Laura Raffo

She is the daughter of Marta Degeronimi and Juan Carlos Raffo, a Uruguayan politician and writer, who served as a Senator, a National Representative and Ministry of Transportation and Public Works. She has two siblings, Verónica and Juan Carlos.[3]

She worked as a columnist in the television program, Código País, broadcast by Teledoce. Between 2004 and 2008 she worked for Microsoft. She also worked on the radio with Elmer Araujo.[2] In 2016 she published the book La Economía al alcance de todos (The Economy within everyone's reach).[4]

She has held management positions in organizations such as Microsoft, Manpower, PGG Wrightson, Endeavor and ESPN, for various markets in the region, with 15 years of experience.[5] From 2013 to 2017, she was a leading economist and image representative of Grupo Sura and was a member of the board of directors of the Banco Santander subsidiary from February 2018 to February 2020.[6]

In early February 2020, it was confirmed that Raffo would be the candidate for Intendant of Montevideo for the Coalición Multicolor in the 2020 municipal elections.[7][8] In the following days, she was approved conventions of the National,[9] Colorado,[10] Independent, [11] Open Cabildo [12] and De La Gente parties, members of the electoral coalition. The candidacy was made official on February 11, at the launch, Raffo stated that it is necessary to take care of "the problems of every day of the people".[13]

On July 23, in the presentation of the government plan dedicated to cleaning up the city, the National Representative for Montevideo of the Ecologist Radical Intransigent Party, César Vega, officially supported Raffo stating that she would be the "person who is going to do things better for Montevideo", and urged PERI voters to vote for her.[14]