Jesse Genet

Genet was born and raised in the suburbs of Detroit, Michigan. Her mother was a school teacher and her father was an attorney. When she was 15, her mother divorced her father and later married a technology entrepreneur whom Genet credits with shaping her changing worldview.[2] Her first entrepreneurial venture was printing T-shirts in the basement at age 16.[3][4] This company became known as Inkodye, of which she became the CEO in 2010.[5] She later attended the ArtCenter College of Design, where she met her future business partner and collaborator, Stephan Angoulvant.[4][3]

Genet founded Lumi in 2012 after several rounds of Kickstarter campaigns between 2009 and 2012.[5] Despite failing to get a deal on the syndicated television series Shark Tank,[6] Genet was able to finance her company's growth through Y Combinator.[7] As of 2015, the company had over $2.5 million in sales throughout the United States and 20 other countries.[6] Its customers include MeUndies, Parachute, and Tuft & Needle.[3]

As of 2018, the company has launched 18,000 projects and shipped 25 million units of packaging items.[1]