Jack's Stir Brew Coffee

Jack’s Stir Brew Coffee is a coffeehouse with six locations in New York City as well as one in Amagansett, NY and another in Sag Harbor, NY. The first location in the historic Greenwich Village on W. 10th Street was opened by owner Jack Mazzola in 2003. It was the first Organic, Fair Trade, Shade-Grown coffeeshop in the city. The coffee is prepared using the patented Stir Brew method.[1]

First shop, West 10th Street

History
  • 2002 - 2003 Jack invents and patents the Stir Brewer
  • 2003 - Jack’s 10th Street opens its doors being the first coffee company to exclusively serve Organic - Fair Trade - Shade Grown coffee and pioneers the Local Movement by being the first to offer Hudson Valley Fresh Milk
  • 2005 - Jack’s Front Street opens in South Street Seaport
  • 2010 - Jack’s Amagansett opens as a Pop-Up location for its first summer
  • 2010 - Jack’s begins offering house-made Organic Cold Pressed Juice
  • 2011 - Jack’s Amagansett opens its permanent year round location in Amagansett Square. This store expands the offerings of the Jack’s Experience by introducing the Marketplace and a custom vintage clothing line
  • 2012 - Jack’s Front Street is destroyed in Hurricane Sandy
  • 2013 - Jack’s Downing Street opens and begins making in-house baked goods for all Jack's locations.
  • 2014 - Happy Jack clothing line launched in Amagansett
  • 2014 - Jack’s launch the Stir it Up Pick it UP Campaign to help keep Amagansett beaches clean.
  • 2016 - Jack's opens two new locations; one in Sag Harbor, NY and a second inside the Roxy Hotel in New York City.

Stir Brew

Stir Brew is a patented brewing technique that involves stirring the ground beans throughout the drip process. Stirring oxygenates the blend and ensures that all the beans are utilized.[2] The resulting coffee has been described as smoother and richer in flavor.[3] Before Jack's opened the search was on to find the perfect coffee roast and the best brewing method. For early inspiration, Jack would head back and forth from his apartment to Porto Rico Importing Co. as he tried to nail down the perfect cup of coffee. His method of brewing was the French Press. As Jack ground the coffee and added water, he would stir the grinds to make sure he got an even balanced brew. That was the moment it hit, he remembered his Italian grandmother, who mixed together all the ingredients of her tomato sauce with a steady arm, and he said "We have to Stir the Coffee!" With the idea of stirring to provide full extraction of flavor, a ton of passion and the help of Jack's father's friend, a world class engineer, two and a half years later the Stir Brewer was awarded a patent and was already in use at the first Jack's Location on 10th St in NYC.

Acclaim

Jack’s has been voted best cup of coffee by New York Magazine,[4] as well as named the top cup of coffee in the country by AOL Digital City.[5] Food & Wine Magazine listed Jack’s as one of the top coffeeshops in the country,[6] and Time Out New York named it Best Indie Coffeehouse.[7]

References
  1. "The Thousand Best". New York Magazine.
  2. http://www.healthylivingnyc.com/article/166
  3. http://newyork.timeout.com/restaurants/chinatown-little-italy/15716/jacks-stir-brew-coffee
  4. "Best Cup of Coffee - Best of New York 2005 - Food - Nymag". New York Magazine.
  5. "Yahoo!". citysbest.aol.com.
  6. "America's Best Coffee Bars". Food & Wine.
  7. "The Best Indie Coffee Houses" Time Out New York July 1–8, 2004

This article is issued from Wikipedia. The text is licensed under Creative Commons - Attribution - Sharealike. Additional terms may apply for the media files.