Jane Maas

Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.

Jane Maas
Born(1932-03-14)March 14, 1932
Jersey City, New Jersey[1]
DiedNovember 16, 2018(2018-11-16) (aged 86)
NationalityAmerican
OccupationAdvertising executive and author
Years active1964–2012

Career

Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second women VP of the agency.[2] In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director.[3]

At WRG, Maas has been credited[2] with shepherding the I Love New York tourism campaign for the New York Department of Commerce.[1] Considered[2] a trailblazer in the world of advertising, Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.[4]

Books
  • Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (July 15, 1984), Macmillan, ISBN 9780312077310
  • Adventures of an Advertising Woman (March 12, 1987), Random House, ISBN 9780449212547
  • How to Advertise (2005), Macmillan, ISBN 9780312340216, with Kenneth Roman and Martin Nisenholtz
  • Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond (February 28, 2012), Macmillan, ISBN 9781429941143
  • The Christmas Angel: A Novel (November 19, 2013), Macmillan, ISBN 9781250037589

References
  1. Roberts, Sam (November 21, 2018). "Jane Maas, a Pioneer for Women in Advertising, Dies at 86". The New York Times. ISSN 0362-4331. Retrieved March 10, 2019.
  2. "Jane Maas, Groundbreaking Legend in Advertising, Dies at 86". ANA Blogs. Association of National Advertisers. November 20, 2018. Retrieved March 10, 2019.
  3. Zanger, Doug (November 26, 2018). "Jane Maas and the Lasting, Honest Impact She Left On Advertising". Adweek. Retrieved March 10, 2019.
  4. Sobel, Bill (April 23, 2015). "Ad Pioneer Jane Maas: We Never Drank Before Noon". CMSWire.com. Retrieved March 10, 2019.
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