James Eatock

A fan of animation, James Eatock grew up watching cartoons, primarily shows from the 1980s, taking an interest not only in the obvious visual entertainment, but also the people that worked on the shows themselves. Gaining access to the Internet James as Busta Toons soon found himself engaging in many an animated discussion, and was the first person on-line to interview Larry DiTillio regarding his work on He-Man and the Masters of the Universe and Galaxy High. The name Busta Toons came from his admiration of Leaders of the New School front man Busta Rhymes, and his love of animated cartoons.

In 1997, James alongside Zadoc Angell created the He-Man and She-Ra Episode Review Website. The website was primarily Zadoc's idea and James had little interest in contributing to it during its initial developmental stages. The website went on to become one of biggest dedicated to the He-Man and She-Ra animated series. The website attracted many visitors, including many of the series staff, earning the pair reputations as experts on the series. However, by late 2001 both James and Zadoc had many other priorities occupying their lives prompting them to rarely update the website, leading to an eventual unexpected merge with He-man.org.

In mid-2001, James was fortunate enough to get his animated short aired on the BBC as part of the "BBC Talent" scheme that the channel had been running. The short was popular enough that he created a website dedicated to the characters from the Soopa Don Boogie short. However he received the most positive feedback over an animated short he had created which featured He-Man and Teela against a monster. James' animated work was heavily influenced by the animation styles of both Tom Tataranowicz and John Kricfalusi. James still hopes to pitch Soopa Don Boogie as a comic book series.

In December 2001, Mattel contacted James and paid both him and Zadoc to write an in-depth guide to the original He-Man and the Masters of the Universe cartoon series. The project was completed on time and handed to Mike Young Productions who used the guide to heavily influence their new He-Man and the Masters of the Universe (2002) series. The pair were supposed to receive an on-screen credit for their work, but they were left unaccredited. This would be the last time that James and Zadoc would work together. At the same time James had left his job in the Department for Digital, Culture, Media and Sport and pursued a career in animation attempting to get a job at Passion Pictures, but failing.

In 2003, Contender Entertainment Group asked James to co-produce the UK release of He-Man and the Masters of the Universe on DVD. Liaising with Contender he was responsible for the extra content, which included DVD commentaries (two on each volume) on which he and Dave Newman attempted to give insightful, and at times humorous comments on specific episodes. The DVDs were popular at the beginning, but due to a slow release schedule the interest level vanished and the DVDs were canceled with Volume Six in late 2004. However at the beginning of 2006 Contender decided to release the remaining episodes of season one on three DVDs but only available as a Boxset exclusive to play.com with all the previous releases. Understandably this was not met with a positive reaction, and even though James and Dave recorded new commentaries, many of these would never be heard until Contender finally released one final He-Man DVD boxset which contained volumes 7-9 and it completed the first season. James and Dave's commentaries for those episodes featured in the exclusive boxset was included in the extras. The set was released in September 2007.

At the beginning of 2004, James and Dave were asked to appear on the commentaries for the UK release of Dungeons & Dragons on DVD.

Alongside co-producing the He-Man and the Masters of the Universe DVDs James was also writing the Masters of the Universe Encyclopedia for MVCreations. Due to disagreements with Mattel the series was canceled after only one issue, even though all five issues had been written. Initially the plan had been for James to write an Encyclopedia based on the classic He-Man properties, but legal problems led to this idea being shelved after James had written the first issue.

James also worked alongside Val Staples to create The Energy Warrior and came up with concepts, stories and designs for a proposed comic series which never saw the light of day.

From 2005-2008 James worked with MVCreations on many DVD titles from BCI Eclipse including He-Man and the Masters of the Universe, She-Ra: Princess of Power, The New Adventures of He-Man, The New Adventures of Flash Gordon, Defenders of the Earth, Dungeons & Dragons, Filmation's Ghostbusters, Bravestarr and many more. His role primarily involved writing the synopses, character profiles and trivia, naming the chapter points, and researching material for the documentaries produced by Andy Mangels.

In 2008 James assisted in producing The Real Ghostbusters DVD set for Time-Life. In addition to researching a wealth of material for the content that would eventually appear on the DVDs James also assisted in the documentaries themselves traveling to California. As well as formulating questions for each of the interviewees, he himself interviewed Marsha Goodman, Kevin Altieri and Dan Riba. He was later interviewed for the set by Andy Mangels and performed three episode audio commentaries.

In 2007 James launched cereal:geek; a 100-page glossy magazine with no adverts dedicated to the animated shows from the 1980s with contributions by many talented artists and writers. Currently fourteen issues have been published, with issues fifteen and sixteen available to pre-order as of July 2014.

In 2006 James started the He-Man and She-Ra Blog!, updated on a near-daily basis during its peak, which has no longer updated since 2015. He also participated as a guest host on the He-Man and She-Ra podcast, Masters Cast.

James Eatock has recently written The Unofficial Guide to He-Man and the Masters of the Universe. It was published in August 2010 and is available through James' He-Man and She-Ra Blog! site. The unofficial guide was re-printed by popular demand in September 2012 with a brand new cover for the guide. Like the last edition, the guide is available via the blog.

James Eatock and Dan Schoening worked together on a Ghostbusters comic pitch which was sent to IDW Publishing (the current owners of the Ghostbusters comic book license).[1] Although the pitch did not result in any immediate work, the on-line debut of the pitch created much excitement. After the pitch was showcased on the New York Daily News' website, James and Dan were asked to contribute a story to IDW's Ghostbusters "Haunted Holidays" trade paperback. He penned the story "Guess What's Coming To Dinner?", which Dan illustrated. When IDW went ahead with their regular series with Dan as the artist, James was not hired.

Since November 2013, James has been providing videos for the Official He-Man Channel on YouTube, including exclusive episode commentary tracks, trivia, behind the scenes information, music and humorous videos. Currently 124 videos have been exclusively created by James and published on the channel.

When he started, the channel was releasing videos every Thursday and Sunday, but that schedule stopped November 2015. Though the page still advertises it uploads every Thursday and Sunday; there has been only one new video trailer upload (as of Jan. 8th, 2017), which has now been removed from the channel.

At present, he is busy working on a fan made he-Man episode entitled "The Return of Faker". It will utilize sound-clips from the original Filmation cartoon in a new fashion. He and Dušan Mitrović are animating it with color-assist from Andrew Cramer and Jukka Issakainen. James plans to show Act 1 at Power-Con 2018.[2]

The project was planned to have been shown during Power-Con 2019 in Anaheim. Accordingly the animation was finished when James received a message from NBCUniversal, which he accounted on his instagram.

"Sadly, after three years of intense production (and recent completion of the project), "The Return of Faker" has been blocked by NBCUniversal and will never be shown anywhere. Video clips, production content, and the movie itself are never to be shown publicly; hence why it was not shown at Power-Con this year.

Even though this project was always deemed an unofficial fan film, and we have not earned a single cent from the project, NBCUniversal believe it is in their best interests (and the interests of the brand) to see that this unofficial not-for-profit fan film remains unseen." -James Eatock

It remains to be seen if NBCUniversal will allow this fanmade project to be shown to the public at a later date.

In October 2014 James was hired to work on The Art of He-Man and the Masters of the Universe published by Dark Horse Comics. He contributed the text, artwork, and suggested layout to the Filmation chapter of the book. He also contributed the rarely-seen unpublished Masters of the Universe minicomic "Return From Terror Island!" to Dark Horse's forthcoming He-Man and the Masters of the Universe Minicomic Collection. He also worked on and published "He-Man and She-Ra: A Complete Guide to the Classic Animated Adventures" which was published by Dark Horse on Aug 25th 2016 in the United States and later on Sept. 15th of the same year in the UK. He also contributed to the book "He-Man and the Masters of the Universe: A Character Guide and World Compendium", which was published in 2017.

He has plans for The American Shotgun Symphony (a new comic book series set in the 1970s).

• Farsector Interview (2006)
• WhichDimension.com Interview & Artworks (2009)
• Coloring Dragons Interview (2009)
• Masters of the Universe Chronicles Interview (2010)
• TWIG Interview (33 minutes in) (2010)
• Proton Charging Interview

• James Eatock on Twitter
• The He-Man and She-Ra Blog!
• Cereal:geek
• James Eatock at IMDb