Journal of Public Policy and Marketing

Journal of Public Policy & Marketing is a quarterly peer-reviewed academic journal published by the American Marketing Association. It covers all aspects of the intersection of marketing and public policy.[1] It was originally established in 1979 as Public Policy Issues in Marketing, and renamed itself to Journal of Marketing & Public Policy 1982 for one year, before settling on the current name in 1983.

Journal of Public Policy & Marketing
DisciplineMarketing
LanguageEnglish
Edited byScot Burton, Pam Ellen, and Joshua Wiener
Publication details
Former name(s)
Journal of Marketing & Public Policy; Public Policy Issues in Marketing
History1979–present
Publisher
FrequencyQuarterly
2.457 (2018)
Standard abbreviations
ISO 4J. Public Policy Mark.
Indexing
Journal of Public Policy & Marketing
ISSN0743-9156 (print)
1547-7207 (web)
LCCN84643643
JSTORjpublpolimark
OCLC no.10339729
Journal of Marketing & Public Policy
ISSN0748-6766
JSTORjmarkpublpoli
LCCN84649780
OCLC no.8713710
Public Policy Issues in Marketing
ISSN2328-8469
LCCN80649443
OCLC no.6801744
Links

Abstracting and indexing

The journal is indexed and abstracted in the following bibliographic databases:[2]

According to the Journal Citation Reports, the journal has a 2018 impact factor of 2.457.[3]

Awards

Since 1993, the journal annual awards the Thomas C. Kinnear award to recognize the article that makes "the most significant contribution to the understanding of marketing and public policy issues". The article must have been published in the journal within the most recent three-year period.[4]

Notable papers

  • Abernethy, Avery M.; Franke, George R. (1998). "FTC Regulatory Activity and the Information Content of Advertising". Journal of Public Policy & Marketing. 17 (2): 239–56. doi:10.1177/074391569801700208.
  • Pappalardo, Janis K.; Ringold, Debra J. (2000). "Regulating Commercial Speech in a Dynamic Environment: Forty Years of Margarine and Oil Advertising before the NLEA". Journal of Public Policy & Marketing. 19 (1): 74–92. doi:10.1509/jppm.19.1.74.16939.
  • Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639.
  • Walker, Kristen L. (2016). "Surrendering Information through the Looking Glass: Transparency, Trust, and Protection". Journal of Public Policy & Marketing. 35 (1): 144–58. doi:10.1509/jppm.15.020. hdl:10211.3/198464.

References

  1. Wilkie, William L.; Moore, Elizabeth S. (2003). "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development". Journal of Public Policy & Marketing. 22 (2): 116–46. doi:10.1509/jppm.22.2.116.17639.
  2. "Journal of Public Policy & Marketing". MIAR: Information Matrix for the Analysis of Journals. University of Barcelona. Retrieved 2019-08-22.
  3. "Journal of Marketing Research". 2018 Journal Citation Reports. Web of Science (Social Sciences ed.). Clarivate Analytics. 2019.
  4. https://www.ama.org/thomas-c-kinnear-journal-of-public-policy-marketing-award/
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