It's in the Bag (game show)

Unlike other game shows instead of being filmed in a single studio the show went on the road to a different town each week and the set was assembled into a local community town hall. The contestants were locals selected from the audience by a pre-show qualifying process.

During the show, each contestant would be called onto the stage and asked three relatively easy questions. If all three questions were answered correctly, the contestant had the chance to play for "the money or the bag". The contestant would first be asked to select one of thirty different bags. Each bag contained a prize unknown to both the contestant and the host. The prizes ranged in value from moderate to valuable, and also included three 'booby prizes' of negligible value, such as a clothes peg. The top bag was known as Super Bag this bag contained a prize of high value or several items equally a high value, there was just one Super Bag.

The host of the show would then offer the contestant an increasing amount of cash in exchange for their unopened bag. The offers would continue until the contestant either accepted the cash or the host chose to stop offering more money. If they chose the bag, it would be opened at that point and their prize revealed. If the contestant chose the money the prize the contestant turned down would be revealed.

In the television version of the show, the final round was the 'Travel Bag' round in which one of the previously-appearing contestants would be randomly selected to compete. In this round, the contestant would be asked ten quite difficult questions. The contestant who had answered the most correctly at the end of each season would win the prize — a valuable travel-related prize such as a round-the-world trip, a matching set of travel luggage, and video camera.

The last segment of the show consisted of the host going into the audience and selecting a participant. That lucky person would not be asked any questions but would otherwise participate in the normal bag selection and bidding process. The show also contained a Post Bag segment at the start where viewers across all of New Zealand would mail in a cash bid by post. An entry would be drawn on the show with the "Money or the Bag" process run through until the offer by the presenter exceeded the bid in which case the entrant would take the money, or until the presenter reached a limit and in this case the entrant would take the prize in the bag. In the final 1992 series Post Bag was replaced by Phone Bag contestants now phoned in their bids to an 0900 number prior to the show, an entry was still drawn on each show with the process the same as the Post Bag.

Television New Zealand's new TVNZ 6 channel began screenings of selected Selwyn Toogood and John Hawkesby episodes when the channel began transmission on the new Freeview service on September 30, 2007.

In 2009 Maori Television began a new revival of the show, hosted by Pio Terei and Stacey Morrison. The first episode went to air on May 31, 2009.

• It's in the Bag at IMDb
• 1974 episode of "It's in the Bag" (TVNZ ondemand — viewable in New Zealand only)
• "Inside the Bag" - a NZ National Film Unit documentary from the 1950s about the making of the show.