Love per Square Foot

Love Per Square Foot is a 2018 Indian Hindi-language romantic comedy film directed by Anand Tiwari and produced by Ronnie Screwvala, under his newly established banner RSVP Movies. The film stars Vicky Kaushal and Angira Dhar in the lead roles, which is about Sanjay and Karina who try to find a house in Mumbai, does not have enough money to earn individually, in order to buy a home, so they enter into a marriage of convenience.

Love Per Square Foot
Poster
Directed byAnand Tiwari
Produced byRonnie Screwvala
Written byAnand Tiwari
Sumeet Vyas
StarringVicky Kaushal
Angira Dhar
Alankrita Sahai
Ratna Pathak Shah
Supriya Pathak
Music bySongs:
Sohail Sen
Score:
Anand Bajpai
CinematographyAvinash Arun
Edited bySanyukta Kaza
Production
company
Distributed byNetflix
Release date
  • 14 February 2018 (2018-02-14)
Running time
133 minutes
CountryIndia
LanguageHindi

Anand Tiwari who wrote the script in 2010, along with Sumeet Vyas, was intended to be made into a dark film, later they chose to make it as a romantic comedy film. The shooting of the film took place across Mumbai, within 50 days, during December 2016 and January 2017, whereas post-production works were completed within three months. Anand Bajpai composed the background score, whereas Sohail Sen composed the film's soundtrack. The film's cinematography were handled by Avinash Arun and editing done by Sanyukta Kaza.

Originally scheduled for a theatrical release, Anand Tiwari eventually sent the film's final cut to the executives of Netflix India, whom eventaully approved to release the film online, thus it became the first Indian film to be released directly on a streaming platform.[1][2] Billed as the first Indian original film from Netflix, Love Per Square Foot released directly through the streaming platform on 14 February 2018, to coincide with the Valentine's Day.[3] The film was screened at the Beijing International Film Festival, held in China on April 2019.[4]

Plot

The film revolves around Sanjay Kumar Chaturvedi, an IT engineer and Karina D'souza. They both work in the same bank and dream of having their own home but are held back because of problems in their personal lives. Sanjay's boss, Rashi Khurana is having an extra-marital affair with him, but refuses to leave her husband, Kashin, while Karina is betrothed to Samuel and constantly held back from her dream of owning a home, by her mother Blossom. Everything changes when Sanjay finds out about a joint housing scheme, and asks Karina to apply for the scheme with him. She agrees and the movie portrays various problems they have as they are trying to buy the apartment as an unmarried couple.

Cast

Production

Development

During the shooting of Aisha (2010) in Mumbai, Anand Tiwari witnessed a couple fighting in the middle of Carter Road in Mumbai, with he was heading to Bandra in a local train, where the same couple boarded the train and the fight continued in the train and they passionately hugged after that. He eventually stated as "the journey of love between Bandra and Mumbai Central" in an interview later, further adding that: "I always wanted to show relationships as they happen, as opposed to how they are shown in films".[5]

The central idea of the film is whether ‘home’ is more important than ‘house’, whether the virtue of old world understanding is more important than the more transactional love of today. I wanted to tell the story of today’s India, 60 percent of which is the youth. I wanted to reach the maximum number of people and I approached the story like a Bollywood masala film — there are song and dances and what not.

— Anand Tiwari, on the core concept of the script, in an interview with Film Companion[6]

Anand wrote the script in late 2010, as a dark film initially, with Vikramaditya Motwane, stating that the script is too dark, and it need to make the character likeable. He then discussed with his friends Manav Kaul and Sumeet Vyas, and decided to make it as a romantic comedy film.[5] While shooting for Finding Fanny, he and Sumeet went for a short trip to Goa for 10 days, were Anand wrote the first draft of the film. He narrated the script to producer Ronnie Screwvala, at his office, whom eventually accepted to produce the film, after liking the script.[5] The film marked Screwvala's return to production after three years. Screwvala, the founder of UTV Motion Pictures, left the company in 2014, after Disney India announced its collaboration.[7] It eventually marked its solo production under his banner RSVP Movies.[8]

Casting

Initially, Anand wanted Sumeet Vyas to play the role of the protagonist Sanjay Chaturvedi; but the actor changed his mind, and insisted Vicky Kaushal, whom personally worked with Anand and Sumeet in theatre workshops.[5] The film's casting director Honey Trehan suggested Kaushal's name for the script.[5] After being cast in the role, Kaushal stated at the 18th IIFA Awards in Mumbai that "It’s a romantic story mixed with comedy about a boy and girl trying to find a house in Mumbai. I have never been a part of a happy film. All my earlier films have been on intense side, so I had a ball shooting for this one. My character Sanjay is ambitious and street-smart. This film will be a proper commercial Hindi film with lot of dancing and singing incorporated in it".[9] Angira Dhar was roped in to play the female lead, in his second collaboration with Anand after Bang Baaja Baarat. Alankrita Sahai plays the role of Sanjay’s intimidating boss, Rashi, whereas Ratna Pathak Shah, Supriya Pathak and Raghubir Yadav, essayed the role of Karina and Sanjay’s parents.[10] Ranbir Kapoor made a cameo appearance in the film.[11]

Filming

Principal photography began on December 2016, with film being mostly shot around Mumbai, and ended on January 2017.[12] The entire film was shot within a duration of 50 days, including the songs, sequences and the patchwork.[5] During the post-production process, Tiwari took about one-and-a-half months for the first cut and visual effects, with rest of the dubbing, editing and sound mixing were lasted for two months, by which, the process completed within three to four months.[5]

Soundtrack
Love Per Square Foot
Soundtrack album by
Sohail Sen
Released24 January 2018
GenreFeature film soundtrack
Length27:34
LanguageHindi
LabelZee Music Company
Sohail Sen chronology
The Test Case
(2017)		 Love Per Square Foot
(2018)		 Happy Phir Bhag Jayegi
(2018)

The film's soundtrack album is composed and produced by Sohail Sen, with lyrics for the songs were written by Abhishek Dhusia, Sahir Nawab, Sumeet Suvarna, Anand Tiwari, Gopal Datt, Abhiruchi Chand and Jamil. The soundtrack features vocals by Benny Dayal, Shivangi Bhayana, Udit Narayan, Rekha Bhardwaj, Altamash Faridi, Abhishek Dhusia, Tarannum Malik, Sahir Nawab and Sumeet Suvarna. Bhardwaj, also made an appearance in the film, as a classical singer, apart from singing the song "Raaz Apne Dil Ke", which has two versions. The soundtrack album features seven tracks, and was released by Zee Music Company on 24 January 2018.[13]

Music critics Jay Palav and Anish Mohanty reviewed about the use of jazz, beatbox, classical, western and orchestral arrangements, and instrumentation in the soundtrack.[14][15] Palav, praised the use of veteran singers, Udit Narayan, Altamash Faridi and Tarannum Malik, in the soundtrack, adding a verdict: "Sohail’s put up a winning OST, which is relatable, warm and accessible".[14] Mohanty, added the final word "After composing for Happy Bhag Jayegi (2016), he makes a good enough comeback to the film music scene with this film, and one looks forward to see the kind of music he rolls out with his upcoming releases".[15]

Track listing
No.TitleLyricsSinger(s)Length
1."Yatri Kripaya Dhyaan De"Abhishek Dhusia, Sahir Nawab, Sumeet SuvarnaAbhishek Dhusia, Sahir Nawab, Sumeet Suvarna3:21
2."Chicken Dance"Anand TiwariBenny Dayal, Shivangi Bhayana4:01
3."Ishq Mein Bajti Hai Ghanti"Gopal DattUdit Narayan2:42
4."Aashiyana"Abhiruchi ChandAltamash Faridi, Tarannum Malik4:30
5."Maqbool Hai"JamilAltamash Faridi5:10
6."Raaz Apne Dil Ke" (Indian)Gopal DattRekha Bhardwaj4:09
7."Raaz Apne Dil Ke" (Western)Gopal DattRekha Bhardwaj3:41
Total length:27:34

Release
It was taken to Netflix only as a pre-sale digital kind of conversation at that time. It was actually credit to Netflix that they came back and said that they have been doing a lot of interesting stuff as originals across the globe. They have been, for a while, wanting to figure out what would be their first Netflix original release here.

Anand Tiwari, in an interview with Firstpost, on Love Per Square Foot being the first Indian film directly aired on Netflix.[16]

Initially scheduled for a theatrical release on 8 September 2017,[17][18] Love Per Square Foot was pushed to 20 April 2018, due to post-production delays.[19] Anand Tiwari later presented the final cut of the film, to the executives of Netflix headquarters in India, with eventually picking it for a release in their platforms.[20] On November 2017, Netflix officially announced the release on its platform, with Love Per Square Foot becoming the first mainstream production from India to be made available on the streaming site.[21]

Love Per Square Foot was preponed from its original scheduled date (20 April 2018), to 14 February 2018, in order to coincide the Valentine's Day.[22] The film's official trailer was premiered on 18 January 2018.[23] It was released as the first Netflix Indian original film in more than 190 countries on 14 February.[24] The film was showcased at Beijing International Film Festival in 26 April 2019.[4][25]

Reception

Rohit Vats of Hindustan Times gave 3 out of 5 and stated "Love Per Square Foot doesn’t delve deep into matters of the heart, but it’s a feel good film for sure. Angira Dhar makes a promising debut and Vicky Kaushal shows his lighter side. Anand Tiwari handles romance with proper care and maturity. Love Per Square Foot is youthful, urbane and lovable."[26] Ektaa Malik of The Indian Express wrote: "The film has its heart in the right place and would have worked better had it been about twenty minutes shorter."[27] Kriti Tulsiani of News18 wrote "If the name Love Per Square Foot isn't enough to bring a smile to your face, just sit back and relish the conundrums of love and space in the city of Mumbai."[28] Swetha Ramakrishnan of Firstpost gave 3.5 out of 5 stating "Love Per Square Foot is what happens when you have an authentic setting, a stellar cast, the right intentions and good writing all mixed into one film."[29]

Dipti Kahrude of The Quint wrote "In popular culture, millennial lives are almost synonymous with galloping digitisation. Love Per Square Foot instead directs its gaze on the middle class realities and aspirations of millennials living with their parents in cramped houses, with no privacy of bedrooms of their own. It bracingly avoids defining them merely by technology. The film may not break thrilling new ground with its subject but the observational humour in the dialogue, the bevy of supporting characters, earnest performances and an assured directorial debut make it worth a watch."[30] Rajat Tripathi of Bollywood Life gave 3.5 out of 5 and wrote "If you are a love bug, Love Per Square Foot will certainly tug at your heartstrings and make you feel giddy. It is the perfect romantic film that we were waiting for. It is the cutest film that has released in the longest time. However, if you are not a sucker for romance, you might want to avoid it."[31]

Rahul Desai of Film Companion gave 3 out of 5 and stated "The film merely uses “space” as a generic trigger to communicate the city’s diverse stereotypes."[32] Deepali Singh of Daily News and Analysis gave 2.5 out of 5 and stated "The plot takes a predictable turn towards the end when you know that all’s going to end well after all."[33] Malika Bhagat of The Times of India gave 3 out of 5 stating "The fact that the end panders to the typical romantic in us is why Love Per Square Foot fails to live up to the hype."[34] Avinash Ramachandiran of The New Indian Express wrote "Love Per Square Foot falls in the space of those bitter-sweet dramas about the housing space that we saw in the 1970s."[35]

References
  1. "Love Per Square Foot producer Ronnie Screwvala: Digital platform an addition, not alternative to theaters". The Indian Express. 13 February 2018. Retrieved 13 February 2018.
  2. "Love Per Square Foot producer Ronnie Screwvala reveals why he chose Netflix to release first film under new banner". Firstpost. 13 February 2018. Retrieved 13 February 2018.
  3. Bhavani, Divya Kala (13 February 2018). "Love Per Square Foot is a multigenerational love story says producer Ronnie Screwvala". The Hindu. Retrieved 13 February 2018.
  4. "Vicky Kaushal On Love Per Square Foot at Beijing International Film Festival". NDTV. 26 April 2019. Retrieved 18 May 2019.
  5. Mathew, Suresh (23 February 2018). "Anand Tiwari On the Making of Netflix's 'Love Per Square Foot'". TheQuint. Retrieved 24 January 2021.
  7. Iyengar, Shriram. "Ronnie Screwvala returns to films after 3 years with Love Per Square Foot". Cinestaan. Retrieved 24 January 2021.
  8. ANI (8 August 2017). "Ronnie Screwvala's 'Love per square foot' to release on April 20, 2018". Business Standard India. Retrieved 24 January 2021.
  9. "Had a ball shooting for Love Per Square Foot: Vicky Kaushal". Hindustan Times. 17 April 2017. Retrieved 24 January 2021.
  10. Bhavani, Divya Kala (13 February 2018). "Love Per Square Foot is a multigenerational love story' says producer Ronnie Screwvala". The Hindu. ISSN 0971-751X. Retrieved 24 January 2021.
  11. World, Republic. "Ranbir Kapoor's cameo appearances that you might have missed out". Republic World. Retrieved 24 January 2021.
  12. "Anand Tiwari: Space is a metaphor in Love Per Square Foot". The Indian Express. 14 February 2018. Retrieved 24 January 2021.
  13. "Love Per Square Foot (Original Motion Picture Soundtrack) by Sohail Sen". Retrieved 7 December 2019 – via music.apple.com.
  14. "Love Per Square Foot | Music Review". Koimoi. 26 February 2018. Retrieved 24 January 2021.
  15. "Love Per Square Foot - music review by Anish Mohanty - Bollywood Hungama". Bollywood Hungama. Retrieved 24 January 2021.
  17. IANS (22 April 2017). "'Love Per Square Foot' to release on September 8". Business Standard India. Retrieved 24 January 2021.
  18. "'Love Per Square Foot' to hit theatres on September 8". DNA India. 22 April 2017. Retrieved 24 January 2021.
  19. "Ronnie Screwvala's 'Love per square foot' to release". DNA India. 8 August 2017. Retrieved 24 January 2021.
  20. Sinha, Sayoni (13 February 2018). "The story of behind Netflix's 'Love Per Square Foot'". The Hindu. ISSN 0971-751X. Retrieved 24 January 2021.
  21. "Netflix teams up with producer Ronnie Screwvala for film starring Vicky Kaushal, Angira Dhar - Entertainment News , Firstpost". Firstpost. 27 November 2017. Retrieved 24 January 2021.
  22. "It's Bollywood's Debut On Netflix: Anand Tiwari, Director Of Love Per Square Foot". Film Companion. 11 February 2018. Retrieved 24 January 2021.
  23. "Love Per Square Foot trailer: Angira Dhar and Vicky Kaushal's house-hunt in Mumbai takes a romantic turn - watch video". Bollywood Life. 18 January 2018. Retrieved 24 January 2021.
  24. "Vicky Kaushal's Love Per Square Foot is first mainstream Indian production to premiere on Netflix". The Indian Express. 27 November 2017. Retrieved 24 January 2021.
  25. IANS (26 April 2019). "Glad Indian films gaining audience in China: Vicky". Business Standard India. Retrieved 18 May 2019.
  26. Vats, Rohit (14 February 2018). "Love Per Square Foot movie review: This Valentine's special is youthful, urbane and lovable". Hindustan Times. Retrieved 14 February 2018.
  27. Malik, Ektaa (14 February 2018). "Love Per Square Foot review: The Vicky Kaushal starrer has its heart in the right place". The Indian Express. Retrieved 14 February 2018.
  28. Tulsiani, Kriti (15 February 2018). "Love Per Square Foot Review: Little Moments, Big Dreams Make This Mumbai Tale Come Alive". CNN-News18. Retrieved 15 February 2018.
  29. Ramakrishnan, Swetha (15 February 2018). "Love Per Square Foot review: This Netflix film feels like a breezy Bombay version of YRF's Band Baaja Baaraat". Firstpost. Retrieved 15 February 2018.
  30. Kharude, Dipti (14 February 2018). "Netflix's 'Love Per Sq Ft': A Middle-Class Millennial Love Story". TheQuint. Retrieved 25 January 2021.
  31. "Love Per Square Foot movie review: Angira Dhar and Vicky Kaushal's romantic-comedy hits home". Bollywood Life. 15 February 2018. Retrieved 25 January 2021.
  32. "Love Per Square Foot has a contrived plot and artificial protagonists". Film Companion. 14 February 2018. Retrieved 24 January 2021.
  33. Singh, Deepali (14 February 2018). "'Love Per Square Foot' review: Not rising above the plot". DNA India. Retrieved 24 January 2021.
  34. "Love Per Square Foot: Mumbai's love for space but no space for love". Times of India Blog. 1 March 2018. Retrieved 24 January 2021.
  35. "'Love Per Square Foot' movie review: An ode to Basu Chatterjee". The New Indian Express. Retrieved 25 January 2021.
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