LELO

LELO has taken an approach to the design and manufacture of sex toys, utilizing high design concepts that are non-representational of the sexual anatomy of the human body, a style that is now widely adopted across the sex toy industry. The company has been recognized for pioneering creations in the adult industry, including the first couples’ toys with motion controller functions from their SenseMotion line,[10] as well as the first sex toys to employ tactile sensing, the Smart Wands.

Since the development and sale of the first LELO product in 2003, LELO has gone on to segment their sex toy selection into four distinct catalogs. The FEMME and HOMME collections are made up of sex toys catering to women and men, respectively, while the Insignia range is composed of higher-end and more design-oriented sex toys, including the SenseMotion Insignia couples’ massagers with wireless remote controls as well as the Smart Wands all-over body massagers with tactile-sensing technology.

The LUXE collection includes LELO personal massager designs cast in 24-Karat gold or stainless steel, and are among the world’s most expensive sex toys offered at retail, ranging in price from $2,590.00USD to $15,000.00USD.[11]

As part of an exercise to challenge couples’ perceptions, and to encourage debate and discussion on the subject of communication within relationships, LELO released a video project and a supporting interactive experience entitled ‘'Beyond the Wave’' (2015).[12] The trailer received close to half a million views within 24 hours of its release.

Starring Casper Van Dien, the story revolves around a singular man’s journey through a post-apocalyptic landscape in search of a connection he once lost. Directed by Goran Gajic and produced by the LELO creative team, the trailer drew praise for its unexpected premise.[13] It was launched with a supplementary interactive experience called PlayTogether, which revealed more of the world on a dedicated website.[14]

On February 25, 2009 LELO partnered with Walgreens to make the LELO products available in all of their drugstore locations in the United States.[15] On April 29, 2009, the Wynn Las Vegas hotel’s lingerie boutique Black Satin announced that it picked up the LELO Luxe line of 24 karat gold-plated sex toys.[16] On May 22, 2010, the Swedish state-owned pharmacy chain Apoteket also announced that it would be carrying a limited range of LELO products.[17] A month later, LELO announced its collaboration with the trend-setting Ron Robinson boutique at the world-famous Fred Segal shopping center in Hollywood.[18] On May 13, 2011, Brookstone announced they would begin to feature the Alia, Gigi, Lily, and Siri personal massagers, and the Flickering Touch line of massage oils and candles in select retail locations, and in their online store; LELO and Brookstone launched the partnership at The Venetian, Las Vegas, where they also showcased the LELO Sussurra collection of intimate apparel.[19] LELO is also sold internationally in exclusive boutiques, such as Coco De Mer in London, Galeries Lafayette in Berlin, Kiki de Montparnasse in New York, Le Printemps in Paris, POM POM parlor in PUB - a well known department store in central Stockholm, and Zou Zou in Rome.[20]