InMarket

InMarket is a marketing platform and app developer based in Culver City, California.[1] The company is verified by comScore as reaching over 50 million consumers across the U.S.[2] InMarket's app platform includes the CheckPoints mobile shopping rewards app, the List Ease shopping list creator, Conde Nast's Epicurious recipe and shopping app[3] and the Viggle rewards app.[4]

InMarket
TypePrivate
IndustryAdTech
Founded2010 (2010)
FounderTodd Dipaola
Headquarters
Los Angeles, California
Number of employees
100 (2019)
Websiteinmarket.com

History

InMarket was founded in 2010 as CheckPoints by brothers Todd and Mark Dipaola.[5] The Dipaolas had previously founded and sold search marketing company Vantage Media for $150 million in 2007.[6]

In July 2012, InMarket released its second app, List Ease, a cloud-based synchronized shopping list.[7] inMarket CEO Todd Dipaola was featured on the cover of Entrepreneur Magazine in August 2012.[8]

In March 2013, InMarket was selected to be a part of Mondelez International's Mobile Futures project, and was paired with belVita breakfast biscuits.[9][10]

In January 2014, InMarket launched its Mobile to Mortar platform, reportedly the world's first multi-retailer iBeacon network in grocery stores.[11][12][13]

In June 2014, InMarket opened a second office in New York City, reportedly due to rapid growth.[14]

In June 2016, InMarket opened its third office in Chicago.

In August 2019, InMarket acquired Thinknear, a location based advertising subsidiary of Telenav.[15]

In September 2019, InMarket moved its headquarters from Venice, Los Angeles to Culver City, California.

References
  1. http://www.fastcodesign.com/3035215/innovation-by-design-2014/design-is-changing-how-we-experience#Better_Navigation_Makes_Better_Cities
  2. http://www.geomarketing.com/can-beacons-and-predictive-analytics-lift-packaged-goods-sales-in-store
  3. http://9to5mac.com/2014/04/15/conde-nasts-epicurious-teams-up-with-inmarket-for-in-store-ibeacon-experience/
  4. Wire, Business (2015-02-19). "Viggle And InMarket Partner To Deliver Location-Targeted Mobile Advertising Capabilities". Retrieved 2016-08-10.
  5. [*http://www.entrepreneur.com/article/224013]
  6. [*http://content.usatoday.com/communities/technologylive/post/2010/09/checkpoints--app-that-offers-prizes-and-cash-for-looking-at-products/1#.UxD6qFtdXxU]
  7. http://pando.com/2012/07/26/list-bliss-for-ios-delivers-smart-synchronized-shopping-lists-in-the-cloud/
  8. http://www.entrepreneur.com/entrepreneurmagazine/2012/08
  9. https://www.mobilefutures.com/the-mobile-futures-9/
  10. https://www.wsj.com/articles/SB10001424127887323466204578382790250309834
  11. [*http://www.fastcolabs.com/3024426/ibeacons-are-coming-to-a-grocery-store-near-you]
  12. [*https://techcrunch.com/2014/01/06/inmarket-rolls-out-ibeacons-to-200-safeway-giant-eagle-grocery-stores-to-reach-shoppers-when-it-matters/]
  13. [*http://www.businessweek.com/articles/2014-01-06/apples-ibeacon-helps-marketer-beam-ads-to-grocery-shoppers-phones]
  14. http://www.bizjournals.com/newyork/news/2014/06/23/ibeacon-marketer-opens-new-york-office-amid-growth.html
  15. https://www.mobilemarketer.com/news/inmarket-acquires-thinknear-as-location-based-marketing-industry-consolidat/560571/


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