Jatz

Jatz is a brand of malted Australian cracker introduced by Arnott's Biscuits in 1952.[5] The crackers are circular, about 5cm in diameter, lightly salted on one side and have a scalloped edge.[6] It is typically eaten with cheese, dips, cabanossi, Vegemite or by itself. It is available in original, cracked pepper, fat free and Clix varieties.[7]

Jatz
Product typeFood
OwnerArnott's Biscuits
Produced byArnott's Biscuits
CountryAustralia
Introduced1952
MarketsAustralia
Previous ownersSavoy owned by Brockhoff Biscuits until 1963 merger[1][2]
Registered as a trademark in
  • Jatz: Australia, 1952[3]
  • Savoy: Australia, 1990[4]
TaglineBaked, not fried
Websitewww.arnotts.com/products/crackers

Savoy

Savoy is an extremely similar cracker initially introduced by the Brockhoff Biscuits in 1938.[8] While they were originally competitors, with the merger of Brockhoff and Arnott's in 1963 the decision was made to keep both products on store shelves.[9] Today the only difference between the two biscuits (besides branding) is the replacement of the full cream milk powder and malt in Jatz with golden syrup.[10]

References
  1. "Revealed: The Difference Between Jatz And Savoy". Triple M. Retrieved 2020-03-13.
  2. "Biscuit Firms Plan Merger". Canberra Times (ACT : 1926 - 1995). 1963-06-06. p. 32. Retrieved 2020-03-13.
  3. "Trade Mark 111736 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
  4. "Trade Mark 537983 | IP Australia | Trade Mark Search". search.ipaustralia.gov.au. Retrieved 2020-03-13.
  5. "Advertising". Sydney Morning Herald (NSW : 1842 - 1954). 1952-10-30. p. 6. Retrieved 2020-03-13.
  6. "Jatz Cracker Image".
  7. "Jatz Crackers | Arnott's Australia". Arnotts.com.au. Retrieved 2017-09-22.
  8. "Advertising". Herald (Melbourne, Vic. : 1861 - 1954). 1938-03-12. p. 35. Retrieved 2020-03-13.
  9. "Biscuit Firms Plan Merger". Canberra Times (ACT : 1926 - 1995). 1963-06-06. p. 32. Retrieved 2020-03-13.
  10. "Revealed: The Difference Between Jatz And Savoy". Triple M. Retrieved 2020-03-13.
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