InMoment

InMoment was founded in 2002 by John Sperry, Kurt Williams, and Richard Hanks under the name Mindshare Technologies. The company focused on development of technology that allowed clients to automate and analyze their customer service workflow.[2][3]

In 2011, Mindshare Technologies received a $20 million investment from Sorenson Capital.[4]

In September 2013, Mindshare Technologies acquired Empathica for an undisclosed amount..[5]

In June 2014, the company underwent a rebrand to represent this new chapter and changed its name to InMoment.[2]

In 2018, InMoment was "named a Leader" and given highest score possible in "Product Vision and Strategy" by independent research firm, Forrester, in a new report: The Forrester Wave™ Customer Feedback Management Platforms (CFM ), Q4 2018.[6]

In 2019 InMoment received a strategic growth investment from funds advised by Madison Dearborn Partners, LLC (“MDP”), a leading private equity firm based in Chicago. MDP acquired a majority ownership position in InMoment from existing shareholders.[7]

In 2019, InMoment had over 300 employees and offices in 6 countries, including the United States, United Kingdom, Australia, New Zealand, Singapore, and Canada.

As of 2019, InMoment is headquartered in Salt Lake City, Utah.[1] The company also has locations[6] in Atlanta, Georgia, Mississauga, CA, Birmingham, UK, Melbourne, AU, Mt. Maunganui, NZ, and Singapore.

In early 2020, InMoment and MaritzCX joined forces. They combined industry and domain experts with new technology and market research, offering a comprehensive data and technology, people, and services offering to clients.

The combined company is a global company with offices in seven countries and 1500+ employees worldwide. InMoment now serves an impressive list of clients that includes 90 percent of the world’s automotive companies:; eight out of 10 of the top banks, nearly 20 percent of the top 50 retailers, and 40 percent of the top hospitality companies.

In September 2020, InMoment introduced a new experience improvement technology framework..

In January 2021, InMoment acquired Wootric a SaaS software provider of always-on digital sensing , DIY feedback, self-serve text analytics, and journey analytics. The addition of this technology to the InMoment portfolio enhances the ability to get feedback at digital interaction points, including product and in-app, to avoid over-surveying using traditional approaches.