Lion Mark (toys)

The Lion Mark is a British consumer symbol developed in 1988 by British Toy & Hobby Association (BTHA) and used to identify toys denoted as safe and of high quality.[1]

It represents a red and white lion face in a triangle with a yellow background and green borders.[1]

This conformity mark is voluntary and only members of the British Toy & Hobby Association can use it.[2]

It certifies conformity to EN 71 standards[3] and EN 62115 in the case of electrical toys.[4]

The Lion Mark is used also to indicate shops as "Approved Lion Mark Retailers", in according with a joint initiative of British Toy & Hobby Association with Toy Retailers Association (TRA).[5]

References
  1. https://www.btha.co.uk/the-lion-mark/
  2. Toys (Safety) Regulations 1995 & BS EN 71 Safety of toys.
  3. BSI Group - Playing safe - A consumer’s guide to the British Standard for toy safety (BS EN 71 series)
  4. toyshopuk.co.uk - The Lion Mark
  5. toyshopuk.co.uk - Approved Lion Mark Retailer
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