iBuy

iBuy was launched shortly after the collapse of Auction World.tv, and features many Auction World similarities namely in channel ideas, products, contacts and employees.[3][4]

• Andy Sheldon: Head of Production at AW - now involved at iBuy, as the Head of Broadcasting. And has recently been promoted to Senior Vice President of Broadcasting, at the parent company HSN in the USA.
• Tim Cochran: Company Director at AW - now involved at iBuy
• Sandy Sandcaster: Operations Director and George Spitaliotis' business partner at AW - now involved at iBuy
• Simon Stedman: Customer Services manager at AW - now involved at iBuy

iBuy also launched with most of the production, and floor staff from Auction World, as well as initially using AW's Studio, Production Office & Warehouse at Teddington.

However, although iBuy is primarily run on a daily basis in the UK, by the ex-workforce of Auction World.tv, iBuy is not from the same company that created Auction World.tv. It is financed and owned by US Home Shopping Company HSN, whose parent company are competitors with the QVC network in the USA.

The Auction World.tv links have stemmed from the channel being set up by Andy Sheldon and Adam Freeman, both long term friends and ex-Auction World employees. Who after the collapse of Auction World, found new monetary backers, and decided to create iBuy and in doing so, used the redundant auction-world.tv employees, products, channel contacts and studio equipment.

On 28 August 2006 Britain's biggest digital cable outlet NTL made the decision to drop the iBuy channel from its platform. Prior to termination, iBuy complained to UK regulators that NTL, which owns competitor sit-up Limited, owner of channels bid tv, price-drop tv and speed auction tv, was abusing its dominant position in the cable market. Both the UK Office of Fair Trading and Ofcom declined to take any action due to a ‘lack of resources’ and 'unproven accusations' made by iBuy.

It has also been suggested on a number of media websites, that NTL decided to drop the iBuy shopping channel from its cable platform, due to financial problems at the HSN financed iBuy, although these allegations are unproven.

In early October 2006, presenter Debbie Flint appeared on the iBuy shopping channel, as a 'guest' host. The same presenter who was directly involved with Paul Lavers & Steve Whatley to create, and present on the British shopping channel Ideal World.

Flint and Lavers would later join-up with mutual friend Paul Price, to present on the British shopping channel OneTV. Paul Lavers presented for only a short time on OneTV, before he later joined iBuy (again, only for a few months) in 2005. Debbie Flint although continued to present, and be involved with OneTV, right up until the major problems reared their head which eventually forced the channel to close in disgrace.

OneTV had its broadcast licence revoked by Ofcom, after it failed to pay its fee. The OneTV channel had previously been under investigation from the Advertising Standards Authority (ASA) after a number of viewers complained that orders had not been fulfilled, and refunds equalling to thousands of pounds had not been returned.