Joie Manda

Joie Manda is an American music executive and former executive vice president of Interscope Records, a position he held for eight years prior to leaving in December 2020. He previously held executive positions at Def Jam Recordings, Warner Bros. Records, and Asylum Records. Since 2004, Manda has worked with a variety of hip hop and R&B artists, including Gucci Mane, Jill Scott, Juice Wrld, J. Cole, Ella Mai, DaBaby, Summer Walker and numerous others.[1][2]

Joie Manda
Born
Brooklyn, New York
OccupationMusic executive
Years active2004–present
WebsiteJoieManda.com

Early life

Manda grew up in the Gravesend neighborhood of Brooklyn, New York.[3][4] When he was around 12 or 13, he showed an interest in music and his mother purchased him a set of turntables.[5] Manda dropped out of high school when he was in 11th grade, and soon earned jobs as a doorman and promoter. In the 1990s, he started working for Peter Gatien, a nightclub owner who owned several clubs throughout the New York City area, including Tunnel, The Limelight, and Palladium.[6][3][5][7]

Career

While working as a doorman and promoter at Palladium, Manda met DJ, Funkmaster Flex. The two formed a partnership that led to Manda being an associate executive producer on Flex and DJ Big Kap's 1999 album, The Tunnel (named after Gatien's nightclub). He also worked on a second Funkmaster Flex album, which was released on Loud Records. Manda briefly worked as a consultant for that label.[3][5][1]

In 2004, Todd Moscowitz hired Manda as the executive vice president and head of A&R at the recently-revived Asylum Records.[3][1][8] While there, he signed acts Gucci Mane, Bun B, Paul Wall, and Lil Boosie, among others. He eventually parlayed that role into a position as the head of urban music at Warner Bros. Records in 2010. There he signed acts like Jill Scott, Waka Flocka Flame, and Common and also facilitated a joint venture deal with Rick Ross' Maybach Music Group, bringing artists like Meek Mill and Wale to the Warner Bros. roster.[6][3][1][9]

In March 2012, Manda was appointed president of Def Jam Recordings, becoming the first person to fill the role since Jay-Z vacated it in 2007.[9][10] He spent a year in that position, overseeing the release of three number one albums with Nas' Life Is Good, Rick Ross' God Forgives, I Don't, and 2 Chainz' Based on a T.R.U. Story. Soon after leaving Def Jam, he joined Interscope Records as the president of urban music.[11] In that position, he helped facilitate partnerships with J. Cole's Dreamville Records in 2014,[12] and Mustard's 10 Summers label.[13] In early 2017, he trademarked "Rule #1 Music" as the name for a joint venture with Interscope.[14]

In May 2017, Manda was named the executive vice president of Interscope.[13][14][1] In that role, he continued fostering joint ventures with other labels including LVRN Records[15] and Alamo Records.[3] He has also signed and overseen artists like Moneybagg Yo,[16] Ella Mai,[17] and DaBaby, among others.[18] In December 2020, Manda announced he would be leaving Interscope after working there for eight years.[19]

References
  1. Ingham, Tim (19 July 2018). "Artists with longevity are like athletes – they always want to see how they can get better". Music Business Worldwide. Retrieved 9 March 2019.
  2. Lamarre, Carl (October 17, 2019). "D aBaby on His Rise to the Top of the Hip-Hop Game -- And Why He Wants to Be Like Rick James". Billboard Magazine.
  3. Mitchell, Gail (16 February 2018). "Interscope EVP Joie Manda Makes a Case for Major Labels & Why It's the 'Strongest Time Ever for Female Rap'". Billboard. Retrieved 9 March 2019.
  4. Marks, Craig (13 September 2017). "How a Hit Happens Now". Vulture. Retrieved 9 March 2019.
  5. Future, Kidd (14 March 2012). "Exclusive Interview With Def Jam's New President Joie Manda". The Source. Retrieved 9 March 2019.
  6. Charnas, Dan (30 May 2013). "Interview: Joie Manda Talks About His Relationship With Rick Ross and Breaking Into The Business". Complex. Retrieved 9 March 2019.
  7. Ortiz, Edwin (14 August 2017). "How Joie Manda Went From Running the Door at the Tunnel to EVP of Interscope". Complex. Retrieved 9 March 2019.
  8. Christman, Ed (11 September 2004). "Warner Eyes Indie Biz With 'Incubator' Labels". Billboard. Retrieved 9 March 2019.
  9. "Joie Manda Appointed President of Def Jam -- First in Role Since Jay-Z". Billboard. 14 March 2012. Retrieved 9 March 2019.
  10. "Joie Manda Appointed President of Def Jam". Billboard. 24 March 2012. Retrieved 9 March 2019.
  11. Aswad, Jem (28 March 2013). "Updated: Joie Manda Resigns as Def Jam President, Moving to Interscope". Billboard. Retrieved 9 March 2019.
  12. Gale, Alex (10 February 2014). "J. Cole Talks Dreamville Label Deal & Interscope's Joie Manda: Exclusive". Billboard. Retrieved 9 March 2019.
  13. Trakin, Roy (4 May 2017). "Joie Manda Named Exec VP of Interscope Geffen A&M Records". Variety. Retrieved 9 March 2019.
  14. Schneider, Marc (4 May 2017). "Joie Manda Promoted to EVP of Interscope Geffen A&M". Billboard. Retrieved 9 March 2019.
  15. Eldredge, Richard L. (14 July 2017). "LVRN, Interscope Enter New Venture, Launch Creative Hub In Atlanta". Billboard. Retrieved 9 March 2019.
  16. Lamarre, Carl (14 August 2017). "Memphis Star Moneybagg Yo Talks Independent Success & New Distribution Deal: Exclusive". Billboard. Retrieved 9 March 2019.
  17. Lockett, Dee (26 July 2018). "Ella Mai's 'Boo'd Up' and the Long Road to a Song of Summer". Vulture. Retrieved 9 March 2019.
  18. Havens, Lyndsey (8 February 2019). "The Inside Story on How Interscope Signed Its Next Star, DaBaby". Billboard. Retrieved 9 March 2019.
  19. Stutz, Colin (15 December 2020). "Joie Manda Exiting Interscope Geffen A&M: Exclusive". Billboard. Retrieved 16 December 2020.
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