Jo&Joe

Jo&Joe is a hotel brand specialized in economic stays and owned by Accor. Launched in 2016, the brand aims to develop a new leisure concept for Millennials.[1] Jo&Joe manages 2 hotels in France (2019).[2]

Jo&Joe
IndustryHotels
Founded2016
Headquarters
Évry
,
France
Number of locations
2 (2019)
Area served
France
OwnerAccor
WebsiteJoandjoe.com

History

In September 2016, the group Accor announced the launch of a new hotel brand, Jo&Joe, a new open house experience geared for the Millennials. 50 openings by 2020 were announced.[3] The first location opened in March 2017 in Hossegor, a surf capital on the Atlantic coast of Southern France. The 70-room hotel was designed in partnership with the surfwear brands Quiksilver and Roxy.[4]

In 2018, Accor announced the 2020 opening of a 350-bed Jo&Joe hotel in Largo do Botícario architectural complex in Rio de Janeiro, Brazil,[5] and another 2020 opening of a 160-bed Jo&Joe hotel on rue Buzenval in Paris, France.[6]

In 2019, the opening of a new Jo&Joe in London’s Rex Cinema was announced,[7] along with openings in Dubai,[8] Thailand,[9] and in the new City Ikea in Vienna.[10] In April 2019, Jo&Joe opened its second location in Gentilly near Paris' Cité Internationale Universitaire.[11]

Description

Jo&Joe is an economy hotel brand owned by Accor. Jo&Joe targets Millennials[1] with an open house atmosphere, colorful designs, and new bedding solutions.[4] Jo&Joe aims to blend private rental spaces, a hostel-like social experience, all the while bringing hotel-class comfort and security.[12] Jo&Joe manages 2 hotels in France (2019).[2]

Development
Development since 2017[2]
Hotels Rooms
2019 2
2018 1 98
2018 1 98

See also

References
  1. Net, Hospitality. "JO&JOE by Accor". Hospitality Net. Retrieved 2020-01-24.
  2. "Accor - Financial key indicators". group.accor.com. Retrieved 2020-01-24.
  3. "AccorHotels Launches JO&JOE Hotel Brand". www.hotelnewsresource.com. Retrieved 2020-01-24.
  4. Net, Hospitality. "JO&JOE opens its first Open House in Hossegor in partnership with Quiksilver and Roxy". Hospitality Net. Retrieved 2020-01-24.
  5. Net, Hospitality. "Largo do Boticário" welcomes the first JO&JOE Open House in South America". Hospitality Net. Retrieved 2020-01-24.
  6. Net, Hospitality. "A new hybrid accommodation concept is coming to Paris: Novaxia and JO&JOE Launching Open House". Hospitality Net. Retrieved 2020-01-24.
  7. "Exclusive: Accor believed to be planning UK's first Jo&Joe in London's Rex Cinema". The Caterer. 2019-03-25. Retrieved 2020-01-24.
  8. "AccorHotels to bring Mama Shelter, Jo&Joe brands to Dubai". ArabianBusiness.com. Retrieved 2020-01-24.
  9. "New Accor chain Jo & Joe targets young travellers". www.nationthailand.com. Retrieved 2020-01-24.
  10. "Accor to Open JO&JOE Hotel in Vienna As Part of the New City IKEA at Westbahnhof Station". www.hotelnewsresource.com. Retrieved 2020-01-24.
  11. Net, Hospitality. "Jo&Joe Unveils Its New Open House In Paris Gentilly And Announces Further Launches". Hospitality Net. Retrieved 2020-01-24.
  12. Net, Hospitality. "How AccorHotels' JO&JOE Enhances Travel Experiences". Hospitality Net. Retrieved 2020-01-24.
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