Jax Coco

Jax Coco is a brand owned by Jing Holdings Limited,.[1] a company incorporated in Hong Kong with its registered office in Wong Chuk Hang.

Jax Coco
Typecoconut water
Country of originHong Kong
Introduced2012
Colorgreen
Related productsVitaCoco
KOH Coconut water
Malee Coconut Water
CoAqua
ZICO (beverage)
Cocomax
Websitejaxcoco.com

Jing Holdings Limited is a beverage company that manufactures coconut water beverage.

Jax Coco is a premium brand of coconut water beverage founded by entrepreneur Jane Gottschalk,[2][3] Max Gottschalk,[4] Alexander Ing and Jason Ing. Jax Coco has been launched since 2012.[5]

Products and services

Jax Coco sells coconut related drink, coconut chips and coconut oil products.[6]

Jax Coco's products mainly includes coconut water beverages in Tetra Pak or in glass bottles with variations of flavour.[7][8]

In 2020, the coconut water drink is also available in aluminium can for domestic market in Hong Kong. [9]

a Jax Coco glass bottle
Jax Coco bottle front
Jax Coco bottle nutrition facts

Jax Coco sources coconut water from the Philippines. It partners with beverage factories such as Peter Paul Coconut Water Corporation, Superstar Coconut Water in the Philippines to produce beverage products.[10][11] It was planned to build a factory in the Philippines[12] did not mention whether the plan materialized.

The frosted glass bottle is sealed with screw caps. In 2014, the glass bottle product were bottled in China.[13][14][15] For recent batches the glass bottles are bottled in Taiwan. Glass bottles are generally considered recyclable items, however, it is suggested that frosted glasses might have recycle issue in some countries.[16][17][18]

Company network and partners

Jax Coco run office in Taiwan,[19] Canada,[20][21] USA,[22] Singapore,[23] Japan,[24] South Korea,[25] Australia [26] and UK.[27] However, overseas operations did not meet expectations [28] and now Jax Coco is focused on Hong Kong market.


Jax Coco worked with global distributors such as Brands Within Reach in 2016.[29][30] In 2015, Jax Coco were in talks with JYP Entertainment of Korea to promote its beverage business.[31]

Presence in the consumer market

Jax Coco drinks are available on shelves Costco Taiwan.[32] In 2016, it was available on Amazon Canada,[33] Amazon US [34] and Amazon UK.[35]

Leadership

Mr. Alex Ing served as CEO of Jax Coco in earlier years from 2012 to 2015.[36][37] Mr. Greg Cattin was appointed CEO in 2016 to lead Jax Coco.,[38][39] however, he then joined Swire Coca-Cola in 2018. Mr Andreas Ruben Keijsers was then appointed CEO and then resigned in late 2019.

Ownership

Notable shareholders of Jing Holdings Limited includes Sir Elton John[40] and designer Stella McCartney.

Awards

Jing Holdings Limited was awarded "National Business Awards 2018" in the category of Food & Beverage Product[41]

Further reading

  • Franziska Spritzler, RD, CDE, "8 Science-Based Health Benefits of Coconut Water". Healthline.com, 2018

References

  1. "JAX COCO Trademark - Registration Number 4367893 - Serial Number 85782997 :: Justia Trademarks". trademarks.justia.com.
  2. Sinclair, Emma (July 30, 2013). "From school rebel to successful entrepreneur: How Jane Gottschalk founded Jax Coco" via www.telegraph.co.uk.
  3. Pelloux, Cécilia. "A Perfect Moment with Jane Gottschalk in Gstaad". Forbes.
  4. https://www.express.co.uk/life-style/life/730633/couple-Maxmilian-Jane-Gottschalk-sack-butler-Robin-Pyke-Oxfordshire-mansion-henley
  5. "Jax Coco Launch Party @ Armani Prive". Tatler Hong Kong. June 21, 2012.
  6. https://www.businesswire.com/news/home/20190627005525/en/Global-4.7-Bn-Virgin-Coconut-Oil-Market
  7. "Jax Coco Launches Sparkling Range". June 22, 2017.
  8. "Jax Coco Kidz | All Products - BevNET.com". www.bevnet.com.
  9. https://deliveroo.hk/zh/menu/hong-kong/sai-ying-pun-editions/jax-coco-syp
  10. TE633 6387, Contact information for Peter Paul Coconut Water Corp Address 3RD FLR UNITD JMT CORPORATE CONDOMINIUM ADB AV ORTIGAS PASIG 1657 PHILIPPINES. "Peter Paul Coconut Water Corp., 3RD FLR. UNITD JMT CORPORATE CONDOMINIUM ADB AV ORTIGAS PASIG 1657 PHILIPPINES TE(02)633 6387 | Supplier Report — Panjiva". panjiva.com.
  11. "JAX COCO USA supplier list". www.listthe.com.
  12. "Anything but routine: Jax Coco founder Jane Gottschalk takes opportunities as they come along". South China Morning Post. November 12, 2013.
  13. "View Media | 19180 | Jax Coco | BevNET.com". www.bevnet.com.
  14. "View Media | 27212 | JaxCoco-8oz-CoconutWater-Pure-Facts | BevNET.com". www.bevnet.com.
  15. "食記:100%純天然JAXCOCO椰子水~攜帶方便,去暑又退火". 阿MON世界趴趴走. January 30, 2014.
  16. https://recyclenation.com/2010/10/types-recycling-glass/
  17. https://www.gpi.org/glass-recycling-facts
  18. https://www.millenniumrecycling.com/what-types-of-glass-can-be-recycled/
  19. TAIWANROC, Contact information for Jaxcoco Taiwan Ltd Taiwan Address BRANCHBVI 15NO3 ZIQIA 3RD RD LINGYADIST KAOHSIUNG CITY 802. "Jaxcoco Taiwan Ltd. Taiwan, BRANCHBVI 15NO3 ZIQIA 3RD RD LINGYADIST KAOHSIUNG CITY 802 TAIWANROC | Supplier Report — Panjiva". panjiva.com.
  20. "JAX Coco Canada Limited · 28, Empress Avenue, Toronto, ON M2N 6Z7". federalcorporation.ca.
  21. Canada, D. D. B. "DDB Public Relations Named AOR for jax coco". www.newswire.ca.
  22. "Jax Coco USA LLC Supplier Profile". service.ariba.com.
  23. "Singapore Business Directory". www.sgpbusiness.com.
  24. "Jaxcoco Japan株式会社". JCN.
  25. "(주)잭스코코코리아 - FoodB2B". 푸드비투비 | FoodB2B.
  26. "JAX COCO AUSTRALIA PTY LTD 165 848 251 - Proposed Deregistration".
  27. "JAX COCO UK LTD. - Overview (free company information from Companies House)". beta.companieshouse.gov.uk.
  28. "Working at Jax Coco". Glassdoor.
  29. https://www.prweb.com/releases/2016/09/prweb13686299.htm
  30. HK, Contact information for Jing Holdings Ltd Address UNIT 2803A WU CHUNG HOUSE 213 QUEENS RD EAST WANCHAI HK. "Jing Holdings Ltd., UNIT 2803A WU CHUNG HOUSE 213 QUEENS RD EAST WANCHAI HK HK | Supplier Report — Panjiva". panjiva.com.
  31. "Elton John, JYP trying to meet over coconut water business". koreatimes. November 4, 2015.
  32. https://www.costco.com.tw/Food/Drink/Water-Beverages/Jax-CoCo-100-Pure-Coconut-Water-1L-X-6-Count/p/109022
  33. https://www.amazon.ca/Jax-Coco-Coconut-Water-Pack/dp/B01MDQC325
  34. https://www.amazon.com/Jax-Coco-Coconut-Water-Pack/dp/B01M68FE78
  35. https://www.amazon.co.uk/Jax-Coco-100-Coconut-Water/dp/B06XT9YRH4
  36. swissinfo.ch, S. W. I.; Corporation, a branch of the Swiss Broadcasting. "Coconut Water Beating Hedge Funds Drives Ex-Trader to Drink". SWI swissinfo.ch.
  37. "Over 400 Business Representatives Attend Hong Kong Forum". au.finance.yahoo.com.
  38. "Jax Coco Names Greg Cattin CEO". June 24, 2016.
  39. "Nestle veteran to lead coconut water brand". www.foodbusinessnews.net.
  40. "Coconut water beats hedge fund, driving ex-trader to drink". Montreal Gazette.
  41. "HKB National Business Awards 2020 | Hongkong Business". hongkongbusiness.hk.
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