Klear (company)

Klear is a social media analytics and intelligence platform[1] that provides social data services for brands, agencies and enterprises. Klear serves more than 2 million monthly visitors in three core areas: Social media monitoring, Influencer marketing and competitive intelligence.

Klear
TypePrivate Company
Founded2011
FoundersGuy Avigdor, Eytan Avigdor, Noam Avigdor
ServicesSocial media analytics, social media monitoring
Websitehttp://www.klear.com

History

Klear was founded in 2011 by three brothers, Eytan Avigdor, Guy Avigdor and Noam Avigdor.[2] The company was initially named Twtrland and offered an analytics tool for Twitter, providing insights to users to help them decide whether or not to follow someone.[3] Since then the company expanded its social networks coverage and analyzes also Facebook, LinkedIn and Instagram.

In June 2015, the company announced raising $1.5M from Altair, GIG and TMT and its rebranding as Klear.[4]

Technology

Klear provides a database[5] of 200 million social media profiles. The profiles are sorted into 60,000 interests and categories.[6]

The platform includes features and tools to identify and connect with social media influencers, and tracking and comparing social performances for competitive analysis. For social media monitoring, the platform enables tracking keywords, phrases, hashtags and names over the social web.

Competition

Competing companies in the social media analytics space and influencers identification include platforms like Brandwatch, Qoruz, Radian6, and Traackr.

See also

References
  1. "Twtrland Rebrands As Klear, Lands $1.5M Financing To Expand Social Media Analytics". Marketing Land. Retrieved 26 October 2015.
  2. Heim, Anna. "How Yamana hopes to connect brands with influencers". The Next Web. Retrieved 26 October 2015.
  3. Ehrlich, Brenna. "New Twitter Analytics Tool Helps You Decide Whom To Follow". Mashable. Retrieved 26 October 2015.
  4. Shu, Catherine. "Klear, Formerly Called Twtrland, Gets $1.5M To Grow Its Social Media Analytics Platform". TechCrunch. Retrieved 26 October 2015.
  5. Behr, Alyson. "Klear Advanced". PC Magazine. Retrieved 26 October 2015.
  6. Hutchinson, Andrew. "Twtrland Re-Brands as Klear". Social Media Today. Retrieved 26 October 2015.
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