I Can't Believe It's Yogurt!

I Can't Believe It's Yogurt is a chain of stores that serves soft-serve frozen yogurt products in the United States. The company has franchised and company-owned stores and non-traditional partnerships for licensing of its products.

I Can't Believe It's Yogurt
TypeFranchise
IndustryRestaurant
Founded1977 in Dallas, Texas
HeadquartersMarkham, Ontario, Canada
ProductsFrozen yogurt
ParentYogen Früz
Websiteicbiy.com

History

I Can't Believe It's Yogurt was founded in 1977 by Bill and Julie Brice from Dallas, Texas.[1] Later, I Can't Believe It's Yogurt was owned under parent company Brice Foods. In 1984, I Can't Believe It's Yogurt sued TCBY, whose company name was originally "This Can't Be Yogurt!". The lawsuit filed by I Can't Believe It's Yogurt forced its competitor to change its name to "The Country's Best Yogurt!".[2]

In 1991, four young girls were murdered in an I Can't Believe It's Yogurt shop in Austin, Texas. The case remains unsolved.

I Can't Believe It's Yogurt was acquired by Yogen Früz[3] in 1996.

References

  1. Christine Stube (February 1990). "I Can't Believe It's Yogurt! Dallas" (reprint). Dairy Foods. Retrieved November 16, 2008. External link in |journal= (help)
  2. Stevenson, Seth (May 3, 2004). "Alphabet Soup – Now what does KFC stand for?". Slate. Retrieved July 13, 2014.
  3. "I Can't Believe It's Yogurt Franchise". FranchiseAdvantage.com.
This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.