Jo Tu Chahey

Jo Tu Chahay is a 2019 Pakistani television series that premiered on Hum TV. Produced by Momina Duraid under MD Productions, it stars Imran Abbas, Alizeh Shah, Ahmad Taha Ghani, and Zarnish Khan in lead roles. It received mixed reviews from critics as well as viewers for being dragged.[1][2][3][4][5][6]

Jo Tu Chahey
جو تو چاھے
Official title card
Also known aspreviously entitled Kun Faya Kun
جو تو چاھے
GenreDrama
Written byQaisra Hayat
Screenplay byQaisra Hayat
Directed byIlyas Kashmiri(actor)
StarringImran Abbas
Alizeh Shah
Zarnish Khan
Country of originPakistan
Original languageUrdu
No. of seasons1
No. of episodes43
Production
ProducerMomina Duraid
Production locationsRawalpindi, Pakistan
Camera setupMulti-camera setup
Running timeapprox. 42-44 minutes
Production companyMD Productions
DistributorHum Network Limited
Release
Original networkHum TV
Picture formatPAL (576i)
HDTV 1080i
Audio formatStereo
Original release4 July 2019 (2019-07-04) –
5 June 2020 (2020-06-05)
External links
Website

Synopsis

The general theme and focus of the series is the importance of keeping faith in a higher power, a soulful romance, and being careful about what you wish for.

The plot centres around Mashal, an orphan who lives with her grandmother, also known as Apa Ji. Mashal's parents died in a car accident when she was 5 years old. She is mistreated by her aunts, Tayi Ammi, Fasiha and Shama Cachi, and her cousins, Bisma and Areesha but her uncles and 2 of her cousins Hashir and Arman are always kind with her. Her cousin Burhan is always harassing her.

Controversy

The serial was earlier titled Kun Faya Kun. However, due to controversies and objections from a religious group (Kun Faya Kun is not only the attribute of Allah Almighty but also a Quranic verse), the program's producers rebranded it to Jo Tu Chahey.[7]

Reception

During the run of the series, it obtained mixed reviews from both critics and the audience.[8] However, by the season finale, it went on to be one of the top 10 trending dramas in Pakistan with a huge TRP of 10.3.[9] It has an extensive base in the YouTube community with over 3 million views per episode.[10] It was doing average till it was re-branded. After re-branding, it faced a drastic boost in its viewership.

It also did well in UK where it several times tops the weekly chart of Pakistani and Asian TV shows.[11][12][13]

Cast

References
  1. Javed, Faizan (5 December 2019). "Zarnish Khan makes waves with her drama "Jo Tu Chahay"". The Nation. Retrieved 29 December 2019.
  2. Shirazi, Maria. "In conversation with Imran Abbas". The News International. Retrieved 29 December 2019.
  3. Ahmad, Fouzia Nasir (8 September 2019). "THE TUBE". DAWN. Retrieved 29 December 2019.
  4. Zakir, Fatima. "Watch out for the new brigade!". The News International. Retrieved 29 December 2019.
  5. "Zarnish captivates fans with her brilliant performances". Daily Times. 21 November 2019. Retrieved 29 December 2019.
  6. NewsBytes. "Ehd e Wafa teasers tell the tale of true friends". The News. Retrieved 29 December 2019.
  7. "ڈرامہ جو تو چاہے کی اچانک بندش سے ناظرین میں تشویش". roznama92news.com. Retrieved 27 November 2020.
  8. "Jo Tu Chahey: We're waiting for this unnecessary Cinderella story to end now". www.somethinghaute.com. Retrieved 27 November 2020.
  9. "#JoTouChahay - A Perfect Ending! Thank you everyone for such an amazing response!🙏". facebook.com. Retrieved 27 November 2020.
  10. "Jo Tou Chahey". youtube.com. Retrieved 27 November 2020.
  11. "Overnights: Hum TV & New Vision TV top Pakistani genre on Friday in UK". www.bizasialive.com. Retrieved 27 November 2020.
  12. "UK Ratings: 'Kun Faya Kun' leads Top 5 Pakistani shows in weekly chart". www.bizasialive.com. Retrieved 27 November 2020.
  13. "UK Ratings: Hum TV continues to dominate Pakistani entertainment genre". bizasialive.com. Retrieved 27 November 2020.
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