Jo Tu Na Mila

"Jo Tu Na Mila" (Urdu: جو تو نہ ملا‎ transl. If I don't get you) is a 2018 Pakistani song. It was composed and recorded by Asim Azhar with lyrics written by Kunaal Verma.[1]

"Jo Tu Na Mila"
Single by Asim Azhar
LanguageUrdu
Released20 November 2018
GenrePakistani pop
Length4:20 (video)
3:57 (audio)
LabelVYRL Originals
Composer(s)Asim Azhar
Lyricist(s)Kunaal Verma
Producer(s)Waqas Hasan
Asim Azhar singles chronology
"Teriyaan"
(2017)		 "Jo Tu Na Mila"
(2018)		 "Humrahi"
(2019)
External media
Audio
Jo Tu Na Mila (audio) on YouTube
Video
Jo Tu Na Mila (video) on YouTube

Release and success

The song was released by VYRL Originals on YouTube on 20 November 2018. The song crossed 15 million views within few days of its release.[2] It received highest views for a Pakistani song in one day on YouTube.[3] The song completed 100 million views on YouTube on 4 May 2020.[4][5][6]

In 2020, the song was accused of copying the melody of "A Town with an Ocean View," a song by Japanese composer Joe Hisaishi featured in the Studio Ghibli film Kiki's Delivery Service.[7]

Music video

The song's music video, directed by Yasir Jaswal, features Asim Azhar, Iqra Aziz and Waleed Khalid.[8] The video begins with aerial shot of city, and shows Azhar following his girlfriend who is on a date with another man.[3] After following for a while, he chooses to leave, and is finally seen burning pictures of the two of them, ready to move on from the relationship.[8][9]

Accolades
Award Category Result
Sony MIX Audience Music Awards "Best non-film song"[10] Nominated

Credits and personnel
  • Singer: Asim Azhar
  • Director: Yasir Jaswal
  • Starring: Iqra Aziz and Waleed Khalid
  • Composer: Asim Azhar
  • Music Producer: Qasim Azhar
  • Lyrics: Kunaal Verma
  • Co-Produced by Haider Ali
  • Co-Composer by Hasan Ali
  • Mixed by Chris "TEK" O Ryan
  • Mastered by Joe Bozzi
  • D.O.P: Farhan Hafeez
  • Gaffer: Asif Hasan
  • Focus Puller: Waqas Younis
  • Wardrobe & Styling: Ehtesham Ansari
  • Hair & Makeup: Nauman & Aqeel at Toni & Guy Production
  • Design: Zain Khan at Cinescapes
  • Line Producer: Zuhaib Fayyaz
  • Producer: Waqas Hasan
  • Post: JaswalFilms
  • VFX: ProVision Post[11]

References
  1. "Karan Johar loves Asim Azhar's new song – Pakistan Today". www.pakistantoday.com.pk. Retrieved 25 April 2020.
  2. "Asim Azhar flies high with new song 'Jo Tu Na Mila'". The Nation. 1 December 2018. Retrieved 25 April 2020.
  3. Sulaiman, Ghazala (1 December 2018). "Jo Tu Na Mila by Asim Azhar: Karan Johar is in Love With the Song!". Brandsynario. Retrieved 25 April 2020.
  4. "Asim Azhar's song 'Jo Tu Na Mila' hits 100 million views on YouTube". ARY NEWS. 5 May 2020. Retrieved 9 May 2020.
  5. "Asim Azhar's 'Jo Tu Na Mila' enters the '100 million club'". The Current. 4 May 2020. Retrieved 9 May 2020.
  6. "Jo Tu Na Mila hits 100M views on YouTube". www.bolnews.com. Retrieved 9 May 2020.
  7. "Asim Azhar responds to plagiarism backlash". The Express Tribune. 9 July 2020. Retrieved 10 January 2021.
  8. Goswami, Debjani (22 November 2018). "Jo Tu Na Mila By Asim Azhar – The Ballad of the Heartbroken Lover". HotFridayTalks. Retrieved 25 April 2020.
  9. "'Jo Tu Na Mila' by Asim Azhar is a ballad about unrequited love and it's quite impressive". Something Haute. 20 November 2018. Retrieved 9 May 2020.
  10. Ahmed, Hira (13 February 2019). "Jo Tu Na Mila: Asim Azhar's Song Nominated In India's Biggest Music Awards". Brandsynario. Retrieved 25 April 2020.
  11. Asim Azhar – Jo Tu Na Mila (Official Video) | VYRL Originals, retrieved 25 April 2020
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