KingFut

KingFut is an English-based Egyptian website providing a variety of news and statistics for the sports in Egypt, most focused on football in Egypt and news on Egyptian expatriate footballers. Insides World Football described it as "a leading agency in the MENA region providing social media management, innovative digital solutions, and marketing consultation to professional football clubs and sports entities worldwide."[1]

KingFut
Screenshot
Screenshot of KingFut home page, as it appeared on 16 August 2016.
Type of site
Sports journalism
Available inEnglish
OwnersAdam Moustafa (co-founder)
Mohamed Seif (co-founder and chief commercial officer)
Moustafa El-Chiati (co-founder)
URLwww.kingfut.com
RegistrationNone
Launched13 July 2012 (2012-07-13)
Current statusOnline

History

The website was launched on 13 July 2012 by three young Egyptian journalists, Adam Moustafa, Mohamed Seif, and Moustafa El-Chiati, as an English-language news source covering Egyptian football.[2]

Since May 2015, KingFut includes handball and squash news.[3]

On 26 May 2016, a partnership with Juventus was announced.[1]

On 13 August 2016, KingFut was appointed by Premier League club Stoke City to manage its official Arabic social media accounts and digital media presence across different platforms, just two weeks after the English club announced the signing of Egypt's wonderkid Ramadan Sobhi. This move was part of the English club's strategy to expand its international reach and communicate with Arabic speaking fans in Western Asia, Northern Africa and the Arab diaspora.[4][5]

References
  1. "Juve link with KingFut to launch Arabic language service". Inside World Football. 26 May 2016. Retrieved 3 December 2020.
  2. "KingFut has arrived!". KingFut. 13 July 2012. Retrieved 16 August 2016.
  3. "KingFut to tackle other Egyptian athletes and sports in 'Extra Time'". KingFut. 27 May 2015. Retrieved 16 August 2016.
  4. "KingFut becomes official digital media partner for Stoke City F.C. in Arabic". KingFut. 13 August 2012. Retrieved 21 August 2016.
  5. "KingFut is Stoke City F.C.'s digital media partner for Arabic". The Arabian Marketer. 16 August 2012. Retrieved 21 August 2016.
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