Ibotta

Ibotta was founded by current CEO Bryan Leach in 2012.[2][3] Jim Clark is an investor and board member.[4]

As of 2016, Ibotta had received over $73 million in funding.[5][6] In August 2019, the company announced that it had raised its valuation to $1 billion, following a round of Series D funding. The round was led by Koch Disruptive Technologies, a subsidiary of Koch Industries. The amount of money raised was not disclosed, but followed three rounds of funding that totaled $85 million.[7][8]

By 2019, it was reported that the Ibotta app had been downloaded more than 30 million times and had given users $500 million in rewards money.[9]

The company partners with brands and retailers to offer rebates and discounts on consumer packaged goods, retail purchases, and restaurant dining through a mobile app, similar to traditional coupons or rebates.[10][11][12][13] Ibotta also has cash back and rebates on alcohol (wine, beer, and spirits) that can be purchased at bars, restaurants, and liquor and grocery stores.[14][15] Ibotta users must be of legal drinking age, even if the consumer has no intention of purchasing beer or wine, or if they patronize a business that does not sell such items.

The app is available on both iOS and Android devices and is available only in the United States as of October 2016.[16][17][18][11] Ibotta claims to work at over 500,000 locations within the United States.[19] In 2019, the company introduced Pay with Ibotta, a way to pay for purchases using gift cards while receiving cash back rewards.[20]

In November 2020, Ibotta becomes the official jersey patch partner of the New Orleans Pelicans.[21]

• Company incorporated October 31, 2011.[22]
• App launched to both the App Store and Google Play stores in 2012.[23]
• Dynamic Segmentation was launched in partnership with LiveRamp in May 2016.[24][25]
• In July 2016 Ibotta app announced it had paid users over $100 million through its rebates.[26]

• Official website