International Alliance for Responsible Drinking

The International Alliance for Responsible Drinking (IARD),[1] headquartered in Washington D.C., is a not-for-profit organization formed to address the global public health issue of harmful drinking. IARD promotes responsible drinking worldwide, and acknowledges that this can only be achieved by a collective effort shared by governments, producers, retailers, consumers, and civil society. It is supported by the world’s leading beer, wine, and spirits producers. These include Anheuser-Busch InBev, Asahi Group Holdings, Ltd., Bacardi Limited, Beam Suntory, Brown-Forman Corporation, Carlsberg, Diageo, Heineken, Kirin Holdings Company, Limited, Molson Coors, Pernod Ricard. Together, the 11 CEO signatories and their companies are part of the Producers' Commitments to reduce harmful drinking.[2]

International Alliance for Responsible Drinking (IARD)
TypeNon-for-profit Organization
IndustryHealth
FoundedJanuary 2015
HeadquartersWashington D.C., Geneva
Websitewww.iard.org

History

IARD was launched in January 2015 and builds on two decades of research, policy analysis and programs by the International Center for Alcohol Policies (ICAP), as well as the efforts of the Global Alcohol Producers Group (GAPG).[3]

Producers' Commitments

IARD is the secretariat to the Beer, Wine and Spirits Producers’ Commitments to Reduce Harmful Drinking. IARD’s formation was driven by the companies’ keenness to increase momentum around the Commitments and, in general, to step up action to meet the target on harmful drinking agreed by the worlds’ governments.[4]

References
  1. "Home". www.iard.org. Retrieved 2015-12-23.
  2. Cohen, David (19 November 2019). "International Alliance for Responsible Drinking Works to Keep Underaged Kids From Seeing Ads". Adweek. Retrieved 2020-04-30.
  3. "Press Releases | Producers' Commitments". Producers' Commitments. Retrieved 2015-12-22.
  4. "About the Secretariat". Producers' Commitments.
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