KORA Organics

KORA Organics is an Australian/US-based company co-founded by supermodel Miranda Kerr. Kora Organics skincare range was created alongside a team of researchers and consultants in microbiology, aromatherapy and organic chemistry who specialise in organic and natural formulations in Australia.[1] The range is Ecocert certified[2] as it is made partly from natural and certified organic [3] ingredients. Furthermore, the skincare product line is in accordance with Cosmos (standard),[4] a global certifying agency that follows strict organic guidelines and regulations around ingredient selection and the manufacturing process.

KORA Organics
TypePrivate
Founded2009
HeadquartersLos Angeles, California
Key people
Miranda Kerr, Founder & Managing Director
ProductsOrganic skin care products & cosmetics
Websitewww.KORAorganics.com

KORA Organics products are sold in over 200 retailers across Australia[5] including the department store David Jones Limited [6] and Sephora.[7] After launching in the United States in 2017,[8] KORA Organics is now sold in 30 countries [9] including United Kingdom, Germany, Spain, Italy, Singapore, Malaysia and Hong Kong,[10] as well as through the company's website and via e-retailers Nourished Life,[11] Adore Beauty,[12] Cult Beauty,[13] and Net-a-Porter.[14]

Background

Before Kerr's modelling career, she spent 18 months studying nutrition and health psychology at the Academy of Natural Living near Cairns.[15] This interest in healthy living led to her founding KORA Organics to create a range of certified organic skincare products that she had always wanted but was unable to find. Kerr self-funded the company with her modelling money, and her 95% stake in the brand remains.[16] According to the company, the name KORA Organics is derived from Miranda's own belief in the connection of the mind, body and spirit to the ‘core’ self.[17]

Miranda Kerr promoting KORA skin care products (2012)

Awards

KORA Organics has won 24 global awards since 2017 to date, including coveted awards such as; Allure Best of Beauty three years in a row,[18] Elle International Beauty Awards [19] and InStyle magazines Best Beauty Awards.[20]

2017

Noni Glow Skinfood – Health Winner – best Superfood, Byrdie Curated Beauty Awards 2017

Noni Glow Body Oil - Allure Best of Beauty Winner 2017 [21]

2018

Noni Glow Face Balm - Allure Best of Beauty Awards Winner 2018 [22]

Noni Glow Body Balm – Winner Best in Body, Jones Beauty Awards 2018 [23] (AU)

Noni Glow Face Oil - Best Non-Drug store Face Oil, Hello Giggles Beauty Crush Awards 2018 [24]

Noni Glow Face Oil - Elle International Beauty Awards 2018 [25]

Turmeric Brightening & Exfoliating Mask – Best Face Mask (Combination Skin), Byrdie Australia's Curated Beauty Awards [26]

2019

Rose Quartz Luminizer - Winner Best Highlighter of Byrdie's Eco Beauty Awards 2019 [27]

Balancing Rose Mist – Best Non-Drug Store Face Mist, Hello Giggles Beauty Crush Awards 2018 [28]

Turmeric Brightening & Exfoliating Mask - WINNER Swedish Organic Beauty Awards 2019 (SWEDEN) [29]

Noni Glow Sleeping Mask - Winner Most Hydrating Mask (Cream/sheet), Cleo Beauty Hall of Fame 2019 (SINGAPORE) [30]

Body Exfoliator – Winner Best Body Exfoliator, Cleo Beauty Hall of Fame 2019 (SINGAPORE)[31]

Noni Glow Face Oil - Giver of Great GLOW, Jones Beauty Awards 2019 [32]

Rose Quartz Heart Facial Sculptor – Best Gua Sha Tool, New Beauty's Best Skin Products Awards 2019 [33]

Cream Cleanser - Winner Best Cleanser for Dry Skin, InStyle's 101 Best Beauty Buys Awards 2019 [34]

Turmeric Brightening & Exfoliating Mask - Winner - Best Natural Beauty Product category, Telegraph Stella Smart Beauty Awards 2019. (UK) [35]

Noni Bright Vitamin C Serum - Allure ‘Best of Beauty Award 2019 (US).[36]

Turmeric Brightening & Exfoliating Mask - Best Face Mask, Anna magazine (FINLAND)

Turmeric Brightening & Exfoliating Mask - Winner Best Beauty Buy for 2020 by the Trendi Magazine (PRINT)(FINLAND)

2020

Noni Glow Face Oil - Winner Green Face Care category, ELLE International Beauty Awards 2020.[37] Winners were revealed in the December issue of ELLE France and from the January 2020 issues around the world. (GLOBAL)

Turmeric 2-in-1 Brightening & Exfoliating Mask - Winner for Best Natural Pick Face Mask, 2020 Harper's Bazaar 2020 Anti-Aging Awards! (US) [38]

Noni Radiant Eye Oil - Winner for Top Eye Cream, 2020 Organic Spa Media Beauty Awards (US) [39]

Noni Night AHA Resurfacing Serum - Winner Best Serum for Oily Skin for SELF magazine's 2020 SELF Health Beauty Awards (US).[40]

Body Exfoliator - Winner for the Best Body Scrub, Prevention's Healthy Skin Awards 2020 (US).[41]

Controversy

On 8 September 2014, Glammonitor reported that KORA Organics has some Certified Organic ingredients but it is not Certified as a whole,[42] after laboratories confirmed that KORA Organics Benzyl alcohol is produced from synthetic origin. As of 5 October 2014, Miranda Kerr did not respond to the evidences found by the laboratories.

References
  1. http://www.harpersbazaar.com.au/news/beauty-insider/2009/10/miranda-kerr-launches-skincare-range/
  2. https://www.ecocert.com/en/home
  3. http://ap.ecocert.com/gloperators/index.php
  4. http://cosmos-standard-rm.org/data/indexcp.php
  5. https://www.fastcompany.com/40527667/model-to-mogul-miranda-kerr-builds-a-beauty-wellness-empire
  6. https://www.afr.com/life-and-luxury/inside-miranda-kerrs-skincare-empire-20190304-h1bzfg
  7. https://ww.fashionnetwork.com/news/Sephora-to-launch-2nd-gen-of-kora-organics-by-miranda-kerr,830196.html
  8. https://www.prnewswire.com/news-releases/kora-organics-created-by-miranda-kerr-to-launch-new-noni-glow-collection-in-all-sephora-doors-nationwide-may-19th-300460504.html
  9. https://www.beauticate.com/who/models/miranda-kerr/
  10. https://www.marieclaire.com.au/miranda-kerr-pregnant-cover
  11. https://www.finder.com.au/buy-kora-organics-australia
  12. https://www.bodyandsoul.com.au/beauty/news-reviews/theres-a-reason-these-are-the-best-selling-face-masks-on-adore-beauty/news-story/5e3c841ebc3fd22a8b678de9dcaafb2b
  13. https://www.vogue.com.au/beauty/skin/these-are-the-10-most-googled-skincare-ingredients-of-2020/image-gallery/d4d62249cc72dddb46a8fd38d2283f06
  14. http://www.net-a-porter.com/Shop/Designers/KORA_Organics_by_Miranda_Kerr/All
  15. https://www.dailytelegraph.com.au/lifestyle/mirandas-kerr-ching-factor/news-story/b1bf363a61b4a0f588eff9a8c2c43c7d
  16. https://www.theceomagazine.com/business/health-wellbeing/miranda-kerr-reveals-how-she-created-a-clean-beauty-empire/
  17. https://www.huffpost.com/entry/miranda-kerr-pregnant-baby-bump-kora_n_702284
  18. https://www.allure.com/gallery/best-of-beauty-2017-winners
  19. https://elle.in/article/elle-international-beauty-awards-2020/
  20. https://www.instylemag.com.au/best-skincare-products-2019
  21. https://www.allure.com/gallery/best-of-beauty-2017-winners
  22. https://www.allure.com/gallery/best-of-beauty-2018-winners
  23. https://www.davidjones.com/blog/post/89/all-the-winners-of-the-2018-jones-beauty-awards-.html
  24. https://hellogiggles.com/beauty/beauty-products-tools/beauty-crush-awards-2017/
  25. https://www.beautydirectory.com.au/news/awards/elle-international-beauty-award-winners-announced-0
  26. https://www.byrdie.com/skincare-4628417
  27. https://www.byrdie.com/eco-beauty-makeup-winners-2019-4685380
  28. https://nz.news.yahoo.com/winners-hellogiggles-2019-beauty-crush-150057545.html
  29. https://www.organicbeautyawards.se/sv-SE/hem/vinnarna/2019-42435769
  30. https://www.cleo.com.sg/beauty/skincare/beauty-hall-fame-2019-winners/
  31. https://www.cleo.com.sg/beauty/skincare/beauty-hall-fame-2019-winners/
  32. https://www.davidjones.com/blog/post/266/winners-of-the-jones-beauty-awards-2019.html
  33. https://www.newbeauty.com/newbeauty-2019-award-winners-skin/33
  34. https://www.instylemag.com.au/best-skincare-products-2019
  35. https://www.telegraph.co.uk/beauty/events/stella-smart-beauty-awards-2019-reveal-15-winning-beauty-products/
  36. https://www.allure.com/story/best-of-beauty-2019-winners
  37. https://elle.in/article/elle-international-beauty-awards-2020/
  38. https://www.harpersbazaar.com/beauty/skin-care/a26412880/anti-aging-awards/
  39. https://www.organicspamagazine.com/our-natural-organic-beauty-awards-part-2/
  40. https://www.self.com/package/healthy-beauty-awards
  41. https://www.prevention.com/beauty/g32926585/prevention-healthy-skin-awards-2020/
  42. Glammonitor | KORA Organics Line by Miranda Kerr is Not Organic
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