Insomnia Cookies

Insomnia Cookies is a chain of bakeries in the United States that specializes in delivering warm cookies.[1][2] Based in New York and Philadelphia, it was started in 2003 by Seth Berkowitz, a student at the University of Pennsylvania. There are over 135 locations as of 2018.[3] Most are located in close proximity to university campuses and cater to students who want to order cookies late at night.

Insomnia Cookies
TypePrivate
IndustryBakery
Founded2003 (2003)
Philadelphia, Pennsylvania, U.S.
FounderSeth Berkowitz
HeadquartersNew York City
Number of locations
155
Area served
United States
OwnerJAB Holding Company
Websiteinsomniacookies.com
Insomnia Cookies in Chapel Hill, North Carolina

History and operations

The concept was founded by Seth Berkowitz in 2003 while attending the University of Pennsylvania in Philadelphia.[1] Berkowitz began baking and delivering cookies from a dorm room to students on campus late at night.[1] From there the concept of cookie delivery grew.[4] The first retail store opened in 2004 in Syracuse, NY.[5]

Insomnia Cookies is based in New York City.[1] Insomnia Cookies bakeries are typically located near college and university campuses to target students who wish to order cookies past the closing time of traditional bakeries. Stores have opened in Philadelphia,[1] Miami,[6] New York City,[7] Boston, Charlotte, Raleigh, Washington, Rochester, Ithaca, Baltimore, Pullman, Terre Haute, St. Louis, Kansas City, Minneapolis, Madison, Oshkosh, Chapel Hill, Greenville, Morgantown, Pittsburgh, [8] Tempe, Tucson, San Marcos, San Francisco, San Diego, Lubbock, Stillwater, Fayetteville, Austin, Fort Worth, Huntsville, Nacogdoches, State College, Norman, Fargo and Baton Rouge.

Illinois has 6 locations in Carbondale, United Kingdom, Champaign, Chicago, Evanston, and Normal. They typically serve students at universities such as Northwestern University, Illinois State University, University of Illinois-Champaign-Urbana, DePaul University, University of Illinois-Chicago, Loyola University Chicago, University of Chicago, Chicago State University, Southern Illinois University, and among many others in the Chicagoland area.

In 2018 Krispy Kreme, financed by JAB Holding Company, acquired Insomnia. [9]

Products

Insomnia Cookies sells 12 varieties of cookies, as well as cookie cakes and brownies. Milk is also available with every order. Ice cream is also offered at most locations.

References
  1. Van Allen, Peter (March 8, 2013). "Another place to get a cookie at 3 in the morning". Philadelphia Business Journal. Retrieved February 11, 2014.
  2. Casey, Drew (October 10, 2015). "Midnight munchies? Insomnia Cookies has your back". CNBC. Retrieved June 26, 2016.
  3. Tyler, Jessica. "Krispy Kreme just bought a cookie chain with a cult following on college campuses across America. Here's what it's like to eat there". Business Insider. Retrieved April 6, 2020.
  4. https://huffingtonpost.com/rajat-bhageria/an-interview-with-seth-be_b_6638500.html
  5. "Insomnia Cookies Syracuse LLC". Business Lookup.
  6. Torres, Carla (January 22, 2014). "Insomnia Cookies in South Beach: Late-Night Ice Cream and Treats". Miami New Times. Retrieved February 11, 2014.
  7. Petrone, Carly (February 17, 2012). "NYC's 5 Best Cookies". CBS New York, West Lafayette. Retrieved February 11, 2014.
  8. Suen, Mabel. "A Look Inside Insomnia Cookies' New Central West End Storefront". Riverfront Times.
  9. Nunes, Keith. "JAB Holdings to Acquire Insomnia Cookies". Food Business News.
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