Jacksonville Magazine

The magazine was founded in 1983 as Jacksonville Today with the goal of creating a new lifestyle magazine for the Jacksonville area. White Publishing, founded by James L. White III, became the publisher in 1984.[1][2] The magazine established itself with aggressive growth and a wide-ranging distribution network across Northeast Florida as far as Ocala. It out-competed an earlier publication named Jacksonville Magazine, and later adopted the name.[1] Joseph White became publisher in 1999.[3]

Like other similar regional publication, Jacksonville Magazine grew by partnering with local hotels, real estate firms, and the Chamber of Commerce to provide a distribution stream. It was also sold at White's Books, an independent bookstore chain also owned by White Publishing. These avenues enabled steady growth, although the magazine also maintained a sizable subscriber base.[1] As of 2016, it has a monthly circulation of 22,000, including 11,000 subscriptions.[4]

Jacksonville Magazine, the flagship publication, is a monthly lifestyle magazine dedicated to Jacksonville and Northeast Florida. Issues contain feature stories, interviews, restaurant and entertainment reviews, and lifestyle stories about the region.[4] In the 1990s Jacksonville Magazine began releasing periodic supplemental publications with various focuses in addition to the flagship Jacksonville Magazine.[2] As of 2016, its supplements are Your Health, 904, Taste, Bride, Home, and the Ultimate Guide. The company also published a coffee table book, Beautiful Homes of Jacksonville, and a Jacksonville visitors' guide.[1][4]