Lightricks

Lightricks, founded in January 2013,[1] is a company that develops video and image editing mobile apps,[2] known particularly for its selfie-editing app, Facetune.[3] Headquartered in Jerusalem, the firm has over 250 employees.[4] As of 2019, its apps have been downloaded over 180 million times and have over 3 million paying subscribers.[5]

Lightricks
TypePrivate
IndustrySoftware Development
Founded2013
HeadquartersJerusalem, Israel
Key people
Zeev Farbman
Products
Revenue$50 million (2018)
OwnerLightricks Ltd
Number of employees
250
Websitelightricks.com

History

The company was created in 2013[2] by 5 founders, Ph.D. students Zeev Farbman, Nir Pochter, Yaron Inger, Amit Goldstein, and former Supreme Court of Israel clerk Itai Tsiddon[6] who were all studying at Hebrew University of Jerusalem. Lightricks began life as a bootstrapped company, and this was the subject of a case study from the Harvard Business School "Bootstrapping at Lightricks".[7]

The company received in 2015 its first funding round of $10 million led by Viola Ventures.[8][9] It received its second round of funding of $60 million in November 2018, led by Insight Venture Partners and with participation from Israeli VC company ClalTech.[6] In July 2019, it secured $135 million in series C funding led by Goldman Sachs, with participation from Insight Partners and ClalTech; this was reported to imply a $1 billion valuation[10][11][12]

Lightricks ended 2018 with over $50 million in revenue.[2]

Operations

After beginning in the Hebrew University campus, the company outgrew its space a number of times. It remains based in Jerusalem, Israel, with R&D offices in London, Germany and New York City; it has a total of over 250 employees.[13]

Once Apple Inc allowed it,[14][15] Lightricks was one of the first app companies to offer subscriptions. Most of its apps are now published under a freemium model.[16]

Products
  • Facetune.,[17] now superseded by Facetune2,[18] Apple's most downloaded app in 2017.[19] one of Google's best apps of 2014.
  • Enlight, a general image editing app,[20] now supeseded by Enlight Photofox[21][22]
  • Enlight Quickshot, a pre-image viewer.[23]
  • Enlight Videoleap, a video editor[24] a 2017 iPhone App of the Year.[25]
  • Enlight Pixaloop, an image animation tool[26]
  • Swish, a social marketing tool.[27]

Videoleap

Enlight Videoleap is a IOS mobile video editing app.[28] designed to make professional video editing more accessible.[29]

Enlight Videoleap was released in September 2017.[30] It is available as a free version with a subscription for unlimited access.[31] Videoleap has had over 1 million downloads.[32] It won the 2017 iPhone App of the Year.[33][34][35] The app allows adding audio files to video, adding sound effects, moving and trimming audio, adding songs, as well as editing the volume.[36]

In November 2019, Videoleap joined TikTok SDK.[37][38][39]

Well known video personality Zach King made a video with Videoleap.[40]

Uses of the app increased during COVID-19 outbreak.[41]

Videoleap allows the user to combine, overlay and edit videos.[42] Editing options include keyframe animation,[43] layers,[44][45] chroma key,[46] blending and masking as well as color adjustments.[47] There is also the ability to edit every aspect of the audio.[36] It is a simple version of desktop editing software on a smartphone where one can manually position clips on a timeline, and add text and audio to form a story.[48]

Videoleap has a 4.6/5 review on the App Store,[49] 5/5 on AppSliced[50] and 4/5 on Appgrooves.[51]

References
  1. "Lightricks proves the Start Up Nation is not just about Tel-Aviv". Jerusalem Post. Retrieved 16 July 2019.
  2. "Calcalist's Top 50 Startups 2019: #11-#17". Calcalist. Retrieved 16 July 2019.
  3. "Mobile photo connect : 10 questions to a founder : Lightricks". Kaptur. Retrieved 16 July 2019.
  4. "Yet Another Israeli Unicorn: Lightricks Raises Funds at $1b Valuation". Ha'aretz. Retrieved 4 September 2019.
  5. "App developer Lightricks raises $135 million at a $1 billion valuation". VentureBeat. Retrieved 4 September 2019.
  6. "Enlight and Facetune creator Lightricks raises $60 million". Venture Beat. Retrieved 16 July 2019.
  7. "Bootstrapping at Lightricks". Harvard Business School. Retrieved 16 July 2019.
  8. "Israeli image editing app co Lightricks raises $60m". Globes. Retrieved 16 July 2019.
  9. "Lightricks, The Creator Of Facetune, Lands $10M To Develop New Photo-Editing Apps". TechCrunch. Retrieved 16 July 2019.
  10. "App developer Lightricks raises $135 million at a $1 billion valuation". Venture Beat. Retrieved 31 July 2019.
  11. "Yet Another Israeli Unicorn: Lightricks Raises Funds at $1b Valuation". Ha'aretz. Retrieved 1 August 2019.
  12. "The maker of popular selfie app Facetune just landed $135 million at a unicorn valuation". TechCrunch. Retrieved 1 August 2019.
  13. "C-tech: Jerusalem-based Lightricks opens London office". UK Israel Business. Retrieved 16 July 2019.
  14. "Apple reportedly asked devs to adopt subscriptions and hike app prices". Venture Beat. Retrieved 16 July 2019.
  15. "Leading developer Lightricks launches Facetune 2.0 to leverage Apple's app subscription model". Venture Beat. Retrieved 16 July 2019.
  16. "Facetune is looking to prove that the subscription iPhone app model can work". Vox. Retrieved 16 July 2019.
  17. "Facetune". Sensor Tower. Retrieved 16 July 2019.
  18. "Facetune2". Sensor Tower. Retrieved 16 July 2019.
  19. "Apple's most downloaded apps of 2017". Mashable. Retrieved 16 July 2019.
  20. "Enlight". Sensor Tower. Retrieved 16 July 2019.
  21. "Enlight Photofox". Sensor Tower. Retrieved 16 July 2019.
  22. "Facetune maker's newest app, Enlight Photofox, is a powerful image editor". TechCrunch. Retrieved 16 July 2019.
  23. "Enlight Quickshot". Sensor Tower. Retrieved 16 July 2019.
  24. "Enlight Videoleap". Sensor Tower. Retrieved 16 July 2019.
  25. "iOS: Worldwide BEST OF 2017 apps for iPhone, iPad, Apple Watch and Apple TV". Starry Reviews. Retrieved 16 July 2019.
  26. "Enlight Pixaloop". Sensor Tower. Retrieved 16 July 2019.
  27. "Swish". Sensor Tower. Retrieved 16 July 2019.
  28. "Chroma keying and layering comes to mobile video editing with Videoleap". Digital Trends. Retrieved 20 April 2020.
  29. "Enlight Videoleap-Professional video editor". Sensor Tower. Retrieved 20 April 2020.
  30. "Brand New App Lightricks Launches videoleap A Video Editing App". App Whisperer. Retrieved 20 April 2020.
  31. "Video Editing Apps For iPhone Videographers". Mac Observer. Retrieved 20 April 2020.
  32. "Enlight Videoleap". Sensor Tower. Retrieved 20 April 2020.
  33. "Enlight Videoleap Wins Apple's iPhone App of the Year Award". Calaclist. Retrieved 20 April 2020.
  34. "Enlight Videoleap: 2017 iPhone App of the Year". Starry Reviews. Retrieved 20 April 2020.
  35. "Best of 2017: App Store and Google Play Announce their Top Apps of the Year". Click The City. Retrieved 20 April 2020.
  36. "Everything You Need to Know About Adding & Editing Audio for Videos in Enlight Videoleap for iPhone". Gadget Hacks. Retrieved 20 April 2020.
  37. "Tik Tok Expands Its Influence to Third Party Apps with New Developer Program". TechCrunch. Retrieved 20 April 2020.
  38. "TikTok Enables Integration With Third-Party Apps and Developers". AdWeek. Retrieved 20 April 2020.
  39. "TikTok Launches 'Share to TikTok' SDK, Expanding its Connection to Third Party Tools". Social Media Today. Retrieved 20 April 2020.
  40. "Zach King TikTok". TikTok. Retrieved 20 April 2020.
  41. "Your roots are showing': Photo editing apps surge after salons shut down amid coronavirus". USA Today. Retrieved 20 April 2020.
  42. "Enlight Videoleap Video Editor". App Follow. Retrieved 20 April 2020.
  43. "Use Keyframes to Animate Effects & Create Custom Transitions in Enlight Videoleap for iPhone". Gadget Hacks. Retrieved 20 April 2020.
  44. "Enlight Videoleap Video Editor". App Advice. Retrieved 20 April 2020.
  45. "Add, Customize & Animate Text Layers in Your Videos with Enlight Videoleap for iPhone". Gadget Hacks. Retrieved 20 April 2020.
  46. "Replace Video Backgrounds with the Green Screen Chroma Key Tool in Enlight Videoleap for iPhone". Gadget Hacks. Retrieved 20 April 2020.
  47. "You can animate objects and erase green screens with Videoleap for iOS". iMore. Retrieved 20 April 2020.
  48. "App for journalists: Enlight Videoleap, for editing video packages on your smartphone". Journalism.co.uk. Retrieved 20 April 2020.
  49. "Enlight Videoleap video editor". App Store. Retrieved 20 April 2020.
  50. "Enlight Videoleap video editor". AppSliced. Retrieved 20 April 2020.
  51. "Enlight Videoleap video editor". App Grooves. Retrieved 20 April 2020.
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