Ketto

Ketto (Pronunciation - “kay-toe”) is an Indian online crowdfunding platform, where anyone across the country can raise funds for causes ranging from medical healthcare to disaster relief. Individuals, entrepreneurs and NGOs can raise funds to achieve personal goals, pay medical bills, make a movie or support their favourite local sports team or gymkhana. From 2012 to July 2020, over ₹1,100 crore has been raised, from around 2 Lakh campaigns backed by more than 55 Lakhs donors.[5] The company headquarters located in Mumbai, Maharashtra, India, with social worker representatives spread all across the country.

Ketto
Type of site
Crowdfunding for donations
Available inEnglish
Headquarters
Mumbai, Maharashtra
,
India[1]
OwnerKetto Online Ventures Pvt Ltd.
Founder(s)
Key people
  • Varun Sheth
  • (CEO)
  • Zaheer Adenwala
  • (CTO)
IndustryCrowdfunding, Charity, E-commerce
URLketto.org
Launched12 December 2012 (2012-12-12)
Current statusActive

History

The company was founded in December 2012 by Varun Sheth, Kunal Kapoor and Zaheer Adenwala. Ketto is the first donation-based peer-to-peer crowdfunding platform in India. Ketto stands for Key to Tomorrow, implying the founders’ mission to create a change in society and connect people to access healthcare and share happiness. Ketto’s Vision is “Healthcare for all”.

Ketto is Asia's most trusted[6] crowdfunding platform with a network of over 55 lakh donors who have funded around 2 lakh, online fundraisers. Ketto is responsible for raising over ₹1100 crore[7] in online donations since its debut in 2012.

Business model

Ketto allows users to create their own online fundraising campaign page through which they raise money for charity, personal projects and medical costs. NGOs/charity partners go through a verification process which verifies the authenticity and validity of their submitted documents before account activation.

Similarly, individuals raising funds for personal causes are required to complete a KYC before starting campaigns. The online crowdfunding platform Ketto approves only the ones which have completed their KYC.

Ketto has a badge of assurance called “Ketto Assured”, this confirms the authenticity and credibility of campaigns running on the platform. Transparency is encouraged, and fundraisers can put regular updates on their campaign pages to win the trust of backers and potential funders alike. All funds raised for the beneficiary listed on the campaign page, are transferred within the promised time.

Ketto is the first online crowdfunding platform in India to introduce a “0% platform fee” campaign model.

The paid “PREMIUM” campaign model for Ketto starts at 5 per cent. Also, there is a “PLUS & AMPLIFY” campaign model, for premium features, high-touch support & Ketto assured tag. Ketto is not a charity but a business which helps others to donate and keeps a commission.

Notable projects
Project Amount raised Notes Date
Our ‘Yoddha’ Rahul needs your support this time. ₹ 37,52,470 In 2017, Rashi Yadav raised funds for her husband Rahul who was suffering from Cancer. He needed to undergo chemotherapy treatment. The campaign managed to raise Rs. 37,52,470 with the help of 902 supporters. Rashi now runs The Yoddhas, a non-government organisation dedicated to the well-being of cancer patients throughout India. [8] February 24, 2017
This Single Mother Is Struggling To Fund Her Daughter's Urgent Liver Transplant. ₹ 39,29,860 In 2018, Lalitha (a single mother) raised funds for her daughter Bhoomika. Her child needed to undergo an urgent Liver Transplant. The mother managed to raise Rs. 39 Lakhs with the help of 1902 supporters. Bhoomika successfully underwent the surgery. [9] August 10, 2018
Help Nitesh Defeat Final Stage Cancer. ₹ 1,32,79,500 In 2017, Dimple Parmar raised funds for her husband Nitesh who was suffering from Stage III Cancer. He needed to undergo treatment in the US. The campaign received tremendous support and the couple managed to raise Rs. 1.32 crore with the help of 4186 supporters.[10] September 19, 2018
Cleaner dies in Delhi sewer, the family can't afford to even cremate him. ₹ 56,79,350 A 37-year-old man died of asphyxiation while cleaning a Delhi Jal Board (DJB) sewer in a residential neighborhood in west Delhi. Not only did the family have no one to mourn the death with, they did not have money to pay for the last rites also.

A photograph of a boy weeping next to his father's body moved Indian social media users to raise more than fifty lakh rupees ($70,609; £ 54,792) for his family in a day. [11]

 February 28, 2018
Kerala Floods₹ 2,46,81,002 In 2018 severe floods affected the South Indian state of Kerala in nearly a century, due to unusually high rainfall during the monsoon season. Ketto raised ₹ 1.2 crore for rehabilitation work. [12][13] February 13, 2019

References
  1. "Ketto: Company Page". LinkedIn. Retrieved February 13, 2019.
  2. "If you give people the right to information, they will be ready to donate". Open. Retrieved February 13, 2019.
  3. "Bollywood actor Kunal Kapoor talks about Ketto, his crowdfunding startup which has raised Rs 40 Cr for social causes". Business Insider. Retrieved February 13, 2019.
  4. "Things Every Entrepreneur Needs To Do to Protect Their Company". Entrepreneur Magazine. Retrieved February 13, 2019.
  5. Ketto.org. "Crowdfunding Platform Websites in India". Ketto.org. Retrieved July 31, 2019.
  6. Korukonda, Ravi (April 8, 2019). "Amazon India partners with Ketto to launch crowdfunding initiative for sellers". Start-Up Hyderabad. Retrieved July 31, 2019.
  7. Ketto.org. "Crowdfunding Platform Websites in India". Ketto.org. Retrieved July 31, 2019.
  8. "Our 'Yoddha' Rahul needs your support this time". Ketto. Retrieved February 13, 2019.
  9. "This Single Mother Is Struggling To Fund Her Daughter's Urgent Liver Transplant". Ketto. Retrieved February 13, 2019.
  10. "Help Nitesh Defeat Final Stage Cancer". Ketto. Retrieved February 13, 2019.
  11. "The heartbreaking photo that raised $43,000 in one day". BBC.Com. Retrieved February 13, 2019.
  12. "Kerala Floods". Ketto. Retrieved February 13, 2019.
  13. "Kunal Kapoor's crowdfunding platform Ketto raises Rs 1.2 cr for rehab in flood-hit Kerala". The Economic Times. Retrieved February 13, 2019.
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