Jeff Berry (baseball agent)

Jeff Berry is an American attorney and sports agent. He is co-head of baseball at CAA Sports.[1]

Jeff Berry
OccupationCAA Baseball co-head

Background

Berry was born in Owensboro, Kentucky. He attended the University of North Carolina at Charlotte, where he was a catcher on the baseball team.[2] After graduating with a Bachelor of Science in business administration, Berry signed with the Boston Red Sox, and spent one season as a catcher in their minor league system.[3] Following his playing career, Berry was a graduate assistant baseball coach at Oklahoma City University, from 1995 to 1998. While at OCU, he earned his Juris Doctor from the University's School of Law, graduating cum laude in May 1998. Berry is a member of the Oklahoma Bar Association and a certified agent with the Major League Baseball Players Association.[4]

Sports agent career

Berry is a co-head of CAA Sports' Baseball division.[5] Forbes ranked Berry as one of the world's most powerful sports agents[1] and said of CAA, "For every tiny step the competition takes, CAA seems to make a giant leap."[6]

In his two decades as an agent Berry has negotiated a number of landmark contracts, including record-setting deals for Jacob deGrom (five years, $137.5 million with the New York Mets, most ever for a pitcher with less than five years in the majors[7]); Buster Posey (nine years, $167 million with the San Francisco Giants, the longest contract ever for a catcher and richest ever for a player with fewer than four years' service time[8]); Wil Myers, (six years, $83 million with the San Diego Padres, setting a franchise record for a contract[9]); Ian Desmond (the largest free-agent deal for a position player in Colorado Rockies history[10]) and Matt Cain (six years, $127.5 million deal with the Giants, which set a record guarantee for a right-handed pitcher[11]).

Berry also has a record as a fierce advocate for players, writing a memo[12] in 2018 that outlined strategies for players to empower themselves in the labor battle.[13] Berry told ESPN.com, "As advocates, our job is to fight for and protect player rights, and when necessary, try and help create solutions -- not pointing fingers of blame and hoping things get better. And I wholeheartedly believe there are viable solutions to the core labor issues facing the game that can be remedied to the benefit of players, clubs and fans."[14]

CAA advised four of the top 20 picks in the 2019 draft and two of the top five picks in the 2017 draft. In 2017, Berry advised Vanderbilt pitcher Kyle Wright, who received a $7 million signing bonus from the Atlanta Braves — $1,292,700 above the slot value, a first-round record in the current draft system.[15] CAA also advised Hunter Greene, who signed with the Cincinnati Reds for $7,230,000, setting a record in the current system.

In the 2018 draft, Berry advisee Jordyn Adams, who had a football scholarship to North Carolina, went 17th overall to the Los Angeles Angels. That was $627,100 above slot, most of any high school first-rounder in that draft.[16]

Former major-league general manager Jim Bowden, writing for ESPN.com, described Berry as "an attorney who has a direct and no-nonsense negotiating style and vehemently fights for his clients. He is hard-nosed, at times stubborn and prefers to stay in the box in terms of negotiations."[17]

In 2008, Berry negotiated the largest signing bonus in baseball draft history, Posey's $6.2 million deal with San Francisco.[18] Berry has negotiated other precedent-setting draft deals: for Myers with the Kansas City Royals ($2 million, a third-round record),[19] A.J. Cole with the Washington Nationals ($2 million, a fourth-round record) and Dillon Maples of the Chicago Cubs ($2.5 million, a record for anyone picked after the third round).[20]

Berry has been involved with multiple rule changes in baseball. Following Posey's season-ending injury in May 2011, Berry lobbied Major League Baseball and the players' union to limit home-plate collisions, telling ESPN.com, "You leave players way too vulnerable. ... I don't know if this ends up leading to a rule change, but it should. The guy [at the plate] is too exposed. ... I'm going to call Major League Baseball and put this on the radar. Because it's just wrong."[21] Eventually MLB added Rule 7.13 to protect catchers.[22]

In 2014, word leaked that shortstop prospect Trea Turner was the player to be named in a trade between the San Diego Padres and Nationals but could not actually be traded, by rule, for six more months. Berry told foxsports.com, "Given the circumstances and the undoubtedly negative impact on Trea Turner, for the teams involved and Major League Baseball to endorse and approve this trade is not only unethical, but also goes against the very spirit of the Minor League Uniform Player Contract that players sign when they first enter professional baseball."[23] In May 2015, MLB revised its rules and allowed players to be traded in the fall after they were drafted.[24]

In June 2015, Berry successfully appealed an eight-game suspension of client Will Smith (pitcher) of the Milwaukee Brewers for having a foreign substance on his arm, getting the suspension reduced.[25] Smith credited Berry for the victory, saying, "My agent did his homework and cracked down on it. I felt comfortable leaving the meeting very well-represented."[26]

Berry has also helped enable trades for his clients to preferred destinations. Shortly after he told ESPN.com in December 2009 that Roy Halladay would not approve any trade after he reported to spring training,[27] the Toronto Blue Jays dealt Halladay to the Philadelphia Phillies, who signed Halladay to a $60 million extension.[28] In 2019, Berry said client J.T. Realmuto would not sign a long-term deal with the Miami Marlins,[29] and by February, the Marlins traded Realmuto to the Phillies.[30]

Personal

Berry and his wife Sarah have three children, two sons and a daughter. Berry is a frequent speaker at colleges, law schools and other events.[31][32] In 2016, Berry appeared on the Dick Vitale Telethon to benefit pediatric cancer research for the V Foundation.[33][34]

References

  1. "Jeff Berry". Forbes.com. 1970-01-01. Retrieved 2017-03-06.
  2. "Hardball with Manatee's Jeff Berry | Best of". 941CEO. Retrieved 2017-03-06.
  3. "Jeff Berry Register Statistics & History". Baseball-Reference.com. Retrieved 2017-03-06.
  4. "The Basics of a Sports Agent - School of Law". Law.okcu.edu. 2011-08-31. Retrieved 2017-03-06.
  5. "Nontraditional model pays off for CAA Baseball". SportsBusiness Daily. 2012-04-09. Retrieved 2017-03-06.
  6. "The World's Most Valuable Sports Agencies 2016". Forbes.com. 2016-09-21. Retrieved 2017-03-06.
  7. Sanchez, Mark W. (2019-03-26). "How Jacob deGrom's $137.5 million Mets deal stacks up". New York Post. Retrieved 2019-07-23.
  8. Haft, Chris. "Buster Posey, San Francisco Giants agree to $167 million contract extension". Mlb.mlb.com. Retrieved 2017-03-06.
  9. https://www.mlb.com/news/padres-wil-myers-agree-to-new-contract/c-213477458
  10. "Ian Desmond agrees to deal with Colorado Rockies". Espn.com. 2016-12-07. Retrieved 2017-03-06.
  11. Ben Nicholson-Smith (2012-04-02). "Giants To Extend Matt Cain". MLB Trade Rumors. Retrieved 2017-03-06.
  12. "Full text of agent Jeff Berry's memo to players". ESPN.com. 2018-12-28. Retrieved 2019-07-26.
  13. "Full text of agent Jeff Berry's memo to players". ESPN.com. 2018-12-28. Retrieved 2019-07-23.
  14. "Olney: Players might need drastic steps to stir stagnant market". ESPN.com. 2018-12-31. Retrieved 2019-07-23.
  15. https://www.ajc.com/sports/baseball/braves-agree-record-signing-bonus-for-draft-pick-kyle-wright/tGPd1IZiKTeFoWfhoNiFWI/
  16. https://twitter.com/jimcallismlb/status/1009283564666486784?lang=en
  17. "Scouting the agents of the free agents - The GM's Office- ESPN". Insider.espn.go.com. 2011-09-02. Retrieved 2017-03-06.
  18. Guest. "MLB Draft 2017". Baseball America. Retrieved 2017-03-06.
  19. Guest. "MLB Draft 2017". Baseball America. Retrieved 2017-03-06.
  20. "Article 404 - The Fayetteville Observer - Fayetteville, NC". Fayobserver.com. Retrieved 2017-03-06.
  21. "Agent Jeff Berry wants rule change after Buster Posey's injury". Sports.espn.go.com. 2011-05-27. Retrieved 2017-03-06.
  22. Hagen, Paul (2016-01-20). "MLB institutes new rule on home-plate collisions | MLB.com". M.mlb.com. Retrieved 2017-03-06.
  23. Ken Rosenthal (2014-12-19). "Free Trea Turner: Old rule keeps Nats' PTBN with Padres till June". FOX Sports. Retrieved 2017-03-06.
  24. "MLB Fixes the Trea Turner Problem for Everyone Else | FanGraphs Baseball". Fangraphs.com. 2015-05-01. Retrieved 2017-03-06.
  25. Rosiak, Todd (2015-06-05). "Will Smith has suspension reduced to 6 games". Jsonline.com. Retrieved 2017-03-06.
  26. Rosiak, Todd (2015-06-01). "Decision on Will Smith's appeal could come Friday". Jsonline.com. Retrieved 2017-03-06.
  27. "Reps: Halladay won't OK deal after offseason". ESPN.com. 2009-12-01. Retrieved 2019-07-23.
  28. "Sources: Halladay reaches deal with Phillies". ESPN.com. 2009-12-15. Retrieved 2019-07-23.
  29. Wine, Steven (2018-10-30). "Agent: Realmuto won't sign long-term deal with Marlins". AP NEWS. Retrieved 2019-07-23.
  30. "Phillies land Realmuto for 3 players, int'l money". MLB.com. Retrieved 2019-07-23.
  31. "Sports agent, alumnus to speak at law school". Mediaocu.com. 2011-09-14. Retrieved 2017-03-06.
  32. "News". Kidcentric Sports. Retrieved 2017-03-06.
  33. "Ray Cole on Twitter: "Many thanks to Buster & Kristen...and to CAA's Jeff Berry for all your support of the @DickieV Telethon."". Twitter. 2016-04-28. Retrieved 2017-03-06.
  34. "Dick Vitale Telethon: Buster Posey & Jeff Berry". YouTube. 2016-05-03. Retrieved 2017-03-06.
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