
Shaun
Stacey		 N/A None
19 3 December Rank Banquet Jenny
Shaun
Stacey		 N/A

11
20 (Live) 4 December Bush Spa Shaun
Stacey		 N/A
12,13,14

Notes

^1 The celebrities were split up into two camps (Camp Bruce for Boys and Camp Sheila for Girls), the winners (the Girls) spent their first night of the show in luxury and the losers (the Boys) spent their first night of the show in a makeshift camp.
^2 Britt, Gillian and Nigel were excluded from this trial on medical grounds.
^3 Alison was excluded because she was new to the camp.
^4 Gillian was allowed to bring someone to help her in this trial; she chose Sheryl.
^5 Gillian was the second celebrity ever to not attempt a Bushtucker Trial, after Kerry Katona in Season Three
^6 Gillian was originally selected to do the trial, but she fake-fainted and was unable to start it, she received 56.15% of the vote to do the trial.
^7 Britt, Gillian and Alison were excluded from this trial on medical grounds.
^8 Britt was excluded from this trial on medical grounds.
^9 This trial decided who would leave camp and not how camp would be fed. When the trial ended in a draw with both refusing to face the tie-breaker, the public vote was used to decide.
^10 This trial previously was meant to be done by Gillian on Day 8, although she refused to take part.
^11 For the first time ever all celebrities took part in the trial to earn their final meal as a three.
^12 The final trial was the same trial that Dean Gaffney took part in on Series 6.
^13 The two remaining celebrities were allowed to choose any meal they wanted from anywhere, although it came with a price, the price was that they would have to take part in the final live trial.
^14 If Shaun refused to take part in any part of the trial Lembit would be punished and if Stacey refused to take part in any part of the trial Dom would be punished, although Shaun and Stacey did not refuse any part of the trial meaning Dom and Lembit were not punished.

Star count
Celebrity Number of Stars Earned Percentage
Aggro Santos 68%
Alison Hammond 73%
Britt Ekland N/A
Dom Joly 87%
Gillian McKeith 42%
Jenny Eclair 87%
Kayla Collins 100%
Lembit Öpik N/A
Linford Christie 92%
Nigel Havers N/A
Shaun Ryder 100%
Sheryl Gascoigne 38%
Stacey Solomon 77%

Ratings

Official ratings are taken from the Broadcasters' Audience Research Board.[11]

Episode Date Official ITV rating[11]
(millions)		 ITV weekly rank[11] Official ITV HD rating[12]
(millions)		 Total ITV viewers (millions) Share
1 14 November11.1750.9912.1638.0%[13]
2 15 November9.5370.6510.1835.7%[14]
3 16 November9.01100.749.7534.1%[15]
4 18 November9.1780.609.7734.4%[16]
5 19 November6.6818N/A6.6821.8%[17]
6 20 November9.1590.709.8538.5%[18]
7 21 November10.7330.7511.4838.7%[19]
8 22 November9.7670.7110.4736.4%[20]
9 23 November9.5780.6710.2435.5%[21]
10 25 November8.75140.649.39
11 26 November9.28120.659.93
12 27 November9.8660.8510.7140.1%[22]
13 28 November10.5130.8511.3638.6%[23]
14 29 November9.89100.6910.58
15 30 November8.89130.629.51
16 1 December9.16120.579.73
17 2 December10.1270.7210.84
18 3 December9.9990.7210.71
19 4 December12.3731.1113.4846.5%[24]
Series average 20109.66N/A0.7410.36
Coming Out 6 December7.84150.51

References
  1. Love, Ryan (1 November 2010). "ITV confirms 'I'm A Celebrity' return date". Digital Spy.
  2. Laughlin, Andrew (7 October 2010). "ITV2 HD prepares for Sky launch". Digital Spy.
  3. Fletcher, Alex (21 October 2010). "Porter, Cundy linked to 'I'm A Celebrity'". Digital Spy.
  4. "I'm a Celebrity... Get Me Out of Here!: former winners". The Telegraph. 17 November 2018. Retrieved 30 November 2019.
  5. Busk-Cowley, Mark (2014). I'm A Celebrity, Get Me Out Of Here!: The Inside Story. Bantam Press. p. 219. ISBN 978-0593073483.
  6. Alex Fletcher (11 November 2010). "Joly, Hammond to join 'I'm A Celeb'?". Digital Spy.
  7. Fletcher, Alex (10 November 2010). "Confirmed: Official 'I'm A Celeb' lineup". Digital Spy. Retrieved 10 November 2010.
  8. "I'm A Celebrity: Gillian Mckeith Refund Application". ITV. 22 November 2010. Retrieved 22 November 2010.
  9. Fletcher, Alex (17 November 2010). "Two more stars confirmed for 'I'm A Celeb'". Digital Spy.
  10. Rainey, Naomi (19 November 2010). "Alison Hammond to enter 'I'm A Celebrity'". Digital Spy.
  11. "Weekly Top 30 Programmes". Broadcasters' Audience Research Board. Retrieved 16 November 2010.
  12. "Weekly Top 10 Programmes". BARB. Archived from the original on 18 July 2014. Retrieved 15 November 2012.
  13. Laughlin, Andrew (15 November 2010). "'I'm a Celebrity...' returns with 11.2m - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  14. Laughlin, Andrew (16 November 2010). "BBC One's 'Accused' locks up 4.7m - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  15. Laughlin, Andrew (17 November 2010). "ITV Royal Engagement special fetches 5.9m - TV News". Digital Spy. Retrieved 5 April 2015.
  16. Laughlin, Andrew (19 November 2010). "Solomon's bushtucker trial grabs 8.6m - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  17. Millar, Paul (23 November 2010). "'I'm A Celeb' hurt by Children In Need - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  18. Millar, Paul (22 November 2010). "Latest 'Strictly Come Dancing' draws 11.4m - Strictly Come Dancing News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  19. Laughlin, Andrew (22 November 2010). "Paije's 'X Factor' exit pulls in 15m - The X Factor News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  20. Laughlin, Andrew (23 November 2010). "Havers 'I'm a Celebrity' exit nabs 9.5m - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  21. Laughlin, Andrew (24 November 2010). "McKeith's latest jungle trial grabs 9.3m - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  22. Millar, Paul (28 November 2010). "Latest 'X Factor' peaks at 14.6m - The X Factor News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  23. Laughlin, Andrew (29 November 2010). "Waissel, Wagner 'X Factor' exits net 14.7m - The X Factor News - Reality TV". Digital Spy. Retrieved 5 April 2015.
  24. Millar, Paul (5 December 2010). "'I'm A Celebrity' final pulls in 12.4m - I'm A Celebrity News - Reality TV". Digital Spy. Retrieved 5 April 2015.
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