Jason Goldwatch

Jason Goldwatch (born September 1, 1976) is an American music video director and commercial director who is a Co-Founder and Executive Creative Director of Decon, a creative agency and record label based in New York. He is best known for his work with Kid Cudi, Pharrell Williams, Linkin Park, Evidence, Action Bronson, and Dilated Peoples. Goldwatch has also partnered with The Alchemist for the experimental performance art group Media Muerte.[1]

Jason Goldwatch in 2009

Background

Goldwatch was born in San Francisco, where he attended San Francisco School of the Arts before going to Cal Arts. He worked at several production companies (including Satellite Films, where he was recruited by Spike Jonze) before touring with Dilated Peoples as their videographer.[2] In 2000, he partnered with Peter Bittenbender on One Big Trip, which led to their founding of Decon in 2002.[3] One of the most recognizable aspects about the music videos by Goldwatch is that he credits himself at the beginning of each video. He has said it was a decision he made early on to help establish his personal brand and also because people were already misspelling his name. [4]

Selected videography

Music videos

Commercials

Feature length
  • ”A Billion Bucks” (2010) – Documentary about Young Buck[12]
  • Forthcoming Jay Electronica Documentary (2010)[13]
  • "A Million in the Morning" (2010)
  • "Dilated Peoples: The Release Party" (2007)
  • "Ice Cream: Vol. 1" (2006)[14]
  • ”Revenge of the Robots” (2003) – Def Jux documentary
  • "The Journey of Mr. Rager" (2010) - Documentary about Kid Cudi

References
  1. "Teva Life Agents: Jason Goldwatch"
  2. Interview with Jason Goldwatch, Oz Hip Hop, September 23 2007
  3. "Brands Who Become Agencies: Decon Creative Group" PSFK, March 25 2010
  4. "Archived copy". Archived from the original on 2011-06-10. Retrieved 2011-06-03.CS1 maint: archived copy as title (link)
  5. "Video: Jay Electronica Film Teaser Set to "Exhibit A" Okayplayer, January 19 2010
  6. "Soundtrack 2 My Life Music Video and Documentary Coming Soon" Dat New Cudi, March 11 2010 Archived 2010-03-15 at the Wayback Machine
  7. "Dilated Peoples 'Worst Comes to Worst'" DailyMotion
  8. ""Common and Sadat X feat. Talib Kweli '1999'" 5hh.org". Archived from the original on 2014-10-15. Retrieved 2010-04-06.
  9. https://www.youtube.com/watch?v=Unjj5aRtsRk
  10. Kübler Absinthe Redesign, Best Ads on TV
  11. "Eminem Relapse Refill Commercial Spot #1" YouTube
  12. “Young Buck Drops DVD Documentary This June” HHE, April 08 2008
  13. “Video: Jay Electronica Film Teaser Set to "Exhibit A" OkayPlayer, January 19 2010
  14. Netflix: Jason Goldwatch
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