Jade Bird

Jade Bird performing in 2018

While in her final year at BRIT School, she recorded a demo of 13 tracks in her friend's bathroom, which would later bring her a management deal.[8] Soon after the management deal, she signed to Glassnote Records.[9] In 2017, she was sent to tour the United States with Brent Cobb.[10] She played a showcase event at South by Southwest in Austin, Texas in March 2017 and later in the year she opened for First Aid Kit, Son Little and London Grammar.[7][11][12] In 2017, Bird won the ANCHOR 2017 award of the Reeperbahn Festival in Hamburg.[13] Also in 2017, Bird recorded her debut extended play (EP), Something American, in Rhinebeck and Palenville. It was produced by Simon Felice, of The Felice Brothers fame, and featured guitarist Will Rees, drummer Matt Johnson and guitarist Larry Campbell and was released that same year.[14][15] The EP received a positive reception from a number of critics. Stephanie Penman commented that the songs were 'musical masterpieces' and Amanda Erwin stated "[it’s] no surprise Bird has found a concrete voice of her own so quickly, unafraid to bare her raw emotions on each track."[16][17] The Line of Best Fit called the EP "a vibrant collection of folk and country-tinged songs".[15] She finished 2017 by appearing as a finalist for the BBC Sound Of award for 2018.[18]

A year after releasing her debut EP, she released her debut single "Lottery"; a punk-influenced song with romantic lyrical themes.[19] The song went to the top of the Adult Alternative Songs and remained there for three weeks. At the time, this made her only the fifth female solo artist to top that chart since 2010.[20] On 31 July 2018, Bird released her second single from what would be her debut studio album.[21] The song, entitled "Uh Huh", was accompanied by a video directed by Kate Moross.[22] Atwood Magazine noted some lyrical similarities with the previous single "Lottery" but also mentioned that the song demonstrated hard rock influences throughout.[21] In November, she released another single from the album, "Love Has All Been Done Before", and finished off the year with a tour of the UK and Republic of Ireland.[23]

Jade Bird performing in 2019 in London

After announcing the release date for her upcoming album, Bird released "I Get No Joy"; the fourth single from that album.[24] The upbeat rock song was described by Bird as being influenced by "the stream of thought that runs through your head at all times as an overthinker".[25] It was accompanied by a music video, directed by Jamie Thraves.[26] Her debut album was recorded, in the studio of Felice, with the same team that she worked with for her EP.[6][8][27] In preparation for its release, Bird toured with Irish singer-songwriter Hozier, playing in venues such as the Mahaffey Theater, The Fillmore and Ovens Auditorium, gaining positive attention from American music critics.[28][29][30] On 19 April 2019, she released her self-titled debut studio album.[31] The album received a Metacritic score of 75 based on 14 reviews, indicating generally favourable reviews from several major publications.[32] NME called the entire album 'a triumph' while Clash led with labelling Jade Bird as "[an] assured debut from a force to be reckoned with".[33][34] A review in Paste was slightly more critical of the album, "Jade Bird is an album of loose change, a pocketful of shiny, well-written nuggets that might give off a lot of flash individually but when put together don't equal the sum of their parts."[35] The release of the album was followed by a nomination for Emerging Act Of The Year in the 2019 Americana Music Honors & Awards.[36] On 24 July, it was announced that Bird had been nominated for three awards at the AIM Independent Music Awards. Only Idles were nominated for more awards at this event.[37] She ended up winning the award for International Breakthrough artist.[38]

Nine months after releasing her debut album, the follow up album was written and completed while Bird was in New York.[39] Following the cancellation of her 2020 tour, due to the COVID-19 pandemic, Bird collaborated with Microsoft and was the first artist to take part in their RE:Surface project; a virtual live streamed concert.[40] This was streamed on 29 May 2020.[41] Months later, in October, she then headlined another live streamed concert. This one was called Come Together Mental Health Music Festival and was for the benefit of the National Alliance on Mental Illness.[42] On 4 November, Bird released "Headstart", the first single from her second studio album.[39] The song, produced by Dave Cobb, is an indie song about an infatuation that is not returned.[43] This was followed up by "Houdini" on 26 November, a song based on the disappearance of someone from her life.[44] Bird also announced a return to touring, with a headline show at Shepherd's Bush Empire in March 2021 being planned.[45]

Bird was introduced to folk music by a family friend; this included Neil Young, Crosby, Stills, Nash & Young, Bob Dylan and Joni Mitchell. She took up guitar herself at this point, a time that also coincided with the separation of her parents, Bird comments, "I needed a vent, so I think that’s ultimately why I got into music so heavily, because of these transitions, so to speak".[46] Also while learning to play guitar as a teenager, she was drawn towards the likes of Dolly Parton and The Civil Wars.[47] The Civil Wars was the first Americana artist that Bird listened to.[48] Music Week states that she regards Patti Smith and Alanis Morissette highly and, in an interview with Billboard, she opined that Morissette's Jagged Little Pill is her favourite album ever.[49][50]

Jade Bird has frequently cited Alanis Morissette (pictured) as an influence

Rolling Stone described her vocals as "raw and robust" and describes her as a "young Londoner’s spin on modern Americana".[10] Quinn Moreland, writing for Pitchfork, states that her greatest asset is her 'gigantic and gravelly voice'.[47] Bird, speaking about herself, does not regard herself as a country artist as she finds the term "a little restrictive". Rather, she considers her music to be similar to Keane and Coldplay circa 2006.[9] An article in The Guardian described her music as 'pop-Americana'.[51] Ellen Johnson of Paste complimented Bird's raspy vocals in a review of her debut album and went on to say, "[she] sounds like the adopted child of Joplin and Leslie Feist, or Cat Power and Grace Potter".[35] The magazine Clash likened her to a more radio-friendly version of compatriot Laura Marling.[18] The News & Observer labels her as an Americana singer while Consequence of Sound describes her as "folk rock's new star".[52][53]

Bird avoids the use of co-writers, commenting on the matter "[wanting] to write a song all by myself is a statement. I want to follow in the footsteps of the songwriters I love, and I want the songs to come from me."[5] Her lyrics are based upon a combination of real life experiences and words and concepts that she finds aesthetically pleasing.[54] In an interview with Spotify, Bird compares her songwriting process to that of David Bowie and explains the love that she has for the way certain words sound when sung "I love the way a word sounds and looks: ‘Cathedral’ and ‘Lottery,’ They're almost quite consonant heavy words—if you want to get geeky."[55]