In Essence

In Essence (occasionally referred to as I.E.) was a five-member Canadian R&B group based in Toronto, Ontario.[1] Their music has been played both in Canada and the United States. The band was active between 1993 and 2006, and their album The Master Plan was a 2004 Juno Award winner.

In Essence
OriginToronto, Ontario, Canada
GenresR&B
Years active1993 (1993)–2006
MembersDru
Pops
Smooth
Que
Touch

History

The group's members, lead singer Dru,[2] Pops, Smooth, Que and Touch met in Toronto in 1993. On a trip to New York City, In Essence met Funkmaster Flex and his manager and in 2001 they were signed to Franchise Entertainment.[3] Shortly thereafter they released the single "You'll Never Find". The song garnered exposure in the US and was included on Funkmaster Flex's The Mix Tape, Vol. IV.

In Essence signed a record deal with ViK. Recordings / BMG Canada and released their first album, The Master Plan, in 2003.[3][4] The album included an a capella song, "Who We Are".[5] In April 2004 In Essence won a Juno Award for R&B/Soul Recording of the Year for The Master Plan.[6][7]

In June 2004 same year they were presented with an MMVA Award by MuchMusic for Best R&B Video Of The Year for Friend of Mine.[8] That year the group also won a SOCAN #1 Award for the same video[9] and two Canadian Radio Music Award nominations.

Dru later embarked on a solo career; he released two solo albums, The One in 2008[2] and On the Brink (2011).

Discography
  • New Invention (1995)
  • The Master Plan (2003)

References
  1. "Juno Nominees Chit-Chat: In Essence Want To Win". Chart Attack - Feb 13, 2004
  2. "Dru The One". Exclaim!, By Ryan B. Patrick Jan 19, 2009
  3. "In Essence The Master Plan". Faze Magazine, by Lauren Bailey
  4. "IN ESSENCE The Master Plan (BMG) Rating: NNN". NOW Toronto, Brent Raynor July 17, 2003
  5. "CD REVIEWS: Ashanti, Boy, The Clientele, In Essence, 16 Horsepower and many more". Chart Attack - Jul 8, 2003
  6. "Dru: The One". Toronto Star, Ashante Infantry Sept. 30, 2008
  7. " Juno awards". The Globe and Mail, Apr. 04, 2004
  8. "Sam Roberts, Finger Eleven Win Big At MMVAs". Chart Attack - Jun 21, 2004
  9. "MMVA 2004 Winners". Soul Shine, 2004-06-22. Sherrill Fulghum
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