Little Creatures Brewery

Little Creatures is a brewery based in Fremantle, Western Australia, operating as a subsidiary of the Japanese firm Kirin Company. It is owned by Little World Beverages, a wholly owned subsidiary of Lion Nathan which is itself a wholly owned subsidiary of Kirin.[1]

Little Creatures Brewing Pty Ltd
IndustryAlcoholic beverage
Founded2000 (2000)
FounderHoward Cearns
Nic Trimboli
Phil Sexton
Headquarters
Fremantle, Western Australia
,
Australia
ProductsBeer
OwnerLittle World Beverages
ParentLion

Little Creatures was originally established in 2000 by the original brewers of the Matilda Bay Brewing Company. The name "Little Creatures" is inspired by a song lyric from the Talking Heads Little Creatures album and refers to the live yeast cells that turn the sugars in malt wort into ethanol.

History

Little Creatures Brewery was founded by Howard Cearns (marketing specialist), Nic Trimboli (restaurateur) and Phil Sexton (master brewer),[2] all of whom previously worked with the Matilda Bay Brewing Company. In 1997 Cearns, Trimboli and Sexton discussed the possibility of brewing an American style India Pale Ale.[3] Sexton having worked in the United States and was involved in the development of the BridgePort IPA.[4] Cearns came up with the name after reading about little creatures wandering from ale house to ale house in J. R. R. Tolkien's The Hobbit and at the time thinking that it sounded like yeast fermentation.[4] The brewery released its first beer, Little Creatures Pale Ale, in 2000.[5] The Company sponsors the Fremantle Print Award. In 2008 the company established a second brewery in Healesville, Victoria. In 2012 the company was bought by Lion[6] In 2013 another brewery was opened in Geelong, Victoria, at a cost of $60 million. Brewing capacity is reported as "10 million litres a year, or 80 kegs an hour."[7]

Brewery
Little Creatures Brewery

The brewery building, was originally constructed to house the Taskforce '87 yachts (Kookaburra) participating in the 1987 America's Cup and subsequently as a crocodile farm before being converted to its current use. The brewery is open to the public and contains a café/restaurant.[8]

Brands
  • The original Little Creatures Pale Ale is an American Pale Ale (5.2% alc/vol), brewed with Cascade (aroma) and Chinook (bittering) whole hop flowers, self-propagated yeast with a secondary bottle fermentation, and Australian malts.
  • Rogers, an amber ale (3.8% alc/vol)
  • Little Creatures Pilsner', a Pilsener (4.6% alc/vol), brewed with Tasmanian Helga, New Zealand Pacifica and Saaz hops.
  • Little Creatures Bright Ale, a golden ale (4.5% alc/vol), brewed using a selection of four malts including Pale, Carapils, Munich and Vienna.
  • Little Creatures Dog Days, a Sessions ale, hoppy beer that marries bright peachy, juicy-fruit hop flavours with a soft malt backbone. 4.4% alc/vol, 355ml can.(previously a Seasonal only beer)
  • Pipsqueak, an apple cider
  • Furphy Refreshing ale, an ale made with 100% Victorian ingredients. 4.4% alc/vol, 375ml stubbie.


For the flagship Pale Ale, cool bottle fermentation is carried out with a lager yeast.

Awards
Making pizzas in Little Creatures

The brewery has won a number of Australian International Beer Awards. In 2002 Little Creatures Brewery was named Champion Australian Brewery, and its Pale Ale crowned as Champion Ale. The beer also won Choice magazine's 2003 Best Australian Ale and the 2004 BBC Good Food prize for Best Ale.[9]

People's Choice

Little Creatures' beers have also featured highly in the annual GABS Hottest 100 Aussie Craft Beers of the Year event.

  • 2008 1st place (Pale Ale)
  • 2009 1st place (Pale Ale)
  • 2010 2nd place (Pale Ale)
  • 2012 3rd place (Pale Ale)
  • 2013 3rd place (Pale Ale)

See also

References

Notes
  1. Spooner, Rania (19 September 2012). "Little Creatures shareholders drink to success". The Age. Retrieved 15 February 2013.
  2. Williams, Peter (18 September 2012). "Cheers to Little Creatures sale". The West Australian. Archived from the original on 10 February 2013. Retrieved 15 February 2013.
  3. Nielson, Yvette (14 May 2008). "Success on tap: Little Creatures brew up a global storm". Nett. Archived from the original on 19 April 2014. Retrieved 15 February 2013.
  4. Tierney-Jones, Adrian (2011). 1001 Beers You Must Try Before You Die. United Kingdom: Hachette. ISBN 9781844037162.
  5. Waters, Cara (19 June 2012). "Little Creatures founders gulp down $256 million deal in brewing takeover: Seven secrets of their success". SmartCompany. Retrieved 15 February 2013.
  6. "news.com.au". 19 June 2012. Retrieved 30 March 2014.
  7. Eli, Greenblat (11 December 2013). "Lion has big plans for Little Creatures". The Sydney Morning Herald. Retrieved 30 March 2014.
  8. Donald, Darroch; Katrina O'Brien; Andrew Swaffar (2002). Footprint Australia Handbook. Australia: Footprint Handbooks. p. 541. ISBN 978-1-903471-42-5.
  9. Hart, Cath (8 December 2008). "White Rabbit flies Little Creatures flag". The Australian. Retrieved 15 February 2013.

Bibliography
  • Deutsher, Keith M. (2012). The Breweries of Australia (2nd ed.). Glebe, NSW: Beer & Brewer Media. ISBN 9780987395214.

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