Khodr Alama

Khodr Alama, sometimes written as Khodr Alameh or Khodr Alame (Arabic: خضر علامة) (born December 3, 1963) is a Lebanese music executive and entrepreneur. He is the founder and current CEO of Backstage Production. He is the brother and manager of Lebanese singer Ragheb Alama and is often credited for the artist's success.[1]

Khodr Alama
Alama in 2007
Background information
Born (1963-12-03) December 3, 1963
Occupation(s)Founder and chief executive officer, Backstage Production
Years active1980s-present
LabelsBackstage Production (1999–present)
Associated actsRagheb Alama

Life and career

Alama is a graduate of York University, where he was a Business major. He began a career in the music industry as a guitarist and manager for his brother Ragheb Alama, who had won the Platinum Medal on the hit Lebanese TV show Studio El Fan in 1980. With his brother's direction and management, Ragheb was able to always be ranked at the top of the charts in the Middle East, North Africa and the Persian Gulf for close to 25 years. Since his early days in artist management, Khodr has always had an international philosophy in doing business. Khodr was the first to bring music videos to the Middle East with Ragheb Alama's song "Albi A'she'aha".[2] After several disputes with record labels at the time of releasing Ragheb's album "Al Hob El Kebeer",[3] Khodr established his own artist management and entertainment company Backstage Production with a primary objective of managing the works of his brother.

Backstage Production

Alama became founder & CEO of Backstage Production in 1999 and has utilized his management philosophy to secure international deals with the likes of Samsung,[4] Mercedes Benz,[5] Persol, the Malaysian Ministry of Tourism, and the Lou Loua Project in Qatar. Alama would also continue with the success of his brother Ragheb, and even achieved a Platinum Certification from Virgin Megastores in Dubai for the album "Ba'sha'ak".[6] Khodr gained attention in 2010 when he was able to secure a deal with Sony Music Entertainment to feature Ragheb Alama on a song with international Colombian singer Shakira[7] which was featured on the Backstage-produced album "Starz Vol. 1" which was sold at Starbucks Coffee shops, with which Khodr was also able to make a deal.[8] This international outlook on management made Backstage Production an international name in artist management, event organizing, and music production, and the company was featured in the 44th edition of the Midem Guide. Khodr did not limit his management skills to the work of Ragheb, and has also signed international artists such as DJ Karma[9] and Legha.

In event organizing, Khodr and Backstage Production organized the two closing ceremonies for the 6th Jeux de la Francophonie in 2009 which was held in Beirut, and continuously organize festivals and concerts around the Middle East, mostly featuring Ragheb Alama.

In 2013, Khodr Alama has organized with the United Nations Environmental Program (UNEP) for Ragheb Alama to be appointed as the Goodwill Ambassador in West Asia.

References
  1. "Biography: Ragheb Alameh". Lebanon Atlas. 1962-06-07. Archived from the original on 2013-10-02. Retrieved 2013-09-28.
  2. "Ragheb Alama". Alam El Phan. 2012-03-23. Archived from the original on 2014-09-02. Retrieved 2013-09-28.
  3. "Ragheb Alama threatens to leave Alam El Phan". Al Bawaba. Retrieved 2013-09-28.
  4. "Samsung appoints Ragheb Alama as brand ambassador for X-600, world's first integrated flash camera phone | Samsung Electronics". AMEinfo.com. 2005-01-06. Archived from the original on 2012-10-11. Retrieved 2013-09-28.
  5. "Mercedes Benz CLS Ragheb Alama – Flip Media". Flipcorp.com. 2009-05-25. Retrieved 2013-09-28.
  6. "PR Newswire UK: Superstar Ragheb Alama handed the 'Virgin Megastore Platinum Award' – DUBAI, May 3 /PRNewswire/". DUBAI: Prnewswire.co.uk. 2008-05-14. Retrieved 2013-09-28.
  7. "Rolling Stone Middle East – Music, Movies, Culture & Current Affairs". Rollingstoneme.com. Retrieved 2013-09-28.
  8. "Ragheb Alama releases album at Starbucks". Al Bawaba. 2010-11-11. Retrieved 2013-09-28.
  9. "Dj Karma". Wn.com. Retrieved 2013-09-28.
  • Backstage Production official website
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