Jimmy Joy (company)

Jimmy Joy is a Dutch meal replacement company. The company was founded in 2014 by Joey van Koningsbruggen.[1][2][3][4][5] Soylent (an American competitor) was not yet available in Europe, so van Koningsbruggen bought the ingredients himself and vlogged about it on YouTube, which gained him the initial customer base.[6] Nine months later, the company had revenues of over $200,000 per month, and sold to 45 countries.[7] The company was formerly known as Joylent, but agreed to change its name in February 2017 after Soylent asked them to.[8] Its customers mostly consist of young men, some of whom rely exclusively on Jimmy Joy shakes as their main source of nutrition.[9][10][11] Germany and the U.K. are its biggest export markets.[12] By March 2018, the company had sold over 7.5 million shakes online, and was being sold by supermarket chains Albert Heijn and Spar.

Jimmy Joy's Plenny Drink
Jimmy Joy
FormerlyJoylent
IndustryFood
Key people
Joey van Koningsbruggen
ProductsPlenny Shake, Plenny Drink, Twenny Bar
Number of employees
22
Websitehttps://jimmyjoy.com

See also

References
  1. "I ate powdered meal replacement every meal for a month - and it's the best thing that ever happened to me, seriously". nordic.businessinsider.com. 2016-07-13. Retrieved 2019-01-20.
  2. "De poeders en pizza's van ex-drugsdealer Joey van Koningsbruggen (video)". Sprout (in Dutch). Retrieved 2019-01-20.
  3. "Nieuwsuur in de klas: Nooit meer eten met Soylent gemist? Kijk op npo3.nl". npo3.nl. Retrieved 2019-01-20.
  4. "Nieuwe trend: nooit meer koken, elke dag poeder". RTL Nieuws (in Dutch). 2014-10-07. Retrieved 2019-01-20.
  5. "Soylent-Selbstversuch: Eine Woche von Pulver leben". computerbild.de (in German). Retrieved 2019-01-20.
  6. Gijlswijk, Abel van (2014-11-05). "The Former Drug Dealer Who Came Up with Europe's Answer to Soylent Is Doing Just Fine". Vice. Retrieved 2019-01-22.
  7. "de Volkskrant: Voormalig drugsdealer kiest voor het poedervoedsel". www.volkskrant.nl. Retrieved 2019-01-29.
  8. "Vloeibaar voedsel is niks voor de lekkerbek". www.volkskrant.nl. Retrieved 2019-01-20.
  9. "Het Parool: Amsterdamse filmmaker leeft jaar op voedselvervangers". www.parool.nl. Retrieved 2019-01-20.
  10. "Het Parool: Hoe overleef je een maand lang zonder vast voedsel?". www.parool.nl. Retrieved 2019-01-20.
  11. "de Volkskrant: Vloeibaar voedsel is niks voor de lekkerbek". www.volkskrant.nl. Retrieved 2019-01-20.
  12. Health, Men's (2015-08-04). "Is Soylent the end of food?". Men's Health. Retrieved 2019-01-20.
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