List of Coca-Cola slogans

Since its inception in 1886, Coca-Cola has been notable for its advertising slogans.[1][2]

The Coca-Cola Logo

Slogans, 1886–2020 in the United States of America (usually including Canada, the United Kingdom and Ireland)
  • 1886 – Drink Coca-Cola
  • 1905 – Coca-Cola revives and sustains.
  • 1906 – The great national temperance beverage.
  • 1908 – Good til the last drop.
  • 1910 – Whenever you see an Arrow think of Coca-Cola[3]
  • 1917 – Three million a day.
  • 1922 – Thirst knows no season.
  • 1923 – Enjoy thirst.
  • 1924 – Refresh yourself.
  • 1925 – Six million a day.
  • 1926 – It had to be good to get where it is.
  • 1927 – Pure as Sunlight.
  • 1927 – Around the corner from anywhere.
  • 1928 – Coca-Cola ... pure drink of natural flavors.
  • 1929 – The pause that refreshes.
  • 1932 – Ice-cold sunshine.
  • 1937 – America's favorite moment.
  • 1938 – The best friend thirst ever had.
  • 1938 – Thirst asks nothing more.
  • 1939 – Coca-Cola goes along.
  • 1939 – Coca-Cola has the taste thirst goes for.
  • 1939 – Whoever you are, Whatever you do, think of good ice cold Coca-Cola.
  • 1941 – Coca-Cola is Coke!
  • 1942 – The only thing like Coca-Cola is Coca-Cola itself.
  • 1944 – How about a Coke?
  • 1945 – Coke means Coca-Cola.
  • 1945 – Passport to refreshment.
  • 1947 – Coke knows no season.
  • 1948 – Where there's Coke there's an ice cold.
  • 1949 – Coca-Cola ... along the highway to anywhere.
  • 1952 – What you want is a Coke.
  • 1954 – For people on the go.
  • 1956 – Coca-Cola ... makes good things taste better.
  • 1957 – The sign of good taste.
  • 1958 – The cold, crisp taste of Coke.
  • 1959 – Coca-Cola refreshes you best.
  • 1963 – Things go better with Coke.
  • 1969 – It's the real thing.
  • 1975 – Look up, America.
  • 1976 – Coke adds life.
  • 1979 – Have a Coke and a smile (see also Hey Kid, Catch!)
  • 1980 – Coke is it!
  • 1982 – the launch of DietCoke in the US.
  • 1983 – the launch of DietCoke in the UK.
  • 1985 – America's real choice.
  • 1986 – Red, white & you. (for Coca-Cola Classic)
  • 1986 – Catch the wave. (for New Coke)
  • 1987 – Can't beat the feeling!.
  • 1990 – Can't Beat The Real Thing.
  • 1993 – Always Coca-Cola. (brought back in the UK, Ireland and Iceland 2018[4])
  • 1995 – Always and Only Coca-Cola (test marketed, secondary radio jingle).
  • 1998 – Born to be red. (US)
  • 1998 – Coca-Cola always the real thing! (UK)
  • 1999 – Enjoy. (also used in the UK)
  • 2001 – Life tastes good. (also used in the UK)
  • 2003 – Real. (also used in the UK)
  • 2005 – Make It Real. (also used in the UK) and the launch of CokeZero in the US.
  • 2006 – the Coke side of life (also used in the UK) and the launch of CokeZero in the UK.
  • 2009–2015 – Open Happiness
  • 2016 – Taste the Feeling, and CokeZero renamed CokeZeroSugar.
  • 2018 – new look of the DietCoke and words get smaller with Coke and CokeZeroSugar.
  • Jun 2018 – another new look of the DietCoke.
  • Nov 2018 – new look of CokeZeroSugar and Coke.
  • 2020 – Together Tastes Better
  • Jul 2020 – Be Open Like Never Before

Australia/New Zealand
  • 1961 – "Be refreshed"
  • 1964 – "Things go better with Coke"
  • 1972 – "It's the real thing"
  • 1977 – "Coke adds life"
  • 1980 – "Smile"
  • 1982 – "Coke is it!"
  • 1989 – "You Can't Beat the Feeling"
  • 1993 – "Always Coca-Cola"
  • 2000 – "Enjoy"
  • 2001 – "Life tastes good"
  • 2004 – "Real"
  • 2005 – "As it should be"
  • 2007 – "The Coke side of life"
  • 2008 – "Real taste. Uplifting refreshment"
  • 2010 – "Open Happiness"
  • 2011 – "Share A Coke"
  • 2013 – "Real Taste. Uplifting Refreshment"
  • 2016 – "Taste The Feeling"
  • 2020 – "Together Tastes Better"

Spain
  • 1929 – La pausa que refresca (The Pause That Refreshes)
  • 1959 – Coca-Cola refresca mejor (Coca-Cola Refreshes You Best)
  • 1963 – Todo va mejor con Coca-Cola (Things Go Better With Coke)
  • 1970 – La chispa de la vida (It's The Real Thing)
  • 1976 – Coca-Cola da más vida (Coke Adds Life)
  • 1982 – Coca-Cola es asi (Coke Is It)
  • 1987 – Sensación de vivir (You Can't Beat the Feeling)
  • 1993 – Siempre Coca-Cola (Always Coca-Cola)
  • 2000 – Vívela (Live It)
  • 2001 – La vida sabe bien (Life Tastes Good)
  • 2003 – Coca-Cola, de verdad (Coca-Cola, Truly)
  • 2006 – El lado Coca-Cola de la vida (The Coke Side of Life)
  • 2008 – Desde 1886 repartiendo felicidad (Spreading Happiness since 1886)
  • 2008 – El lado Coca-Cola de la vida (The Coca-Cola Side of Life)
  • 2009 – Destapa la felicidad (Open Happiness)
  • 2016 – Siente El Sabor (Taste The Feeling)

Hungary
  • 1989 – "Csúcs ez az érzés" ("You Can't Beat the Feeling")
  • 1993 – "Mindig Coca-Cola" ("Always Coca-Cola")
  • 2000 – "Coca‑Cola. Érezd" ("Coca-Cola. Enjoy")
  • 2001 – "Élni jó" ("Living is good")
  • 2006 – "Az élet Coke oldalán" ("Life on the Coke side")
  • 2009 – "Nyiss a Boldogságra" ("Open Happiness")
  • 2016 – "Kóstold meg az érzést" ("Taste the Feeling")

India
  • "Always the Real Thing!"
  • "ठंडा मतलब Coca-Cola!" (Thanda matalaba Coca-Cola!) ("Cold means Coca-Cola!")[5]
  • "पीओ सर उठा के " (Pī'ō sar uṭhā kē) ("Drink with pride")
  • "जो चाहो हो जाये, कोका-कोला enjoy!" (Jo Chaho ho jaye, Coca-Cola enjoy!) ("Whatever you wish will come true, enjoy Coca-Cola!")
  • "Open Happines"
  • Coke khule toh baat chale
  • "Taste The Feeling"
  • "Har Rishta Bola, Mere Naam Ki Coca-Cola"
  • "Say it with Coke"

Indonesia / Malaysia
  • 1970 – "Minumlah Coca-Cola" (Drink Coca-Cola)
  • 1982 – "Coca-Cola Tentu!" (Coke is it!)
  • 1993 – "Always Coca-Cola"
  • 2000 – "Semangat Coca-Cola" (Coca-Cola Enjoy)
  • 2002 – "Segarkan Harimu" (Refresh Your Day)
  • 2003 – "Segarnya Mantap" (Feel Refreshed)
  • 2006 – "Hidup ala Coca-Cola" (Live on The Coke Side of Life)
  • 2008 – "Brrr... Hidup ala Coca-Cola" (Brrr... Live on The Coke Side of Life)
  • 2008 – "Coca-Cola Zero no sugar" (Great Taste, Zero Sugar)
  • 2009 – "Buka Coca-Cola, Buka Semangat Baru" (Open Coca-Cola, Open Happiness)
  • 2009 – "Buka Semangat Baru" (Open Happiness)
  • 2010 – "Segarkan Semangatmu" (Refresh Your Spirit)
  • 2013 – 2017 "Buka Semangat" (Open Happiness)
  • 2015 – "Nikmati Coca-Cola Bersama" (Share A Coke)
  • 2015 – "Nikmati Segarnya Coca-Cola Bersama" (Share A Coke)
  • 2016 – "Rasakan Momennya" (Feel The Moment)
  • 2017 – "Coca-Cola Brrr... Rasakan Momennya" (Coca-Cola Brrr... Feel The Moment)
  • 2017 – Buka Momennya ("Taste The Feeling" or "Open The Moment")
  • 2017 – Rasai Semangatnya
  • 2020 – "Hidupkan Semangatmu" (Live on Your Spirit)
  • 2020 – "Bersama Berasa Lebih" (Together Tastes Better)

Israel
  • 2007 – לאהוב את החיים / Le'ehov et ha-chayim (Love the Life)[6]
  • 2016 – טעם החיים / Ta'am ha-chayim (The Taste of Life)[6]

Italy
  • 1959 – Il miglior Ristoro (Coca-Cola refreshes you best)
  • 1963 – Tutto è meglio con Coca Cola (Everything is better with Coke)
  • 1963 – Tutto va meglio con Coca Cola (Things go better with Coke)
  • 1969 – Coca Cola da più vita (The Real Thing)
  • 1982 – Coca-Cola di più (Coke is it)
  • 1987 – Sensazione unica (You can't beat the feeling)
  • 1993 – Sempre Coca-Cola (Always Coca-Cola)
  • 1999 – Enjoy
  • 2001 – Life tastes good
  • 2006 – Taste the coke side of life
  • 2007 – Make every drop count
  • 2008 – Vivi il lato Coca Cola della vita (Long live the Coca-Cola side of life)
  • 2009 – Stappa la felicità (Open Happiness)
  • 2009 – Vivi la musica e accendi l'estate (Experience music and light up the summer)
  • 2010 – Buon appetito con Coca-Cola (Enjoy your meal with Coca-Cola)
  • 2011 – Open Happiness
  • 2013 – Stappa la felicità (Open Happiness)
  • 2016 – Taste The Feeling

Japan
  • 1962 – スカッとさわやかコカ・コーラ (Roma-ji:Sukattosawayaka koka kōra) (Sparkling and refreshing Coca-Cola)
  • 1976 – Come on in. (Drink) Coke.
  • 1980 – Yes Coke Yes
  • 1985 – Coke is it.
  • 1987 – I feel Coke.
  • 1991 – さわやかになるひととき。(Roma-ji:Sawayaka ni naru hitotoki) (A moment that refreshes)
  • 1993 – Always Coca-Cola
  • 2000 – Enjoy
  • 2001 – No Reason
  • 2004 – Special Magic
  • 2007 – The Coke Side of Life
  • 2010 – Open Happiness
  • 2012 – Refreshing & Uplifting
  • 2016 – Taste The Feeling

Pakistan
  • "Coca Cola Hi to hay jo sab ko khooshiyan dai" ("Only Coca Cola makes everyone happy")
  • "Khulein Khushian" ("Open Happiness")
  • "Kha Le Pee Le Jee Le" ("eat drink live")
  • "Aao mil kar khayen" ("Eat together")
  • "Piyo Zara Jhoom K" ("Drink in Excitement")
  • "Maza Har Lamhe Ka" ("Fun of every Moment")
  • "Zaalima Coca-Cola Pila Dey" ("O Tyrant! Feed me Coca-Cola")
  • 2017 – Tadını Çıkar (Taste The Feeling)

Philippines
  • 1912 – Drink Coca Cola
  • 1923 – Enjoy Life
  • 1954 – Ice Cold Coca Cola
  • 1971 – I'd Like To Buy The World A Coke
  • 1977 – Coke Adds Life
  • 1983 – Coke Is It!
  • 1989 – Can't Beat The Feeling
  • 1991 – Coca Cola Is It!
  • 1993 – Always Coca-Cola
  • 2000 – Enjoy Coca Cola
  • 2004 – Coke Ko To!
  • 2005 – Kasama Ka Coke!
  • 2007 – Buhay Coke Buksan Mo!
  • 2008 – Coca-Cola Zero no sugar – "Great Taste, Zero Sugar"
  • 2009 – Mag Smile Sa Buhay, Mag Coke Araw Araw!
  • 2010 – Open Happiness
  • 2011 – Coke Mismo!
  • 2012 – 100 Taon Na Saya Sa Coke!
  • 2013 – Sino Napasaya Mo Today?
  • December 2013 – Coke With Names! (Christmas)
  • 2014 – Breaktime is Coca-Cola Time
  • 2014 – Share A Coke Sa Saya
  • 2015 – Mag Coke Timeout Na!
  • 2015 – Ngayong Pasko, Anong Wish Mong Moment? (Christmas)
  • 2016 – Taste The Feeling
  • 2020 – Together Tastes Better

Poland
  • 1971 – "Coca-Cola orzeźwia". ("Coca-Cola refreshes")
  • 1982 – "Coca-Cola to jest to!" – Agnieszka Osiecka (literary: "Coca-Cola – this is it!")[7]
  • 1993 – "Zawsze Coca-Cola" ("Always Coca-Cola")
  • 2000 – "Coca-Cola: co za radość" ("Coca-Cola: such a joy") – created by professor Jerzy Bralczyk, authority in linguistics.[7]
  • 2007 – "Witaj po radosnej stronie życia" ("Welcome to the Coke side of life")
  • 2011 – 2017 "Otwórz Szczęście" ("Open Happiness")
  • 2017 – "Spróbuj" (Taste The Feeling)

Russia
  • 1993 – "Всегда Coca-Cola" (Vsegda Coca Cola) ("Always Coca-Cola")
  • 2010 – "Coca-Cola идет в дом!" (Coca Cola idet v dom!) ("Coca-Cola is going to the house!")
  • 2011 – 2017 "Открой Счастье" (Otkroy Schast'ye)("Open Happiness")
  • "Вливайся!" (Vlivaisya)
  • 2017 – "Попробуй. Почувствуй!" (Taste The Feeling)

Czech Republic
  • 198x – Coca-Cola.To je ono! ("This is it!")
  • 1990 – Coca-Cola je to pravé! ("The Real Thing!")
  • 1994 – Vždy Coca-Cola ("Always Coca-Cola")
  • 1994 – Special – Všechny jsou teď Jo-Jo ("All of them are Yo-yo")
  • 1995 – Coca-Cola Light – Osvěžení, jaké jste ještě nezažili! ("Refreshment you have yet to experience!")
  • 1996 – Special – Celosvětový Olympijský partner ("World partner of the Olympics")
  • 1996 – Coca-Cola Cherry – Žij jinak! ("Live differently!")
  • 1996 – Christmas – Coca-Cola, to pravé Vánoční osvěžení ("Coca-Cola, the real Christmas refreshment")
  • 1997 – Special – Coca-Cola je k jídlu to pravé ("Coca-Cola Is Good With Food")
  • 1997 – Překvapení pod každým víčkem "(Surprise under every cap")
  • 1997 – Christmas – To pravé Vánoční osvěžení! ("The real Christmas refreshment")
  • 1998 – Žízeň uhasí, mysl osvěží ("Quenches thirst, refreshes mind")
  • 1998 – Coca-Cola Light – Už pro ten pocit ("Just for the feeling")
  • 1999 – Special – Osvěž se a vyhraj! ("Refresh yourself and win!")
  • 200x – Coca-Cola Zero – Pravá chuť. Zero cukr. ("Real taste. Zero sugar")
  • 2000 – 2002 – Vychutnejte si! ("Enjoy!")
  • 2001 – Christmas – Vychutnejte si to pravé Vánoční osvěžení ("Enjoy the real Christmas refreshment")
  • 2002 – Chuť, kterou miluje celý svět ("A taste the whole world loves")
  • 2002 – 2003 – Special – Osvěž se na Ex! ("Refresh yourself in one shot")
  • 2003 – Chihuahua! Spolu na jedné vlně! ("Chihuahua! Together on one wave!")
  • 2003 – Christmas – To pravé Vánoční osvěžení ("The real Christmas refreshment")
  • 2004 – Vždy osvěží ("Always Refreshes")
  • 2006 – Ber život s radostí ("Enjoy life with happiness")
  • 2006 – Coca-Cola Light – Neodolatelná chuť ("Irresistible taste")
  • 2007 – Christmas – Podělte se o kouzlo Vánoc ("Pass On The Christmas Spirit")
  • 2008 – Christmas – Vánoce s chutí ("Christmas with taste")
  • 2009 – Radost otevřít ("Open joy")
  • 2012 – Coca-Cola Zero – Pravá chuť. Nula cukru. Je to možné? ("Real taste. Zero sugar. Possible?")
  • 2016 – Taste the Feeling

References
  1. The Coca-Cola Company. "Coke Lore". Retrieved 2006-11-30.
  2. "Coca Cola slogans over the years". 2009-07-13.
  3. Advertisement for Coca-Cola in Good Housekeeping magazine, August 1910, p. 5 http://library.brown.edu/pdfs/1237389949203125.pdf
  4. https://twitter.com/CocaCola_GB/status/1067453940189601792
  5. Naeem Mohaiemen. "Thanda Matlab Coca-Cola". Archived from the original on 2006-03-19. Retrieved 2006-12-19.
  6. "החברה המרכזית בקמפיין פרסומות למותג קוקה קולה 'טעם החיים' | מזבלה". בלוג המזבלה (in Hebrew). 2016-03-20. Retrieved 2018-03-15.
  7. "Historia reklamy Coca-Cola".
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